Panels Archive - ResearchTalk

Jun 1, 2009 2

Diego Meller, Livra Panels

We present another entrepreneur’s tale.

Specialist Latin America panel company Livra was sold a year ago to Ipsos after nine years of profitable growth.

It was started by Argentinian students Diego Meller and MartÃn AÃ±azco at the height of the dotcom boom when they were only 19- and 20-years old respectively.

Diego is now London-based so we managed the above 8-minute chat with him to find out how the company got started, how they turned it round to generate healthy revenues, and why they sold when they did and why to Ipsos among a number of interested buyers.

Enjoy!

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