EXCLUSIVE  Mark Jones of Lastminute.com talks about evolving their B2B offering to allow partner brands to take advantage of their infrastructure and content relationships. Flemming Ostergaard talks about how it took LEGO’s worsening financial performance to wake them up to the importance of directly connecting with kids through ethnography. And Michael Spang talks about the challenges involved in regionalising the Kodak global corporate website to make it more relevant and useful

 STARRING 

• Mark Jones, MD, Lastminute.com
• Flemming Ostergaard, Director Global Innovation & Marketing, LEGO
• Michael Spang, Eastman Kodak

Recorded live at the Euro MR Event 2006

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