I think all the research industry should adopt a CFO, because what the CFO wants to know is not whether that ad. tested better than that ad., but does the whole program move us ahead in making brands more valuable in peoples’ lives and therefore dropping to the bottom line. (Alan C. Middleton)

ESOMAR’s 2008 Congress is nearly upon us and in this exclusive preCast, BrainJuicer Chief Juicer John Kearon chats with three of the keynotes about how cultural and technological changes are impacting peoples’ lives, and how the disciplines of marketing, branding and research need to adapt to keep pace with such change.

John is joined by former senior JWT executive Alan C. Middleton, popular anthropologist Grant McCracken, and design entrepreneur Richard Eisermann.

Listen to the podcast here

 STARRING 

• Alan C. Middleton, Assistant Prof. of Marketing and Executive Director, Executive Education Centre, Schulich School of Business, York University
• Grant McCracken, Anthropologist, Research Affiliate, MIT
• Richard Eisermann, Co-founder, Prospect
• John Kearon, Chief Juicer, BrainJuicer (host)

Listen to other podcasts in this series

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10mins | Produced @ ESOMAR Congress ‘07 | More podcasts in this series

 STARRING 

• Caroline Hayter (Whitehill), Co-founder and Strategist , Acacia Avenue (host)
• Geert van Kuyck, Senior Vice President of Global Marketing Management, Philips

Geert van Kuyck of Philips is a seasoned marketing executive, having previously worked at very senior levels in Starbucks and Procter & Gamble. Here he chats with Caroline about the overwhelming need for a more authentic understanding of consumers, among both the research and marketing communities. It may surprise you to learn that he believes there’s such a big gap here (between rhetoric and reality). Have a listen to his take, and on why he regards engagement and humility as key qualities for success.

Thanks to BrainJuicer for making the video possible.

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14mins | Produced @ ESOMAR Congress ‘07 | More podcasts in this series

 STARRING 

• David Penn, MD, Conquest Research (host)
• Prof. Lou Marinoff, The City College of New York

Don’t ask us what these guys are talking about, it’s philosophy and way over our heads! Kidding aside, they chat about, among other things, using values from faiths such as Buddhism to build strong and compassionate brands with purpose, meaning, and integrity, essentially brands that can do good and be good.

Thanks to BrainJuicer for making the video possible.

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The [Google] Adwords business was about monetizing the contextuality. Now it’s starting to happen and I don’t really like it, people want to monetize your intimacy

13mins | Produced @ ESOMAR Congress ‘07 | More podcasts in this series

 STARRING 

• Tariq Krim, CEO, Netvibes

We were about to film the chat when Tariq mentioned his computer, with the presentation he was about to give, had crashed. He only had around an hour to recreate it and we stole about 15mins from that, but he was cool and that’s pretty impressive for a guy who founded and has built the Netvibes web 2.0 personalized home page into one of the world’s most popular blog readers and so has quite a weight of expectations on his shoulders.

This chat is probably more interesting for you web 2.0/research 2.0 folks out there. We touch on

• The attention economy
• Behavioural data, privacy, data portability
• Widgets and Netvibes’ business model
• Netvibes’ short-term road map
• The neutral hub to organise your social life
• Ensuring business models don’t stifle innovation
• Advice to aspiring entrepreneurs
• The long/short game (shamelessly nicked from Lindsey)
• Notable mentions: Facebook, Google, Microsoft, MySpace, OpenID, RSS, Yahoo

Thanks to BrainJuicer for making the video possible.

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17mins | Related to ESOMAR Congress ‘07 | More podcasts in this series

One of the most moving presentations at this year’s Congress
covered the trials and tribulations of doing research in Afghanistan and Iraq, essentially an update to last year’s story.

Matthew Warshaw of D3 Systems Inc., one of the speakers and MD of the agency in Afghanistan (ACSOR-Surveys), gave us the video below, produced by non-profit The Asia Foundation, to share with you.

It takes us through some of the more pedestrian measures they take to get at the information and is not nearly as horrific as some of the events recounted last year.

