We’ve had great success working with conference organisers like ESOMAR and IIR to evangelise flagship events, success being measured by the resultant buzz/ word-of-mouth and download stats.
But wouldn’t it be cool if someone actually decided to go to a conference as a result of listening to one of the podcasts? Well, the kind Ruth McNeil, who handles marketing for the BIG Conference who we recently collaborated with, came back with just that message.
Ruth says:
…One person said that the podcasts had influenced their decision to attend (a first timer who came to the whole conference). I am pleased that so many had listened to the [pre-]conference [podcasts]!
Fantastic news.
Podcasting works because people are drawn to interesting conversations. Not conversations they feel they must listen to. Conversations that they want to listen to. That’s what makes it a perfect medium for sponsors of all kinds who want to get their compelling message across to movers and shakers.
Get in touch in case you fancy a chat (contact details as always in left sidebar).
End of advertisement 
Series:Events Series:ESOMAR Series:EMRE Series:BIG Series:Wildfire
Panel discussion:
- Johnny Vulkan, Anomaly NYC
- Tom Savigar, The Future Laboratory
- Reuben Steiger, Millions of Us
- Cameron Saunders, Channel 4
- Miguel Fluxa Orti, Camper
- Jon Kamen, @radical.media
- Mark Tutssel, Leo Burnett
- Paul Kemp-Robertson, Contagious magazine (host)
19mins | Recorded @ Wildfire ‘07 | More podcasts in this series
Coverage
- Transparency, authenticity, confidence, trust
- Losing control of the ‘conversation’
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- Taking risks, experimentation
- Delivering rewarding stories, ideas, advertising
- Getting teens used to paying for music, new business models
- The age of collaboration
- Old media, new media: it’s just media
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Reuben Steiger, founder and CEO of virtual world agency/consultancy Millions of Us, and former evangelist for Linden Lab, creators of virtual world Second Life, chats with Jess Greenwood of Contagious magazine about…
- The genesis of Reuben’s interest in Second Life
- Coping with the Second Life Liberation Army
- The virtual worlds landscape and the likely impact of Sony’s new virtual world ‘Home’
- Are virtual worlds a reaction to an alienation in real life?
7mins | Recorded @ Wildfire ‘07 | More podcasts in this series
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Cameron Saunders, Head of Marketing (digital) at Channel 4 TV, and Mark Tutssel, Chief Creative Officer at Leo Burnett Worldwide, chat about…
- The controversial Channel 4 documentary The Great Global Warming Swindle
- Earth Hour
- The John West salmon viral ad.
- How 4oD is performing (4oD is Channel 4’s online on-demand service)
- Whether UK brands are as experimental as US brands
8mins | Recorded @ Wildfire ‘07 | More podcasts in this series
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Sarah Gavin, the communications director for social networking site Bebo, chats about…
- Bebo basics (incl. demographics and business model)
- Recent engagement campaigns with Coca Cola and Hasbro
- Future developments, incl. their new mobile service and Kate Modern – Bebo’s take on LonelyGirl15 (and done by the same team)
5mins | Recorded @ Wildfire ‘07 | More podcasts in this series
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Jeff Kaplan and David Shackley, both from AOL’s central marketing team, chat about…
- The online-only Mark Burnett-produced show Gold Rush
- Consumer-generated content
- Performance of AOL properties
- Evolution of video search service Truveo
6mins | Recorded @ Wildfire ‘07 | More podcasts in this series
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Rishad Tobaccowala, CEO Denuo and Chief Innovation Officer, Publicis, chats about…
- The business importance of authenticity
- Why PR agency Edelman’s reputation suffered in the Wal Mart undisclosed blogger fiasco
- Three big media trends he’s seeing including the shift to on-demand, the participatory culture, and the shift from segmentation to reaggregation
- Why he’s ’short’ on Google’s ability to monetize YouTube and ‘long’ on Yahoo’s future
8mins | Recorded @ Wildfire ‘07 | More podcasts in this series
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The masterful Ze Frank in conversation with the witty Johnny Vulkan of Anomaly
10mins | Recorded @ Wildfire ‘07 | More podcasts in this series
Download the mp4 version (right click, ’save as’)
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Podcasts
