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From the Research Fringe

A few weeks ago we posted a conversation with the lovely Emmi Kuusikko of Habbo, the virtual world for teens. If you don’t know much about Habbo, click here for Wikipedia’s writeup

During our chat, Emmi mentioned a big youth study which has now been published. Emmi was kind enough to send us a review copy, and we thought we’d share a few bits…

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Many clients don’t even realise there’s a problem
(Fred John)

 WIN ‘07  Recorded during a world leader meeting, our panel discusses ways to shift MR from a profession that uses closed, carefully controlled methods of data collection to one that cedes control and spends more time listening to people as they air views naturally, and so become more attuned to the new world of consumer self-expression and empowerment

 STARRING 

• C. Frederic John, Research Leader, MasterCard
• Frits Spangenberg, ESOMAR President and founder, Motivaction
• Larry Brownell, Executive Director, MRA
• Philip De Wulf, co-founder and partner, The Mission House

Recorded at the ESOMAR WIN ‘07 event

ESOMAR was kind enough to reimburse travel and accommodation expenses

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 GUEST POST  Alex Burmaster, Nielsen//NetRatings
The recent furore around the ‘death of the page view’ certainly seems to have put the publishing and ad worlds in a collective spin. The metric that has been held, dearly or not, as the most relevant gauge of the advertising opportunity online has come under threat and everyone is scrambling to make sense of what happens now?

As a measurement company it has sometimes been difficult to engage publishers, advertisers or agencies on measuring ad opportunities and user engagement online beyond the page view. However, the increasing take-up of streamed content and Web 2.0 technologies has certainly changed things in this regard.

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If the industry doesn’t have an image of being dynamic, of being creative, of moving with the times, then it won’t be able to recruit the right people and it will find that it becomes devalued over time
(Mark Whiting)

 WIN ‘07  Recorded during a world leader meeting, Tony Cowling and Mark Whiting talk about the need to focus on the competition outside the traditional MR sector as a way to leverage growth, maintain relevance and inspire users

Listen to other podcasts featuring Mark

 STARRING 

• Tony Cowling, President, TNS
• Mark Whiting, Head of Marketing Intelligence, Moët Hennessy

Recorded at the ESOMAR WIN ‘07 event

ESOMAR was kind enough to reimburse travel and accommodation expenses

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If you’re popping to the MRS Conference next week, why not try out the first ever Research Fringe event.

Brought to you by the radical Research Liberation Front (disclosure: we’re founder members), it’s not for those into long, boring seminars, unoriginal thinking, or uninspired debate. Lee McEwan has a great summary

Part of our occasional Best of the Podosphere (BoP) series

This podcast is part of the excellent and inspirational SmallBizPod series aimed at small businesses (actually, much of their content is pretty useful to businesses of any size). In this episode, smooth host Alex Bellinger covers the topic of cold calling with specialists Mike O’Hara and Greg Grimer

 STARRING 

• Mike O’Hara and Greg Grimer, Cold Calling Podcast
• Alex Bellinger, SmallBizPod (Host)

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 Entrepreneurship: “The satisfaction of building something from nothing“
(Gian Fulgoni)

 
 THE LEADERSHIP SHOW  Not all leaders are entrepreneurs. And not all entrepreneurs make good leaders. But, my oh my, when you get leaders that ARE good entrepreneurs, you can be sure that innovation and success are close behind. So sit down and prepare to be inspired by some anecdotes and wise words from three entrepreneurial leaders of our time - Chet Zalesky, Clare Bruce and Gian Fulgoni, Gian being a serial entrepreneur. Hosted by none other than Simon Chadwick, himself a former leader at Gfk NOP and now a strategic advisor. Part of our new leadership series, look out for more episodes

Listen to other podcasts featuring Clare

 STARRING 

• Chet Zalesky, founder and President, CMI Solutions
• Clare Bruce, founder and CEO, Nunwood Consulting
• Gian Fulgoni, co-founder and Chairman, comScore Networks
• Simon Chadwick, partner, Cambiar and gravitas (Host)

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