As an aside, if you happen to meet Matthew Warshaw or his colleague Karl Feld, get them to recount some of their intriguing and fun stories from over the years. Let’s just say that Afghanistan isn’t their only experience of working in some of the more gritty or risky parts of the world

Series:Events Series:ESOMAR Series:Congress07

Just back from ESOMAR’s superbly organised and networking-friendly Berlin Congress and the first order of the day is to congratulate the award winners, pretty much all of whom have featured on RT.

So, congrats to…

• Best case history: Mike Cooke and Phyllis Macfarlane, GfK NOP (review)
• Best methodological paper: Orlando Wood, BrainJuicer (review). Orlando is a rising star – incredible gravitas for one so young
• Best overall paper (Fernanda Monti award): Mark Earls, Herd Consulting. No surprise to us, we were fans of Mark’s herd work before it rose to its current level of popularity
• ESOMAR excellence award for standards of performance in market research (John Downham award): DVL Smith, DVL Smith Group. David’s known for having given back more than most to the industry

We shot a bit of video while there and will endeavour to get it up over the next few weeks. It includes conversations with some of the keynotes

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 ESOMAR CONGRESS ‘07  In the final of three preCasts ahead of this year’s Berlin-based Congress, conference chair John Kearon creates a stirring debate with three of the keynotes (an Oscar-winning film director with two best-selling authors and philosopher) on creating and delivering excellence.

If you haven’t already, do listen to the earlier podcast with Florian, James and Lou in which they briefly introduce themselves

Listen to other podcasts in this series

 STARRING 

• Florian Henckel von Donnersmarck, Film Director, The Lives of Others
• James Surowiecki, Author, The Wisdom of Crowds
• Professor Lou Marinoff, Author, The Middle Way: Finding Happiness in a World of Extremes, Philosopher
• John Kearon, Chief Juicer, BrainJuicer (Host)

This is an ESOMAR sponsored podcast and is published according to our yumminess policy

Listen to the podcast here

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In the short (c. 3-4mins) clips below, three of the ESOMAR keynote speakers for the upcoming Congress event in Berlin explain what makes them tick and what they’re going to be wowing the audience with. From left to right…

• Florian Henckel von Donnersmarck, Film Director, The Lives of Others
• James Surowiecki, Author, The Wisdom of Crowds
• Professor Lou Marinoff, Author, The Middle Way: Finding Happiness in a World of Extremes, Philosopher

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 ESOMAR CONGRESS ‘07  In the second of three preCasts ahead of this year’s Berlin-based Congress event, well known industry figure David (DVL) Smith chats with Orange’s Nick Bonney and CRAM International’s Peter Cooper about the fuss around new research techniques and the skills needed to move the sector forward. All three gents will be speaking at Congress

CAUTION: We apologise for the below par audio quality

Listen to other podcasts in this series

 STARRING 

• DVL Smith, Director, DVL Smith Group (Host)
• Nick Bonney, Head of Market Insight, Orange
• Peter Cooper, Chairman and CEO, CRAM International

This is an ESOMAR sponsored podcast and is published according to our yumminess policy

Listen to the podcast here

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We’ve had great success working with conference organisers like ESOMAR and IIR to evangelise flagship events, success being measured by the resultant buzz/ word-of-mouth and download stats.

But wouldn’t it be cool if someone actually decided to go to a conference as a result of listening to one of the podcasts? Well, the kind Ruth McNeil, who handles marketing for the BIG Conference who we recently collaborated with, came back with just that message.

Ruth says:

…One person said that the podcasts had influenced their decision to attend (a first timer who came to the whole conference). I am pleased that so many had listened to the [pre-]conference [podcasts]!

Fantastic news.

Podcasting works because people are drawn to interesting conversations. Not conversations they feel they must listen to. Conversations that they want to listen to. That’s what makes it a perfect medium for sponsors of all kinds who want to get their compelling message across to movers and shakers.

Get in touch in case you fancy a chat (contact details as always in left sidebar).

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Series:Events Series:ESOMAR Series:EMRE Series:BIG Series:Wildfire