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DATA-DRIVEN INSPIRATION

Weekly Show 1: Ciao

 GUEST  The debut of our weekly show – yes weekly, out every Monday – where we discuss the news and key issues with a newsmaker. On the first show, we chat with Richard Thornton, director of client development, Ciao UK, Ireland and Australia

 TOPICS  MRS online research conference report (quality, panel duplication, qual, blogs, future); Ciao opens Australia office; Untapped panel opportunities; Challenges and outlook for the online research industry and Ciao

 NOTABLE MENTIONS  Brunswick Group, Darren Noyce, George Terhanian, GfK NOP, Graeme Trayner, Greenfield Online, Harris Interactive, Nick Watkins, Pete Comley, quepasa.com, Ray Poynter, SKOPOS, Virtual Surveys

Music 2006 Pl@stic Soul and The Clintons from the PMN

Series:Weekly

 
 Standard Podcast [31:14m]: Play Now | Play in Popup | Download

Innovators: The BrainJuicer Story

 Sponsored by K D Consulting - leaders in quality MR recruitment
BrainJuicer logoJohn Kearon, CEO and founder, BrainJuicerProlific innovator John Kearon plans to grow researcher BrainJuicer from an $8m turnover business today into a $500m one in just ten years. Is he nuts?

 STARRING 

  • John Kearon, CEO and founder, BrainJuicer
  • Michael Warren – michael.c.warren *at* btinternet *dot* com (Host)
  • Rod Connors, ex. Nike UK, and Jan Harley, Unilever Ventures (Contributors)

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 Standard Podcast [33:35m]: Play Now | Play in Popup | Download

Ask-the-Experts: Ethnography 101

 Sponsored by K D Consulting - leaders in quality MR recruitment
Want to know what Ethnography is, when best to use it, how much projects typically cost and how long they take, and how to overcome some of the inherent challenges?

Guest  Siamack Salari, CEO and Founder, EverydayLives
Guest host  John Griffiths, Planning Above and Beyond

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 Standard Podcast [27:19m]: Play Now | Play in Popup | Download

Steve Wills: Making Better Researchers

 Sponsored by K D Consulting - leaders in quality MR recruitment
Steve Wills, Customer Insight SolutionsA sizzling discussion on whether and how the industry needs to change

 STARRING 

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 Standard Podcast [25:28m]: Play Now | Play in Popup | Download

James Surowiecki, ‘The Wisdom of Crowds’

Wisdom of Crowds bookJames Surowiecki (© Leo Mason/Getty Images)This podcast is for anyone who cares about the way important decisions are made in business and politics. The book’s central thesis is that in certain circumstances, groups of people can be smarter than the smartest individuals within the group. And while it sounds counter-intuitive, James explains why it really does make sense and unveils the implications

 STARRING 

  • James Surowiecki, Author, The Wisdom of Crowds
  • Michael Warren, michael.c.warren *at* btinternet *dot* com (Host)

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 Standard Podcast [37:23m]: Play Now | Play in Popup | Download

First Direct and Customer Service

Matthew Higgins, First DirectHow does First Direct manage to consistently excel on customer service? Does it offer different levels of service depending on customer value? Does it hold aspirations to extend it’s brand beyond finance? What prospects lie ahead?

 STARRING 

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 Standard Podcast [25:48m]: Play Now | Play in Popup | Download

The State of Mobile Advertising

“I think we’ll see over the year the testing of all-you-can-eat data packages [from the mobile operators]…so that I’m not going to get surprised by a big data bill.” (Simon Andrews)

Simon Andrews, Big Picture AdvertisingNick Wiggin, Mobile Marketing AssociationWhat’s the state of mobile advertising? And will 2006 prove to be a tipping point as the major players invest more heavily in experimentation and infrastructure?

 STARRING 

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 Standard Podcast [30:41m]: Play Now | Play in Popup | Download

MTV, Advertising, and Neuroscience

MTV logoTV advertising is gradually becoming sidelined by marketers as doubts grow over it’s effectiveness. In this podcast, we hear from a broadcaster who’s using innovative research to improve its effectiveness

 STARRING 

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 Standard Podcast [19:18m]: Play Now | Play in Popup | Download

About

Welcome to ResearchTalk where we share some of the most innovative ideas and thinking in marketing, research, psychology and management. We hope you find it useful, inspiring, or merely entertaining.

ResearchTalk helps companies of all types produce engaging content for marketing, pitches, debriefs, research activation, events, etc.

Our tools of choice include podcasts, documentaries, animations, webinars, workshops and feature articles.

We've worked with some of the most innovative names to add a bit more pizazz and potency to their communication and engagement efforts. More than likely we can help you too. So do please get in touch.

Some examples of our work (we can't show the complete spectrum of our work due to confidentiality)...

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