Comments for ResearchTalk http://www.researchtalk.co.uk/rt PODCASTS AND MORE TO INSPIRE FOLKS IN MARKETING, MARKET RESEARCH, PLANNING & ADVERTISING Wed, 23 Jul 2008 20:33:53 +0000 http://wordpress.org/?v=2.5 Comment on We’re Giving Away a New Marketing Book by ResearchTalk http://www.researchtalk.co.uk/rt/2008/05/29/were-giving-away-a-new-marketing-book/#comment-8121 ResearchTalk Sat, 07 Jun 2008 07:01:45 +0000 http://www.researchtalk.co.uk/rt/?p=222#comment-8121 The giveaway has now finished so thanks for all the submissions, including the emailed ones. Look out for a blog post in around a week's time with details of the winning entry. The giveaway has now finished so thanks for all the submissions, including the emailed ones. Look out for a blog post in around a week’s time with details of the winning entry.

]]> Comment on We’re Giving Away a New Marketing Book by becky lewis http://www.researchtalk.co.uk/rt/2008/05/29/were-giving-away-a-new-marketing-book/#comment-8119 becky lewis Fri, 06 Jun 2008 17:07:30 +0000 http://www.researchtalk.co.uk/rt/?p=222#comment-8119 I would love this book! I’m managing a small team in a growing agency. We’ve got a couple of junior members of the team and I’m keen for them to absorb as much about the industry as possible. Just think they could read this rather than having to listen to me tell them all about the marketing and how MR fits in and what clients really want and think…. And I would be helping to deliver excellent, well rounded researchers into the community.. And I have a pretty smile.. I would love this book! I’m managing a small team in a growing agency. We’ve got a couple of junior members of the team and I’m keen for them to absorb as much about the industry as possible. Just think they could read this rather than having to listen to me tell them all about the marketing and how MR fits in and what clients really want and think…. And I would be helping to deliver excellent, well rounded researchers into the community..

And I have a pretty smile..

]]> Comment on We’re Giving Away a New Marketing Book by barbara spada http://www.researchtalk.co.uk/rt/2008/05/29/were-giving-away-a-new-marketing-book/#comment-8114 barbara spada Wed, 04 Jun 2008 19:13:37 +0000 http://www.researchtalk.co.uk/rt/?p=222#comment-8114 after the persistent brainwash involved in researching for an agency believing mainly in its own learnings, I could benefit from the pleasure of enlightning my pairs' minds with something diverse. after the persistent brainwash involved in researching for an agency believing mainly in its own learnings, I could benefit from the pleasure of enlightning my pairs’ minds with something diverse.

]]> Comment on We’re Giving Away a New Marketing Book by Michele Sohn http://www.researchtalk.co.uk/rt/2008/05/29/were-giving-away-a-new-marketing-book/#comment-8112 Michele Sohn Wed, 04 Jun 2008 06:07:29 +0000 http://www.researchtalk.co.uk/rt/?p=222#comment-8112 Here in South Africa text books are insanely expensive: the exchange rate, together with high import taxes, make purchasing text books onerous. My students and clients both look forward to anecdotal instances to bring the theory to life. I am sure that this would help. Here in South Africa text books are insanely expensive: the exchange rate, together with high import taxes, make purchasing text books onerous. My students and clients both look forward to anecdotal instances to bring the theory to life. I am sure that this would help.

]]> Comment on We’re Giving Away a New Marketing Book by Simon Young http://www.researchtalk.co.uk/rt/2008/05/29/were-giving-away-a-new-marketing-book/#comment-8110 Simon Young Wed, 04 Jun 2008 02:44:08 +0000 http://www.researchtalk.co.uk/rt/?p=222#comment-8110 This book would excite the pants off me. I kind of forgot to go to university and get a marketing degree, and when I thought of it years later, my years of journalism for NZ Marketing Magazine had given me a pretty strong insight anyway. Sometimes, though, it's great to fill in the gaps that experience haven't filled in. This sounds like a fantastic resource for doing this. Also, as a social media consultant, it would be great to have case studies to back up - or challenge - my points of view. And as a journalist, blogger and influential Twitterer, I'd be sure to let the world know about this book. Highly relevant. This book would excite the pants off me. I kind of forgot to go to university and get a marketing degree, and when I thought of it years later, my years of journalism for NZ Marketing Magazine had given me a pretty strong insight anyway.

