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DATA-DRIVEN INSPIRATION

Memories of ESOMAR Congress 2006

Series:Events Series:ESOMAR Series:Congress06

Weekly Show 9: Semiotics Live

Dr Rachel Lawes, Lawes Consulting

 GUEST  Semiotician Dr. Rachel Lawes, founder of Lawes Consulting

 TOPICS  Launch of branded communities within MySpace; Researching social communities; Internet key to promoting movies; Advertising blending into content; Semiotics explained; Lawes Consulting breaking into new sectors

 NOTABLE MENTIONS  Halifax Bank, HBOS, Lynx, MTV, MySpace, Snakes on a Plane, Spring Research, Stephen Phillips

Music Brother Love and Slackstring from the PMN

Series:Weekly

 
 Standard Podcast [22:46m]: Play Now | Play in Popup | Download

ESOMAR: Ian Pearson, BT Futurologist

“Part of my job description is to get into trouble…we’re supposed to be thought-leaders.”

Ian Pearson, BT EXCLUSIVE  BT’s Futurologist, Ian Pearson, on the increasing impact of technological change, being a thorn in BT’s side, the growth of podcasting and social media, increasing concerns over privacy, and trends that affect the research industry

 STARRING 

  • Ian Pearson, BT

Recorded live at ESOMAR CONGRESS ‘06

Read the rest of this entry »

 
 Standard Podcast [18:44m]: Play Now | Play in Popup | Download

Euro MR Event 1: Re-inventing Research

“The board of Tesco still spends one week every year on the shop floor … in order to know what’s going on at the duck level.” (Patrick Barwise)

Click to visit the Euro MR Event website

John Kearon, BrainJuicerIn this, the first preview podcast for the upcoming European MR Event in London, John Kearon of BrainJuicer and his roundtable of marketing and business thought-leaders discuss the future of research.

 STARRING 

Learn more about European Market Research Event in London Read the rest of this entry »

 
 Standard Podcast [29:59m]: Play Now | Play in Popup | Download

ESOMAR Congress Live – Day 2

Day 2 of our daily specials, live from ESOMAR Congress ‘06 in London

 FEATURING 

  • Ed Ross, founder Quantime (Quantum DP software)
  • Neil Hartley & Peter Andrews, SPSS
  • Neil McPhee, Nuance Research & Roger Terry, Evolution Training, on Neuro linguistic Programming (NLP)
  • Jane A’Court, Ipsos MORI on the ESOMAR Global MR report
  • Pat Molloy, Pulse Train
  • Session reviews from WARC bloggers Roderick White and Peter Mouncey

Learn more about ESOMAR CONGRESS ‘06

Series:Events Series:ESOMAR Series:Congress06

 
 Standard Podcast [20:42m]: Play Now | Play in Popup | Download

ESOMAR Congress Live – Day 1

The first of our daily specials, live from ESOMAR’s Congress in London

 FEATURING 

  • Charles Leadbeater, Management thinker
  • Session reviews from WARC bloggers Roderick White and Peter Mouncey
  • and also…

  • Anne Rochet, AudiRep
  • Bert De Keyser, Knowledge Management Company
  • Brian Fine, AMR Interactive
  • Frits Spangenberg, ESOMAR VP
  • Anumita Sharma, The Third Eye
  • Jozsef Meszaros, Cognative
  • Laurent Flores, CRM Metrix
  • Lynne Dobney, Fortune Street
  • Oscar Carlsson, Cint

Learn more about ESOMAR CONGRESS ‘06

Series:Events Series:ESOMAR Series:Congress06

 
 Standard Podcast [23:02m]: Play Now | Play in Popup | Download

Cranky Gang: Creativity

The Cranky Gang

Our Cranky Gang turns that old British pastime of whinging into an artform. But rather than simply moaning about the ills of our industry, the gang comes up with a plan. Our very own ‘A’ team…

 BEWARE  Crankiness level is high

 STARRING 

 HOW CREATIVE ARE YOU?  Click to find out

Read the rest of this entry »

 
 Standard Podcast [39:10m]: Play Now | Play in Popup | Download

Weekly Show 8: B2B International

Paul Hague, B2B International

 GUEST  Researcher, prolific author, entrepreneur, blogger and podcaster Paul Hague, co-founder and Director, B2B International

 TOPICS  Rationale for copious writing; TNS and other non pure-plays struggle in online research; pharmaceutical and medical research; report from the Marketing Week MR Forum by Tim Williams, ICG; challenges with startup #2; business benefits achieved from blogging and podcasting; new B2B Intl office in China

 NOTABLE MENTIONS  AQR, B&MR, Chrissie Hague, Ciao, Dunlop Rubber, dunnhumby, Fiona Jack, Greenfield Online, Harris Interactive, Julia Cupman, Martin Hayward, MRS, Nick Hague, Tesco Clubcard, TNS, YouGov

Music Brother Love and Little Thom from the PMN

Series:Weekly

 
 Standard Podcast [31:17m]: Play Now | Play in Popup | Download

Weekly Show 7: OTX Europe

Ian Wright, OTX Europe

 GUEST  Ian Wright, MD, OTX Europe

 TOPICS  From $0 to $3m turnover in 9 months; the consumer appetite for video downloads and implications for the movie industry; the first free legal music download service; MR industry letting down graduate trainees; virtual reality research; validating the link between emotive advertising and strong brands

 NOTABLE MENTIONS  AOL, BMRB, (Sony) Bravia, David Brandt, Disney, Honda, IPSOS, MRS Conference, Robert Heath, RSL, Shelley Zalis, Universal Music

Music 2006 Pl@stic Soul and Geoff Smith from the PMN

Series:MarketingTalk Series:AdTalk
Series:Weekly

 
 Standard Podcast [19:20m]: Play Now | Play in Popup | Download

Weekly Show 6: Spring Research

Stephen Phillips, Spring Research

 GUEST  Stephen Phillips, founder and Managing Partner, Spring Research

 TOPICS  Research via mobiles; the social media/networking revolution; audio comments from Ruth McNeil (Response Consulting) and Darren Noyce (SKOPOS); making multimedia presentations the norm; effective business development; overcoming recruitment challenges

 NOTABLE MENTIONS  AMI Group, Amnesty International, Bebo, Buzzmetrics, ESOMAR Congress, Jeremy Bullmore, Moët Hennessy, MRS Conference, MySpace, Paris Hilton, Synovate, ToLuna, Tuned In, Unilever, WOMMA, Xbox, YouTube

Music 2006 Pl@stic Soul and The Clintons from the PMN

Series:Weekly

 
 Standard Podcast [24:56m]: Play Now | Play in Popup | Download

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Welcome to ResearchTalk where we share some of the most innovative ideas and thinking in marketing, research, psychology and management. We hope you find it useful, inspiring, or merely entertaining.

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