ResearchTalk

…being able to touch wealthy companies and having them make changes …to think much more holistically, will have an impact on people all around the world

 EXCLUSIVE  We like showcasing excellence. So why, you ask, does Anne Kirah deserve this accolade? Because she keeps things simple, she keeps it real. And while that may sound like a cliche, it’s what few clientside researchers do. Yet Anne has managed it at Microsoft. She and her team have got engineers thinking about the people who use their products. One team has even named part of their office Howard’s Corner as a legacy to an octogenarian man who forced them to design products and services for everyday folks and not just the tech savvy. Listen on, it’s inspirational and, as Vinny Jones would say, it’s emotional

 STARRING 

• Anne Kirah, Acting Dean, 180 Academy, formerly Lead Design Anthropologist, Microsoft

Recorded live at the Euro MR Event 2006

Read the rest of this entry »