Sometimes, though, it’s great to fill in the gaps that experience haven’t filled in. This sounds like a fantastic resource for doing this.

Also, as a social media consultant, it would be great to have case studies to back up - or challenge - my points of view.

And as a journalist, blogger and influential Twitterer, I’d be sure to let the world know about this book. Highly relevant.

]]> Comment on We’re Giving Away a New Marketing Book by KH Yap http://www.researchtalk.co.uk/rt/2008/05/29/were-giving-away-a-new-marketing-book/#comment-8108 KH Yap Wed, 04 Jun 2008 01:10:33 +0000 http://www.researchtalk.co.uk/rt/?p=222#comment-8108 As a Chartered Marketer who has invested 12 spam years of time in market research, continuous learning and skill upgrading are very essential process to stimulate new ideas, creativities, strategic tools and so forth to benefit my clients. I continuously review, hunt and sponge on possible materials that could benefit my clients for their ultimate marketing chronology. Thus, this book may not only end up on my desk but also could eventually landed on my clients' ones too! We at Cimigo Vietnam love BOOOOOKS! As a Chartered Marketer who has invested 12 spam years of time in market research, continuous learning and skill upgrading are very essential process to stimulate new ideas, creativities, strategic tools and so forth to benefit my clients.

I continuously review, hunt and sponge on possible materials that could benefit my clients for their ultimate marketing chronology. Thus, this book may not only end up on my desk but also could eventually landed on my clients’ ones too!

We at Cimigo Vietnam love BOOOOOKS!

]]> Comment on We’re Giving Away a New Marketing Book by Tim Schadenberg http://www.researchtalk.co.uk/rt/2008/05/29/were-giving-away-a-new-marketing-book/#comment-8105 Tim Schadenberg Tue, 03 Jun 2008 23:00:57 +0000 http://www.researchtalk.co.uk/rt/?p=222#comment-8105 I am highly curious about the contents of this book. According to the microsite this is a great piece of literature for students beginning their conversion to becoming marketeers. As a communcation student my field of expertise somewhat overlaps with cognitive/social psychology, market/segmentation research (this blog is great but I would greatly appreciate it if posts are on a more regular basis) and yes, marketing. By reading this book I hope to gain more insight how to put marketing to practice in our Negroponte world. Oh, before I forget, I will of course rate it on Amazon so other people can also pick this one up! I am highly curious about the contents of this book. According to the microsite this is a great piece of literature for students beginning their conversion to becoming marketeers. As a communcation student my field of expertise somewhat overlaps with cognitive/social psychology, market/segmentation research (this blog is great but I would greatly appreciate it if posts are on a more regular basis) and yes, marketing.
By reading this book I hope to gain more insight how to put marketing to practice in our Negroponte world. Oh, before I forget, I will of course rate it on Amazon so other people can also pick this one up!

]]> Comment on We’re Giving Away a New Marketing Book by Graham Soult http://www.researchtalk.co.uk/rt/2008/05/29/were-giving-away-a-new-marketing-book/#comment-8104 Graham Soult Tue, 03 Jun 2008 22:47:01 +0000 http://www.researchtalk.co.uk/rt/?p=222#comment-8104 My colleagues would be delighted if I won this book, as it would help me be able to talk about segmentation, branding and the marketing mix just as confidently as they already can! Four Ps? Yes please! :) My colleagues would be delighted if I won this book, as it would help me be able to talk about segmentation, branding and the marketing mix just as confidently as they already can! Four Ps? Yes please! :)

]]> Comment on We’re Giving Away a New Marketing Book by Heba EL Abrak http://www.researchtalk.co.uk/rt/2008/05/29/were-giving-away-a-new-marketing-book/#comment-8102 Heba EL Abrak Tue, 03 Jun 2008 21:30:54 +0000 http://www.researchtalk.co.uk/rt/?p=222#comment-8102 I have been involved lately in Marketing communication activities so this book is going to help me first understand how I can use Marketing reseach, which is my main field in Marketing, and I will be able to set my action plans more on theories rather than trial and error. Thank you for this wonderful idea I have been involved lately in Marketing communication activities so this book is going to help me first understand how I can use Marketing reseach, which is my main field in Marketing, and I will be able to set my action plans more on theories rather than trial and error.

