ResearchTalk

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Just back from a short trip – and definitely glad I didn’t see this out the window!

We’ve just finished some paid work for BrainJuicer at a recent trade show which will, over the next few weeks, pop up on their site. Chief Juicer John Kearon gave us complete freedom to capture whatever we thought interesting, including conversations with competitors – how brave, how refreshing!

Anyway, one thing we noticed as we stalked the stands was that many visitors simply wanted a basic intro to that company. So we thought we’d film BrainJuicer’s short ‘what we do/what we’re all about’ spiel for their website. It’s only 4mins, go ahead and watch below if you’re interested.

But here’s the really interesting bit: it’s easy to produce, fast and free to upload, and you, yes you, can do it yourself. Specifically, Jim Rimmer, BrainJuicer’s UK MD, never prepared for this filming – we simply asked if he was game and he obliged and nailed it in one take. And later that evening we got the clip uploaded to YouTube, all within 30mins!

It’s not broadcast quality, but then again it doesn’t need to be. And for those who want a short, no nonsense intro, it should do the trick.

We hope more agencies follow suit and start using multimedia to tell their story and say what’s different about them. So, what’s your excuse for not trying this?

Part of our occasional Best of the Podosphere (BoP) series

This podcast talks about how to create true business relationships (for long-term loyalty), as opposed to ones that result in transactions (i.e. one-night stands). It’s alot easier said than done, so listen to David Maister’s compelling brand of common sense. A must-listen for all managers

This podcast is part of an excellent and popular series by business author and management consultant David Maister, widely acknowledged as one of the world’s leading authorities on the management of professional service firms

 STARRING 

• David Maister, acclaimed author and Management Consultant

 USEFUL LINKS 

• Rest of this podcast series
• Podcast feed
• David’s blog

Many thanks to David for granting us permission to host this podcast
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A while back we published the Life and Death podcast in which John Kearon made a heartfelt plea for an email to support a very worthy cause, and something in the interests of the whole industry.

Was John asking for money? No. Was he asking for any sort of commitment? No. He was merely hoping for an email from listeners saying ‘I support this cause’.

Simple? Well, we thought so. But something clearly went gone wrong. Because, out of the hundreds of listeners we received only a couple of replies.

So, by way of constructive feedback we’d like to know where we failed. Please leave a comment (click on the word ‘Comments’ under the heading) or email us at letmetalk *at* gmail *dot* com (of course replacing *at* with ‘@’ and *dot* with ‘.’). Thanks.

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 GUESTS  Clare Bruce, founder and CEO, and Luke Allen, MD, Knowledge Systems of fast-growing Nunwood

 TOPICS  Are entrepreneurs born or made? Is Nunwood’s ‘Fizz’ the Google for inside the organisation?

 THE GREAT JOB CHALLENGE #4  Spring Research is looking for you. If you’re creative, perhaps unappreciated where you are, and want to work in a small but fast-growing, award-winning agency that is getting a reputation for doing some really fun and cool stuff, pop over to their website or drop managing partner Stephen Phillips an email. Please mention ‘ResearchTalk’ and good luck!

 NOTABLE MENTIONS  ASC, Bill Gates, Fizz, Google, Mrs Pritchard (BBC), National Business Awards, Price Waterhouse, Stephen Phillips, Tom Peters

Thanks to Corrine Green, Nokia, for the independent insight into Fizz

Music Brother Love and Michael Gomez from the PMN

Series:Weekly

 Sponsored by 
Aimed at managers and HR folks, Anna Farmery and Daniel Wain take us through some practical ways in which to help employees better engage with their employer brand and hence realise their full passion and potential. As a former HR director and someone who is passionate about this issue, as evidenced by her excellent blog and podcasts, there’s no better source than Anna for this valuable advice. And in his inimitable style, Daniel shares his views, tips and initiatives from RI

 STARRING 

• Anna Farmery, The Engaging Brand
• Daniel Wain, Director of Learning and Development, Research International

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 GUEST  Kirsty Fuller, co-Founder and Chairman of the world’s largest qualitative consultancy, Flamingo International

 TOPICS  The new paradigm in branding (Jay-Z and Budweiser, co-creation, authenticity); The benefits of using intuition in research vs. being strictly evidence-based; EXCLUSIVE: Japan office coming soon

 NOTABLE MENTIONS  Andy Dexter, Apple, Budweiser, Chris Arning, Def Jam, Digg, Edny Tappy, Fiona Blades, Illuminas, Innocent, iPod, James Parsons, Jay-Z, Kate Moss, Levi, Maggie Collier, MySpace, Nike, Reebok, Simon Lidington, Top Shop, Truth Consulting, Walkman, YouTube

Music Brother Love and Martha Redbone from the PMN

Series:MarketingTalk Series:AdTalk
Series:Weekly