Specialist Latin America panel company Livra was sold a year ago to Ipsos after nine years of profitable growth.
It was started by Argentinian students Diego Meller and MartÃn Añazco at the height of the dotcom boom when they were only 19- and 20-years old respectively.
Diego is now London-based so we managed the above 8-minute chat with him to find out how the company got started, how they turned it round to generate healthy revenues, and why they sold when they did and why to Ipsos among a number of interested buyers.
GUEST Poet, mountain climber and entrepreneur Derek Leddie, Founder and Director of innovative research consultancy The Leading Edge
TOPICS Climbing Mount Kilimanjaro; Will the industry really grow at 11-12%? Bridging the chasm between client needs and research delivery; Skills gap; Genesis of TLE and rationale for selling to Photon Group; EXCLUSIVE: UK office coming soon; Turning insights into assets; Managing talent with some cool benefits
NOTABLE MENTIONS Carlton Draught, ESOMAR, Fosters, Frank Small & Associates, Kristin Hickey, Mark Sundquist, Outsell, Photon Group, Stephen Phillips, Toby Hill
“We’ve had two years of change [in MR], my guess is we’ve got another 25 to come…” (Ray Poynter)
EXCLUSIVE Brand Strategy magazine’s Ruth Mortimer talks about some hot issues in branding such as co-creation and branded content. Ray Poynter talks tech trends. And FDS’s new co-owner and MD, Charlotte Cornish, on the extraordinary story behind her acquisition of FDS
Welcome to ResearchTalk where we share some of the most innovative ideas and thinking in marketing, research, psychology and management. We hope you find it useful, inspiring, or merely entertaining.
ResearchTalk helps companies of all types produce engaging content for marketing, pitches, debriefs, research activation, events, etc.
Our tools of choice include podcasts, documentaries, animations, webinars, workshops and feature articles.
We've worked with some of the most innovative names to add a bit more pizazz and potency to their communication and engagement efforts. More than likely we can help you too. So do please get in touch.
Some examples of our work (we can't show the complete spectrum of our work due to confidentiality)...
Podcasts