Thank you for this wonderful idea

]]> Comment on We’re Giving Away a New Marketing Book by Aneesh Laiwala http://www.researchtalk.co.uk/rt/2008/05/29/were-giving-away-a-new-marketing-book/#comment-8101 Aneesh Laiwala Tue, 03 Jun 2008 21:22:48 +0000 http://www.researchtalk.co.uk/rt/?p=222#comment-8101 I think this book would definitely be a great read and enhance your knowledge base. Look forward to reading it. I think this book would definitely be a great read and enhance your knowledge base. Look forward to reading it.

]]> Comment on We’re Giving Away a New Marketing Book by Rick Frank http://www.researchtalk.co.uk/rt/2008/05/29/were-giving-away-a-new-marketing-book/#comment-8100 Rick Frank Tue, 03 Jun 2008 21:07:23 +0000 http://www.researchtalk.co.uk/rt/?p=222#comment-8100 I work in a heavily technical company (much programming, little background to the tasks) and would like to encourage my group of techies to learn more about other aspects of marketing & marketing research. Having such a book in the office would be a great resource. I work in a heavily technical company (much programming, little background to the tasks) and would like to encourage my group of techies to learn more about other aspects of marketing & marketing research. Having such a book in the office would be a great resource.

]]> Comment on We’re Giving Away a New Marketing Book by ResearchTalk http://www.researchtalk.co.uk/rt/2008/05/29/were-giving-away-a-new-marketing-book/#comment-8099 ResearchTalk Tue, 03 Jun 2008 16:10:53 +0000 http://www.researchtalk.co.uk/rt/?p=222#comment-8099 Thanks Gary and Jody for your submissions :) Thanks Gary and Jody for your submissions :)

]]> Comment on We’re Giving Away a New Marketing Book by Jody Frost http://www.researchtalk.co.uk/rt/2008/05/29/were-giving-away-a-new-marketing-book/#comment-8097 Jody Frost Tue, 03 Jun 2008 13:44:47 +0000 http://www.researchtalk.co.uk/rt/?p=222#comment-8097 Sounds like a great book to help empathize with my clients and improve my understanding. Like Gary I am an avid reader of marketing texts and feel that this book would help improve my understanding. Sounds like a great book to help empathize with my clients and improve my understanding. Like Gary I am an avid reader of marketing texts and feel that this book would help improve my understanding.

]]> Comment on We’re Giving Away a New Marketing Book by Gary Bembridge http://www.researchtalk.co.uk/rt/2008/05/29/were-giving-away-a-new-marketing-book/#comment-8085 Gary Bembridge Fri, 30 May 2008 07:26:34 +0000 http://www.researchtalk.co.uk/rt/?p=222#comment-8085 I am an avid reader of new content and books on marketing and so this book appeals. I would love to get the free copy and will, as I do with new books, review and comment on my blog! Gary I am an avid reader of new content and books on marketing and so this book appeals. I would love to get the free copy and will, as I do with new books, review and comment on my blog! Gary

]]> Comment on How Old is Research? by Nicolas http://www.researchtalk.co.uk/rt/2008/05/07/how-old-is-research/#comment-7996 Nicolas Thu, 08 May 2008 18:48:33 +0000 http://www.researchtalk.co.uk/rt/?p=219#comment-7996 Very funny! Very funny!

]]> Comment on P&G’s Lafley on Charlie Rose by Mike Laurie http://www.researchtalk.co.uk/rt/2008/04/25/pgs-lafley-on-charlie-rose/#comment-7936 Mike Laurie Mon, 28 Apr 2008 07:56:58 +0000 http://www.researchtalk.co.uk/rt/?p=217#comment-7936 How does he remain so resolutely still while being introduced? How does he remain so resolutely still while being introduced?

]]> Comment on Research 08 Conference: Our Verdict by ResearchTalk http://www.researchtalk.co.uk/rt/2008/03/20/research-08-conference-our-verdict/#comment-7912 ResearchTalk Fri, 28 Mar 2008 07:24:00 +0000 http://www.researchtalk.co.uk/rt/2008/03/20/research-08-conference-our-verdict/#comment-7912 Hi Simon, Thanks, and likewise, you've done some great reporting there. Hi Simon,

Thanks, and likewise, you’ve done some great reporting there.

