This podcast is for anyone who cares about the way important decisions are made in business and politics. The book’s central thesis is that in certain circumstances, groups of people can be smarter than the smartest individuals within the group. And while it sounds counter-intuitive, James explains why it really does make sense and unveils the implications

 STARRING 

• James Surowiecki, Author, The Wisdom of Crowds
• Michael Warren, michael.c.warren *at* btinternet *dot* com (Host)

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How does First Direct manage to consistently excel on customer service? Does it offer different levels of service depending on customer value? Does it hold aspirations to extend it’s brand beyond finance? What prospects lie ahead?

 STARRING 

• Matthew Higgins, Head of Brand Communications, First Direct
• Andrew Smith, founder, Andrew Smith Research and ICG member (Host)

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What’s the state of mobile advertising? And will 2006 prove to be a tipping point as the major players invest more heavily in experimentation and infrastructure?

 STARRING 

• Nick Wiggin, Chairman, Mobile Marketing Association UK
• Simon Andrews, co-founder and joint-head, Big Picture Ad. agency

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TV advertising is gradually becoming sidelined by marketers as doubts grow over it’s effectiveness. In this podcast, we hear from a broadcaster who’s using innovative research to improve its effectiveness

 STARRING 

• Agostino Di Falco, Head of Insight, Viacom Brand Solutions

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