ResearchTalk » Panels http://www.researchtalk.co.uk/rt DATA-DRIVEN INSPIRATION Thu, 20 Jan 2011 18:42:54 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Copyright © 2012 ResearchTalk () () posts 1440 PRICELESS INSPIRATION FOR FOLKS IN MARKETING, MARKET RESEARCH, PLANNING ADVERTISING No no http://www.researchtalk.co.uk/rt/wp-content/plugins/podpress/images/powered_by_podpress.jpg ResearchTalk http://www.researchtalk.co.uk/rt 144 144 Diego Meller, Livra Panels http://www.researchtalk.co.uk/rt/2009/06/01/diego-meller-livra-panels/ http://www.researchtalk.co.uk/rt/2009/06/01/diego-meller-livra-panels/#comments Mon, 01 Jun 2009 17:59:28 +0000 ResearchTalk http://www.researchtalk.co.uk/rt/?p=254


We present another entrepreneur’s tale.

Specialist Latin America panel company Livra was sold a year ago to Ipsos after nine years of profitable growth.

It was started by Argentinian students Diego Meller and Martín Añazco at the height of the dotcom boom when they were only 19- and 20-years old respectively.

Diego is now London-based so we managed the above 8-minute chat with him to find out how the company got started, how they turned it round to generate healthy revenues, and why they sold when they did and why to Ipsos among a number of interested buyers.

Enjoy!

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