5mins | Produced @ AQR Trends ‘07 | More podcasts in this series

 STARRING 

• Dr. Nick Southgate, Planning Partner, Grey Advertising
• Chloe Fowler, Razor Research

Well, that headline certainly got your attention But Nick doesn’t feel it’s an exaggeration, as he explains in this short chat with Chloe.

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10mins | Produced @ ESOMAR Congress ‘07 | More podcasts in this series

 STARRING 

• Caroline Hayter (Whitehill), Co-founder and Strategist , Acacia Avenue (host)
• Geert van Kuyck, Senior Vice President of Global Marketing Management, Philips

Geert van Kuyck of Philips is a seasoned marketing executive, having previously worked at very senior levels in Starbucks and Procter & Gamble. Here he chats with Caroline about the overwhelming need for a more authentic understanding of consumers, among both the research and marketing communities. It may surprise you to learn that he believes there’s such a big gap here (between rhetoric and reality). Have a listen to his take, and on why he regards engagement and humility as key qualities for success.

Thanks to BrainJuicer for making the video possible.

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14mins | Produced @ ESOMAR Congress ‘07 | More podcasts in this series

 STARRING 

• David Penn, MD, Conquest Research (host)
• Prof. Lou Marinoff, The City College of New York

Don’t ask us what these guys are talking about, it’s philosophy and way over our heads! Kidding aside, they chat about, among other things, using values from faiths such as Buddhism to build strong and compassionate brands with purpose, meaning, and integrity, essentially brands that can do good and be good.

Thanks to BrainJuicer for making the video possible.

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The [Google] Adwords business was about monetizing the contextuality. Now it’s starting to happen and I don’t really like it, people want to monetize your intimacy

13mins | Produced @ ESOMAR Congress ‘07 | More podcasts in this series

 STARRING 

• Tariq Krim, CEO, Netvibes

We were about to film the chat when Tariq mentioned his computer, with the presentation he was about to give, had crashed. He only had around an hour to recreate it and we stole about 15mins from that, but he was cool and that’s pretty impressive for a guy who founded and has built the Netvibes web 2.0 personalized home page into one of the world’s most popular blog readers and so has quite a weight of expectations on his shoulders.

This chat is probably more interesting for you web 2.0/research 2.0 folks out there. We touch on

• The attention economy
• Behavioural data, privacy, data portability
• Widgets and Netvibes’ business model
• Netvibes’ short-term road map
• The neutral hub to organise your social life
• Ensuring business models don’t stifle innovation
• Advice to aspiring entrepreneurs
• The long/short game (shamelessly nicked from Lindsey)
• Notable mentions: Facebook, Google, Microsoft, MySpace, OpenID, RSS, Yahoo

Thanks to BrainJuicer for making the video possible.

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Like Russell, we’re big fans of Peter Day’s In Business and Global Business (BBC).

In the latest Global Business, Peter chats with Professor Gary Hamel, a leading management author and thinker, about some of the themes in his new book, The Future of Management.

His key message to leaders is to shift from a culture of control to one that embraces personal creativity, posturing that this is the only path to future innovation, growth and prosperity.

The chat contains some really stirring stuff and strikes a perfect resonance with the zeitgeist (unleashing personal creativity, wisdom of crowds, bottom-up innovation, global talent etc.). We liked it so much that we spent the time to pick out some choice quotes:

“You can buy obedience and diligence and even intellect almost anywhere in the world for next to nothing.”

“We’re going to have to get people to bring to work their initiative, their creativity, their passion, and those are human capabilities that cannot be commanded. Those are gifts that people either choose to bring to work or not.”

“The existing management model was built to drive alignment, enforcement and control. What management tried to do over the last 100 years was to regularise the irregular, to drive the variety out of processes…we happen to live in a world today where it’s irregular people with irregular ideas who create all the new economic value and the wealth.”

“Organisations are less human than the people who work there. [people are inherently creative and innovative] but somehow when we get to work that adaptability, that innovation literally gets bleached out of people between 9 and 5.”

