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		<itunes:summary>PRICELESS INSPIRATION FOR FOLKS IN MARKETING, MARKET RESEARCH, PLANNING  ADVERTISING</itunes:summary>
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		<title>Not found</title>
		<link>http://www.researchtalk.co.uk/rt/2008/07/04/pcspecialistcouk-a-warning/</link>
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		<pubDate>Fri, 04 Jul 2008 15:52:13 +0000</pubDate>
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				<category><![CDATA[Blog (ex)]]></category>

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		<title>&gt;&gt; The Power of Editing</title>
		<link>http://www.researchtalk.co.uk/rt/2007/07/06/the-power-of-editing/</link>
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		<pubDate>Fri, 06 Jul 2007 18:22:05 +0000</pubDate>
		<dc:creator>ResearchTalk</dc:creator>
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		<description><![CDATA[A reminder that caveat emptor also applies when consuming media, via Ernie Schenck

Series:MarketingTalk Series:AdTalk
]]></description>
			<content:encoded><![CDATA[<p>A reminder that caveat emptor also applies when consuming media, via <a target="_blank" href="http://eschenck.typepad.com">Ernie Schenck</a></p>
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<p><font color="#C0C0C0">Series:MarketingTalk Series:AdTalk</font></p>
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		<title>Message for PR Folks</title>
		<link>http://www.researchtalk.co.uk/rt/2007/05/04/message-for-pr-folks/</link>
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		<pubDate>Fri, 04 May 2007 10:20:16 +0000</pubDate>
		<dc:creator>ResearchTalk</dc:creator>
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		<description><![CDATA[From now on, ResearchTalk&#8217;s policy is not to deal with external PR agencies. There will be exceptions, however, and WE will initiate those conversations where required. But our experience to date has been that PR agency folk don&#8217;t generally make life easier for us, and that&#8217;s precisely what we want and expect. So since time [...]]]></description>
			<content:encoded><![CDATA[<p><span id="more-148"></span>From now on, <strong>ResearchTalk&#8217;s policy is not to deal with external PR agencies</strong>. There will be exceptions, however, and WE will initiate those conversations where required. But our experience to date has been that PR agency folk don&#8217;t generally make life easier for us, and that&#8217;s precisely what we want and expect. So since time is arguably the most precious commodity (is that a contradiction in terms?), we can&#8217;t afford to waste it with those who take neither the time to understand what we do or try to bring us something useful.</p>
<p>Don&#8217;t get us wrong. We can see why companies employ PR agencies. And we have the utmost respect for the profession, particularly the way it is evangelized by the likes of <a target="_blank" href="http://blog.holtz.com/">Shel Holtz</a> and <a target="_blank" href="http://www.nevillehobson.com/">Neville Hobson</a> on <a target="_blank" href="http://www.forimmediaterelease.biz/">For Immediate Release</a> (one of our must-listen podcasts). See, there&#8217;s a couple of PR guys doing something really useful.</p>
<p><em>Comments</em> are open in case anyone wants to chime in (UPDATE: now closed for spam prevention).</p>
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