We popped to the AQR Trends Day event yesterday, something that’s run every couple of years, and were pleasantly surprised by the interesting mix of speakers and excellent organisation thanks to AQR chair Rosie Campbell and her team.
Below is a teaser featuring the following bods while we beaver away on the full edits…
Thanks to guest hosts Sarah Davies, Alison Fydler and Chloe Fowler for their sterling work.
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3mins | Produced @ AQR Trends Day ‘07 | More podcasts in this series
Series:Events Series:AQR Series:Trends07
A few weeks ago we posted a conversation with the lovely Emmi Kuusikko of Habbo, the virtual world for teens. If you don’t know much about Habbo, click here for Wikipedia’s writeup
During our chat, Emmi mentioned a big youth study which has now been published. Emmi was kind enough to send us a review copy, and we thought we’d share a few bits…
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“Unlike other applications … Second Life has a storyline related to pretty much any press you want to talk about”

EXCLUSIVE You could for forgiven for not having heard of Habbo because it is aimed at teens. But with the seemingly blanket coverage it’s received in the mainstream media as well as on blogs and podcasts, you will surely have heard of Second Life. Both are online 3D virtual worlds where people interact with each other via avatars. Both are extremely popular and are experiencing rapid growth. And some of the largest brands in the world are starting to setup virtual life in Second Life. Here we learn more about them from their creators, and find out why they are so popular and what the future holds. For those unfamiliar with either of these social networks we recommend taking a quick look at their websites to get a basic feel
STARRING
The first conversation was recorded live at the Euro MR Event 2006
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