“The ability to aggregate human capability via the web, that’s not going to go away.”

Management innovation at W. L. Gore & Associates: “Every employee is free to say yes or no to any request. Most managers would have a very hard time imagining how you can get things done in an organsation where you can’t use any of your positional power (because you have none); people have to be persuaded. People are annually evaluated by 20 peers on the value they create [rather than via a hierarchy based on following strict instructions].”

Management innovation at Google: “The folks who run that they don’t primarily see themselves as the authors of strategy, they see themselves as editors of strategy…ideas bubble up.”

Pop here for the episode (hopefully it will stay archived).

Series:AdTalk Series:MarketingTalk

We likes powerful data visualization. After all, some of the best examples take data to a new level and help move people to action.

But not all applications are worth applying data viz to. In this video, Eric Rodenbeck, founder of design studio Stamen takes us through a few applications that do seem to make sense.

Based on live datasets, these involve Flickr, web 2.0 real estate site Trulia, and a SF Yellow Cab mapping initiative called Cabspotting.

One part we like is when Eric says that they’re not interested in the underlying technology, even though one of their team has developed the underlying software (and even better, made it open source).

You’ll find a much better writeup here, courtesy of Scribe Media, the folks who produced the video (and more besides).

Go here for the video (we couldn’t embed without it playing automatically when the page loaded, which slowed load times for everyone, never a good thing )

Series:AdTalk Series:MarketingTalk

We popped to the AQR Trends Day event yesterday, something that’s run every couple of years, and were pleasantly surprised by the interesting mix of speakers and excellent organisation thanks to AQR chair Rosie Campbell and her team.

Below is a teaser featuring the following bods while we beaver away on the full edits…

• Sean Pillot de Chenecey, Captain Crikey
• keynote Oliver James, psychologist, author and broadcaster
• William Higham, Next Big Thing
• Dr. Nick Southgate, Grey Advertising

Thanks to guest hosts Sarah Davies, Alison Fydler and Chloe Fowler for their sterling work.

Do remember to subscribe to ResearchTalk (top left sidebar) so you get the full podcasts as soon as they’re out. And as always, feel free to embed the video on your own blog/website.

3mins | Produced @ AQR Trends Day ‘07 | More podcasts in this series

Series:Events Series:AQR Series:Trends07

17mins | Related to ESOMAR Congress ‘07 | More podcasts in this series

One of the most moving presentations at this year’s Congress
covered the trials and tribulations of doing research in Afghanistan and Iraq, essentially an update to last year’s story.

Matthew Warshaw of D3 Systems Inc., one of the speakers and MD of the agency in Afghanistan (ACSOR-Surveys), gave us the video below, produced by non-profit The Asia Foundation, to share with you.

It takes us through some of the more pedestrian measures they take to get at the information and is not nearly as horrific as some of the events recounted last year.

As an aside, if you happen to meet Matthew Warshaw or his colleague Karl Feld, get them to recount some of their intriguing and fun stories from over the years. Let’s just say that Afghanistan isn’t their only experience of working in some of the more gritty or risky parts of the world

Series:Events Series:ESOMAR Series:Congress07

Just back from ESOMAR’s superbly organised and networking-friendly Berlin Congress and the first order of the day is to congratulate the award winners, pretty much all of whom have featured on RT.

So, congrats to…

• Best case history: Mike Cooke and Phyllis Macfarlane, GfK NOP (review)
• Best methodological paper: Orlando Wood, BrainJuicer (review). Orlando is a rising star - incredible gravitas for one so young
• Best overall paper (Fernanda Monti award): Mark Earls, Herd Consulting. No surprise to us, we were fans of Mark’s herd work before it rose to its current level of popularity
• ESOMAR excellence award for standards of performance in market research (John Downham award): DVL Smith, DVL Smith Group. David’s known for having given back more than most to the industry

We shot a bit of video while there and will endeavour to get it up over the next few weeks. It includes conversations with some of the keynotes

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