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IDEAS + CONSUMER UNDERSTANDING + ENGAGEMENT

Captain Crikey: Web 2.0 & Chavs

6mins | Produced @ AQR Trends ‘07 | More podcasts in this series

 STARRING 

Sean refers to his company, Captain Crikey, as an ‘alternative marketing consultancy’ and listening to this chat with Sarah you certainly get an alternative, highly sceptical view of web 2.0, social networks and Second Life. Listen as Sarah defends some of these exciting innovations from the man who believes that luddites are a “…much maligned set of people.”

Sean also shares the reasons why we should have more Chav representation in agencies.

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Competing for Attention: Tariq Krim, Netvibes

The [Google] Adwords business was about monetizing the contextuality. Now it’s starting to happen and I don’t really like it, people want to monetize your intimacy

13mins | Produced @ ESOMAR Congress ‘07 | More podcasts in this series

 STARRING 

We were about to film the chat when Tariq mentioned his computer, with the presentation he was about to give, had crashed. He only had around an hour to recreate it and we stole about 15mins from that, but he was cool and that’s pretty impressive for a guy who founded and has built the Netvibes web 2.0 personalized home page into one of the world’s most popular blog readers and so has quite a weight of expectations on his shoulders.

This chat is probably more interesting for you web 2.0/research 2.0 folks out there. We touch on

  • The attention economy
  • Behavioural data, privacy, data portability
  • Widgets and Netvibes’ business model
  • Netvibes’ short-term road map
  • The neutral hub to organise your social life
  • Ensuring business models don’t stifle innovation
  • Advice to aspiring entrepreneurs
  • The long/short game (shamelessly nicked from Lindsey)
  • Notable mentions: Facebook, Google, Microsoft, MySpace, OpenID, RSS, Yahoo

Thanks to BrainJuicer for making the video possible.

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Welcome to ResearchTalk where we share some of the most innovative ideas and thinking in marketing, research, psychology and management. We hope you find it useful, inspiring, or merely entertaining.

ResearchTalk helps companies of all types produce engaging content for marketing, pitches, debriefs, research activation, events, etc.

Our tools of choice include podcasts, documentaries, animations, webinars, workshops and feature articles.

We've worked with some of the most innovative names to add a bit more pizazz and potency to their communication and engagement efforts. More than likely we can help you too. So do please get in touch.

Some examples of our work (we can't show the complete spectrum of our work due to confidentiality)...

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