PODCASTS AND MORE TO INSPIRE FOLKS IN MARKETING, MARKET RESEARCH, PLANNING & ADVERTISING

Google MR Search Engines

Oct 24, 2006 Author: ResearchTalk | Filed under: Blog post

Now you can limit your Google search to just the world’s MR websites! This is a work-in-progress from ResearchTalk, we hope you find it useful over time. Read the rest of this entry »

Derek Leddie, The Leading Edge

 GUEST  Poet, mountain climber and entrepreneur Derek Leddie, Founder and Director of innovative research consultancy The Leading Edge

 TOPICS  Climbing Mount Kilimanjaro; Will the industry really grow at 11-12%? Bridging the chasm between client needs and research delivery; Skills gap; Genesis of TLE and rationale for selling to Photon Group; EXCLUSIVE: UK office coming soon; Turning insights into assets; Managing talent with some cool benefits

 NOTABLE MENTIONS  Carlton Draught, ESOMAR, Fosters, Frank Small & Associates, Kristin Hickey, Mark Sundquist, Outsell, Photon Group, Stephen Phillips, Toby Hill

Music Brother Love from the PMN

Series:MarketingTalk
Series:Weekly

 
 Standard Podcast [27:18m]: Play Now | Play in Popup | Download
“We’ve had two years of change [in MR], my guess is we’ve got another 25 to come…” (Ray Poynter)
 Click to visit the ESOMAR Congress website

 EXCLUSIVE  Brand Strategy magazine’s Ruth Mortimer talks about some hot issues in branding such as co-creation and branded content. Ray Poynter talks tech trends. And FDS’s new co-owner and MD, Charlotte Cornish, on the extraordinary story behind her acquisition of FDS

 STARRING 

Recorded live at ESOMAR CONGRESS 2006

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 Standard Podcast [25:19m]: Play Now | Play in Popup | Download

Pete Comley, Virtual Surveys

 GUEST  Online research pioneer Pete Comley, Chairman of Virtual Surveys

 TOPICS  YouGov quadruples profits; BrandIndex tracker & word of mouth; Web 2.0. VS: Staying independent; Accidental genesis of VS and early challenges; Research 2.0; Blogging; Future challenges

 NOTABLE MENTIONS  Al Gore, BSkyB, Current TV, Ed Keller, Eric Berne, ESOMAR, The Future Place, Google, Greenfield Online, Harris Interactive, Henley Centre, Keller Fay, MySpace, Quentin Ashby, Ray Poynter, RI, Stephen Phillips, Trish Comley, YouGov, YouTube

Music Brother Love and Matthew Ebel from the PMN

Series:Weekly

 
 Standard Podcast [25:27m]: Play Now | Play in Popup | Download

SkillsTalk: Managing Others, Better

Oct 10, 2006 Author: ResearchTalk | Filed under: Management, Skills

David MaisterThe first in an occasional series where we bring you the Best of the Podosphere (BoP)

This podcast is part of an excellent and highly popular series by business author and management consultant David Maister, widely acknowledged as one of the world’s leading authorities on the management of professional service firms. David has published five books, including the canonical management textbook, Managing The Professional Services Firm. His other books are True Professionalism, The Trusted Advisor, Practice What You Preach, and First Among Equals

Dealing Differently with Different People: this podcast explains how to segment the people you deal with, and get more out of those relationships as a result. A must-listen for all managers

 STARRING 

 USEFUL LINKS 

Many thanks to David for granting us permission to host this podcast

Series:MarketingTalk
Series:Skills

 
 Standard Podcast [20:56m]: Play Now | Play in Popup | Download
“A minority of British FTSE Boards have marketing representatives … a recent US study shows that public companies led by a marketer produce 7% more profit…” (Rita Clifton, John Kearon)

Click to visit the ESOMAR Congress website

John Kearon, BrainJuicer EXCLUSIVE  ESOMAR Congress 2006 keynoters Julia Hailes MBE talks about the environment and sustainability, and Interbrand’s Rita Clifton talks about branding and engagement

 STARRING 

Recorded live at ESOMAR CONGRESS ‘06

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 Standard Podcast [21:30m]: Play Now | Play in Popup | Download
“When you’re in revolution there are only two sides…and the side that wins is the one going forward…buying into the modern world”

 Sponsored by MrWeb
Dan O'Donoghue, PublicisIn this thought-provoking chat, Dan O’Donoghue tells Olaf Willoughby why the end of advertising agencies is nigh, why planners should return to their roots as consumer champions, and why researchers shouldn’t expect guidance from ad. agencies during this time of media flux

 STARRING 

  • Dan O’Donoghue, Worldwide Strategic Planning Director, Publicis, and author, “Born in 1842 - A History of Advertising”
  • Olaf Willoughby, The Willoughby Partnership (Host)

Read the rest of this entry »

 
 Standard Podcast [31:14m]: Play Now | Play in Popup | Download

>> Thanks to You, We’re Growing

Oct 7, 2006 Author: ResearchTalk | Filed under: Blog post

Stats

We’d like to take this opportunity to thank our growing base of listeners for giving us your attention. Although we offer our content free, we appreciate that you pay us in a far more valuable way: with your time. Our gratitude also goes to the increasing band of evangelists including those who give us link love (the hip term for linking to us)

ESOMAR: Life and Death MR

Oct 4, 2006 Author: ResearchTalk | Filed under: Conference, Entrepreneurism
“There was an interesting picture of someone in a discussion group with a Kalashnikov…our interviewers take a significant risk…we’re asking them for their bravery.”

Click to visit the ESOMAR Congress website

John Kearon, BrainJuicer EXCLUSIVE  We don’t expect MR to be a dangerous pursuit. But in this podcast, we hear about the drama involved in starting a research company in the midst of the volatility in Afghanistan and Iraq. Driven by the passion to use research to bring about healthy democracy, the speakers articulate the huge risks to personal life and limb, including four deaths so far

Help wantedJohn Kearon was so moved by these stories, as we’re sure you’ll be, that he’s campaigning for a support fund. Please help him by emailing your support

 STARRING 

Recorded live at ESOMAR CONGRESS ‘06

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 Standard Podcast [26:26m]: Play Now | Play in Popup | Download

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ResearchTalk, MarketingTalk and AdTalk are all about sharing useful and interesting ideas to help drive innovation, not just in these sectors but throughout business and society.

ResearchTalk believes that successful innovation happens when powerful ideas are shared in an engaging and thought-provoking way. Building on the work available on this site, we help agencies and brands increase the potency of ideas through film, podcasts, publications, workshops and technology. Contact us | Read more.

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