Ask-the-Experts: Ethnography 101
Jun 11, 2006 Author: ResearchTalk | Filed under: Ethnography Sponsored by 
Want to know what Ethnography is, when best to use it, how much projects typically cost and how long they take, and how to overcome some of the inherent challenges?
Guest
Guest host
Steve Wills: Making Better Researchers
Jun 2, 2006 Author: ResearchTalk | Filed under: Future of research Sponsored by
A sizzling discussion on whether and how the industry needs to change
STARRING
- Steve Wills, co-founder, Customer Insight Solutions
- Luke Perry, RSMI
James Surowiecki, ‘The Wisdom of Crowds’
May 15, 2006 Author: ResearchTalk | Filed under: Book review, Marketing
This podcast is for anyone who cares about the way important decisions are made in business and politics. The book’s central thesis is that in certain circumstances, groups of people can be smarter than the smartest individuals within the group. And while it sounds counter-intuitive, James explains why it really does make sense and unveils the implications
STARRING
- James Surowiecki, Author, The Wisdom of Crowds
- Michael Warren, michael.c.warren *at* btinternet *dot* com (Host)
First Direct and Customer Service
May 9, 2006 Author: ResearchTalk | Filed under: Branding, Customer service, Financial
How does First Direct manage to consistently excel on customer service? Does it offer different levels of service depending on customer value? Does it hold aspirations to extend it’s brand beyond finance? What prospects lie ahead?
STARRING
- Matthew Higgins, Head of Brand Communications, First Direct
- Andrew Smith, founder, Andrew Smith Research and ICG member (Host)
The State of Mobile Advertising
May 4, 2006 Author: ResearchTalk | Filed under: Advertising, Media, Mobile, Telecoms“I think we’ll see over the year the testing of all-you-can-eat data packages [from the mobile operators]…so that I’m not going to get surprised by a big data bill.” (Simon Andrews)
What’s the state of mobile advertising? And will 2006 prove to be a tipping point as the major players invest more heavily in experimentation and infrastructure?
STARRING
- Nick Wiggin, Chairman, Mobile Marketing Association UK
- Simon Andrews, co-founder and joint-head, Big Picture Ad. agency
MTV, Advertising, and Neuroscience
May 1, 2006 Author: ResearchTalk | Filed under: Advertising, Media, Mobile, Neuroscience, Telecoms
TV advertising is gradually becoming sidelined by marketers as doubts grow over it’s effectiveness. In this podcast, we hear from a broadcaster who’s using innovative research to improve its effectiveness
STARRING
- Agostino Di Falco, Head of Insight, Viacom Brand Solutions
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