Panel discussion:

• Johnny Vulkan, Anomaly NYC
• Tom Savigar, The Future Laboratory
• Reuben Steiger, Millions of Us
• Cameron Saunders, Channel 4
• Miguel Fluxa Orti, Camper
• Jon Kamen, @radical.media
• Mark Tutssel, Leo Burnett
• Paul Kemp-Robertson, Contagious magazine (host)

19mins | Recorded @ Wildfire ‘07 | More podcasts in this series

Coverage

• Transparency, authenticity, confidence, trust
• Losing control of the ‘conversation’
• Taking risks, experimentation
• Delivering rewarding stories, ideas, advertising
• Getting teens used to paying for music, new business models
• The age of collaboration
• Old media, new media: it’s just media

Read the rest of this entry »

 BRAND CAST  There’s sooooooo much talk and excitement over ethical brands and branding these days. In fact, fewer and fewer conversations seem to be able to avoid the issue

And as Dave Cobban mentioned in an earlier podcast, the FTSE 4 Good Index seems to be outpacing its mainstream counterpart, suggesting that ethically-driven brands and enterprises are actually very good business

In this, the first of a series of BrandCasts produced for GfK NOP, Chris Davis hosts an engaging discussion on the issues involved in creating and sustaining ethical brands. He’s joined by sustainability consultant and best-selling author Julia Hailes MBE, and Zoe Morgan from the Co-op, 2007 winner of the most ethical UK brand gong

This podcast was commissioned and content driven by GfK NOP. We have featured it because of its value and the fact that ResearchTalk had editorial control over the editing

Listen to other podcasts featuring Julia Hailes

 STARRING 

• Chris Davis, MD Brand Strategy, GfK NOP
• Julia Hailes MBE, Sustainability consultant and author, The New Green Consumer Guide
• Zoe Morgan, Director of Marketing, Co-Op Group

This is a commissioned podcast which is published according to our yumminess policy

Read the rest of this entry »

Dave Cobban, Planning Director at Wieden + Kennedy, John Kearon, Chief Juicer at BrainJuicer, and Paul Birkett, Global Director at PepsiCo reflect on advertising, brands, sustainability, innovation, passion, and, well, lunch, during a break at the ESOMAR Consumer Insights conference in Milan

16mins | Recorded @ ESOMAR Consumer Insights ‘07 | More podcasts in this series

Read the rest of this entry »

Reuben Steiger, founder and CEO of virtual world agency/consultancy Millions of Us, and former evangelist for Linden Lab, creators of virtual world Second Life, chats with Jess Greenwood of Contagious magazine about…

• The genesis of Reuben’s interest in Second Life
• Coping with the Second Life Liberation Army
• The virtual worlds landscape and the likely impact of Sony’s new virtual world ‘Home’
• Are virtual worlds a reaction to an alienation in real life?

7mins | Recorded @ Wildfire ‘07 | More podcasts in this series

Read the rest of this entry »

Dave Cobban, Planning Director at Wieden+Kennedy Amsterdam, on the shift from traditional one-way advertising that speaks to consumers, to ongoing conversations and true engagement. Recorded @ ESOMAR Consumer Insights ‘07
Listen | Download | Archive

Series:Events Series:ESOMAR Series:CI07
Series:Commissioned

An insight is…A consumer truth that hasn’t previously been articulated…
(Sue Frost)

Who’d have believed you could devote two whole days of an event to talk about ‘insight‘? Well, fresh from some of the sessions, our little group convenes for a 12 min roundtable to nail what insights are, how they can be recognised, and what’s needed to raise the bar on insights delivery across the whole sector

 STARRING 

• Johannes Hartmann, VP Consumer & Market Insights, Unilever Foods
• Peter Laybourne, Chairman, Fathom International
• Sue Frost, Director, Big Green Door

Recorded @ ESOMAR Consumer Insights ‘07

ESOMAR was kind enough to reimburse travel and accommodation expenses

Read the rest of this entry »

Cameron Saunders, Head of Marketing (digital) at Channel 4 TV, and Mark Tutssel, Chief Creative Officer at Leo Burnett Worldwide, chat about…

• The controversial Channel 4 documentary The Great Global Warming Swindle
• Earth Hour
• The John West salmon viral ad.
• How 4oD is performing (4oD is Channel 4’s online on-demand service)
• Whether UK brands are as experimental as US brands

8mins | Recorded @ Wildfire ‘07 | More podcasts in this series

Read the rest of this entry »

Sarah Gavin, the communications director for social networking site Bebo, chats about…

• Bebo basics (incl. demographics and business model)
• Recent engagement campaigns with Coca Cola and Hasbro
• Future developments, incl. their new mobile service and Kate Modern - Bebo’s take on LonelyGirl15 (and done by the same team)

5mins | Recorded @ Wildfire ‘07 | More podcasts in this series

Read the rest of this entry »

Jeff Kaplan and David Shackley, both from AOL’s central marketing team, chat about…

• The online-only Mark Burnett-produced show Gold Rush
• Consumer-generated content
• Performance of AOL properties
• Evolution of video search service Truveo

6mins | Recorded @ Wildfire ‘07 | More podcasts in this series

Read the rest of this entry »