Just back from ESOMAR’s superbly organised and networking-friendly Berlin Congress and the first order of the day is to congratulate the award winners, pretty much all of whom have featured on RT.
So, congrats to…
- Best case history: Mike Cooke and Phyllis Macfarlane, GfK NOP (review)
- Best methodological paper: Orlando Wood, BrainJuicer (review). Orlando is a rising star – incredible gravitas for one so young
- Best overall paper (Fernanda Monti award): Mark Earls, Herd Consulting. No surprise to us, we were fans of Mark’s herd work before it rose to its current level of popularity
- ESOMAR excellence award for standards of performance in market research (John Downham award): DVL Smith, DVL Smith Group. David’s known for having given back more than most to the industry
We shot a bit of video while there and will endeavour to get it up over the next few weeks. It includes conversations with some of the keynotes
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42mins | More JuiceCasts here and here
This is a video featuring the edited highlights from a roundtable discussion on how well and badly big brands innovate. Convened by BrainJuicer, it features the collective wisdom of both clients and staff. The conversation lasted almost two hours but we were commissioned to record the session and edit it down. Now, much as we tried, we couldn’t get it below c.40mins because of the amount of goodness there.
But the length gave us and Chief Juicer John Kearon pause for thought. How could we make it as accessible and watchable as possible? Well, here are a few tiny innovations that were inspired by that quandary
- John invited illustrator Bob Wagner along to capture seminal moments as cartoons. Not only are these embedded in the video, John’s also created a useful eBook teaser complete with enlightening quotes
- As usual you can find a list of the talking areas here, enabling you to quickly get to the parts that interest you most. This is one of the reasons we use Google video for streaming, because they allow you to go to any part of the video directly without wasteful buffering time
- For those who prefer something slicker, try the chapterised version of the video
STARRING
- Alexandra Wren, Global Consumer & Mkt Insights Mgr, Dove Haircare
- Dr. Alex Gordon, Founder, Sign Salad
- Ed Harrison, Senior Consultant, BrainJuicer
- Gaye Myatt, Founder, Fresh Insights
- Iain Carruthers, Author and Founder, Encounter Business
- Jaroslav Cir, Consumer Market Insights director, Rexona
- Jim Rimmer, MD, BrainJuicer UK
- John Kearon, Chief Juicer, BrainJuicer (Host)
- Linda Neville, Strategic Planner, Coca Cola
- Olaf Willoughby, Founder, The Willoughby Partnership
- Orlando Wood, Client Director, BrainJuicer
- Bob Wagner, Illustrator/Designer, Wagner Design (Illustrator)
This is a commissioned podcast which is published according to our yumminess policy
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Podcasts
