ResearchTalk

 EXCLUSIVE  In the final ESOMAR preview podcast, John Kearon of BrainJuicer convenes a roundtable with two senior clientside researchers and three from the supply-side, to discuss ways to inject entrepreneurism into the industry and improve the innovation, creativity, relevance and vibrancy of research

 STARRING 

• Alistair Millar, Unilever
• Jem Fawcus, Firefish
• Andy Bloor, Firefish
• John Jennick, Egg.com
• Gary Schwartz, FIRM
• John Kearon, Chief Juicer, BrainJuicer (Host)

Learn more about ESOMAR Congress ‘06

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There’s a lot more to good PR than meets the eye. And those organisations that seem to get the most exposure often achieve this through a process of careful relationship building and developing a clear strategy.

So, in this podcast, two of the most influential figures in the research media plus an experienced and specialist PR answer listener questions and discuss how to maximise PR opportunities. We hope you find it useful.

AUDIO QUALITY: Please note that this is an experimental podcast and that the audio quality starts off quite poor but does improve.

 STARRING 

• Emily Luscombe, Camargue PR
• Marc Brenner, Research Magazine and Research Live
• Nick Thomas, MrWeb

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In this, the third of four preview podcasts ahead of ESOMAR Congress ‘06, one of the industry’s foremost entrepreneurs, John Kearon of BrainJuicer, speaks to one of the nation’s most accomplished serial entrepreneurs, Sahar Hashemi, co-founder of Coffee Republic and founder of new startup Skinny Candy. Sahar talks about ways to stimulate that all-important entrepreneurial spirit within all of us so as to cultivate innovative and fresh thinking

 STARRING 

• Sahar Hashemi, Coffee Republic, Skinny Candy, author of Anyone Can Do It
• John Kearon, Chief Juicer, BrainJuicer (Host)

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 EXCLUSIVE  As official podcaster to the upcoming ESOMAR conference, we’ve secured some exclusive and meaty previews. In this, the second of four preview podcasts, we focus on trends and improving foresight accuracy

 STARRING 

• Stephen Phillips, Spring Research
  The ‘Snakes and Ladders’ Approach to Brand Choice
• Roger Smith, Gfk NOP
  Trends: Food, Diets and Wellbeing
• Nadine Critchley, NESTEC (Nestlé)
  Trends: Using Global Consumer Trends to Boost Business
• Mark Whiting, Moët Hennessy (Host)

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 GUEST  Lucy Green, VP of Marketing, Nielsen//NetRatings

 TOPICS  Cinema advertising income up 10%; Surveys can influence purchase decisions; BIG summer party; ESOMAR Congress preview; Weekly show hiatus
NETRATINGS: Internet survey meters; Panel size; Privacy issues; NetRatings vs. comScore; Social media/blog/podcast measurement; NetRatings rolls out expanded panel; Custom analytics; NetRatings vs. online researchers

 NOTABLE MENTIONS  BIG, comScore, David Riley, David Smith, Duke University, ESOMAR Congress, Gailynn Nicks, Gavan Fitzsimons, Gfk NOP, Google, IAB, Illuminas, IPSOS, Nick Thomas, Nielsen Media Research, Phyllis Macfarlane, Royal Bank of Scotland

Music 2006 Pl@stic Soul and Irene from the PMN

Series:MarketingTalk Series:AdTalk
Series:Weekly

 Sponsored by 
You have a thought: let’s invite on global guru Jack Honomichl. You’re a fledgling podcaster so he’s not going to say ‘yes’. But he does, and he’s actually one of the nicest and most visionary people you can meet. Listen to his frank views on the industry and key players, and hear about the genesis of his must-read Inside Research newsletter and how Dun and Bradstreet tried to derail it. Jack also gives us a sneak peak at the upcoming Global 25 list

 STARRING 

• Jack Honomichl, Inside Research
• Michael Warren – michael.c.warren *at* btinternet *dot* com (Host)

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 EXCLUSIVE  As official podcaster to the upcoming ESOMAR conference, we’ve secured some exclusive and meaty previews. Kindly hosted by Mark Whiting, Director of Marketing Intelligence Services, Moët Hennessy, and Program Committee Chairman, this is the first of four previews and focuses on improving foresight accuracy

 STARRING 

• Dr. Howard Moskowitz, Moskowitz Jacobs
  Stock Market Prediction
• Fiona Blades, MESH Planning Tools
  Using Mobiles to Improve the Accuracy of Marcomms RoI
• Thomas Perry, Oliver Tabino, SINUS Sociovision
  A Sensitive Approach to Screening Future Innovation
• Mark Whiting, Moët Hennessy (Host)

Learn more about ESOMAR CONGRESS ‘06

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 GUEST  Asim Srivastav, MD and founder, IROS, the new research outsourcing operation based in Dubai and India, joins us for a chat and to review the latest news

 TOPICS  Mumbai bombings; Gulf between research clients and agencies; Researcher productivity; Ipsos MORI gets ISO 20252 accreditation; Asim’s winner and loser of the week; R-Net summer social; AOL cancellation hell; Jack Honomichl exclusive podcast preview; Research outsourcing and the challenge of starting an outsourcing company

 NOTABLE MENTIONS  AOL, Crispin Beale, Infosys, Ipsos MORI, Jack Honomichl, R-Net, Rebecca Walker, RI, Tesco, UGAM, Vincent Ferrari, WNS

Music 2006 Pl@stic Soul and Brother Love from the PMN

Series:Weekly

Sponsored by 

Joseph Jaffe, the innovative marketing thinker, is the author of Life After the 30-second Spot in which he passionately argues for marketers and advertisers to embrace the more imaginative and engaging techniques in an era of media fragmentation and consumer generated media

 STARRING 

• Joseph Jaffe, Author, Life After the 30-second Spot and Founder, Jaffe Juice LLC
• Simon Andrews, Big Picture Ad. agency (Host)

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 GUEST  John Kearon, founder and Chief Juicer, BrainJuicer

 TOPICS  Good financial results from online researchers; Addressing declining participation rates; John’s winner and loser of the week; AQR’s 25th anniversary; Rant of the week; BrainJuicer wins Philips global Insights Testing

 NOTABLE MENTIONS  AQR, Bill Gates, Birds Eye, Cadbury, iD Factor, Ipsos, James Surowiecki, Martin Glenn, Melinda Gates, Millward Brown, Philips, Research Now, Rosie Campbell, Siamack Salari, TNS, Unilever, Warren Buffet

Music 2006 Pl@stic Soul and The Clintons from the PMN

Series:MarketingTalk Series:AdTalk
Series:Weekly