]]> Comment on Research 08 Conference: Our Verdict by Simon http://www.researchtalk.co.uk/rt/2008/03/20/research-08-conference-our-verdict/#comment-7911 Simon Thu, 27 Mar 2008 21:31:36 +0000 http://www.researchtalk.co.uk/rt/2008/03/20/research-08-conference-our-verdict/#comment-7911 Many thanks for linking to my blog. In the interests of long-term relevance, the permalink to my write-up is: http://curiouslypersistent.wordpress.com/2008/03/24/research-2008-the-great-debate-part-1-of-4/ Keep up the great work on this site Simon Many thanks for linking to my blog. In the interests of long-term relevance, the permalink to my write-up is:

http://curiouslypersistent.wordpress.com/2008/03/24/research-2008-the-great-debate-part-1-of-4/

Keep up the great work on this site
Simon

]]> Comment on Forrester: The Connected Agency by E. David Zotter http://www.researchtalk.co.uk/rt/2008/02/18/forrester-the-connected-agency/#comment-7812 E. David Zotter Tue, 19 Feb 2008 14:59:30 +0000 http://www.researchtalk.co.uk/rt/2008/02/18/forrester-the-connected-agency/#comment-7812 Great podcast! One thing is clear; the media landscape is shifting dramatically….. making some …even folks like Modem look Jurassic in many respects. Mass media is becoming less relevant every day. BTW, I know the first place everyone thinks of for 'engaging communities' and ‘facilitating conversations’ is ONLINE...however, there is much happening OFFLINE or with hybrid approaches. For example, there is one 'experiential' marketing group doing some of this already... http://www.passageevents.com/ Wearing my researcher hat, I was interested to see that this group is doing quite a bit of MR within the event/in-person/individualized marketing realm....even going as far as forming online panels on top of the offline consumer participation and community interactions, etc, etc, etc.... the really crazy part (to me) is that this offline interaction/communication is continuing online…. things are evolving faster than any of us can imagine. Kind regards to all, E. David Zotter Great podcast! One thing is clear; the media landscape is shifting dramatically….. making some …even folks like Modem look Jurassic in many respects.
Mass media is becoming less relevant every day.

BTW, I know the first place everyone thinks of for ‘engaging communities’ and ‘facilitating conversations’ is ONLINE…however, there is much happening OFFLINE or with hybrid approaches. For example, there is one ‘experiential’ marketing group doing some of this already… http://www.passageevents.com/
Wearing my researcher hat, I was interested to see that this group is doing quite a bit of MR within the event/in-person/individualized marketing realm….even going as far as forming online panels on top of the offline consumer participation and community interactions, etc, etc, etc…. the really crazy part (to me) is that this offline interaction/communication is continuing online…. things are evolving faster than any of us can imagine.

Kind regards to all,
E. David Zotter

]]> Comment on Nick Southgate: Most Planning Blogs are Useless by speed http://www.researchtalk.co.uk/rt/2007/11/06/nick-southgate-most-planning-blogs-are-useless/#comment-7636 speed Wed, 07 Nov 2007 23:22:01 +0000 http://www.researchtalk.co.uk/rt/2007/11/06/nick-southgate-most-planning-blogs-are-useless/#comment-7636 I can't believe I watched this. Did that woman actually say that planners with blogs just want to have a 'dick'? And hey Nick have you heard of the long tail, 2.0 or even more pretentious concepts that may suit you like digital democracy? Essentially what you are saying is that only fine and refined opinions should be expressed and people with little to say shouldn’t have a blog. The big point you miss is that in the middle of those imperfect opinions there are perfect seeds for thoughts that could be further developed by others. Perhaps you should not apply your ad thinking to blog thinking. Here is an opinion for you: dont treat blogs as finished ads. I can’t believe I watched this. Did that woman actually say that planners with blogs just want to have a ‘dick’? And hey Nick have you heard of the long tail, 2.0 or even more pretentious concepts that may suit you like digital democracy? Essentially what you are saying is that only fine and refined opinions should be expressed and people with little to say shouldn’t have a blog. The big point you miss is that in the middle of those imperfect opinions there are perfect seeds for thoughts that could be further developed by others. Perhaps you should not apply your ad thinking to blog thinking. Here is an opinion for you: dont treat blogs as finished ads.

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