ResearchTalk » Innovation

Can Crowds Out-analyse Researchers?

ResearchTalk — Tue, 05 Oct 2010 17:17:32 +0000

That was the intriguing notion being discussed by Annelies Verhaeghe of Insites Consulting at the recent Cloud of Knowing meetup.

As John puts it:

[In the Insites study] bloggers were asked to provide images of what they perceived to be cool at a music festival they were attending. Researchers, marketing experts and 4 different types of crowds were then given the task of evaluating these and providing perceptions of their own. The bloggers then graded these in terms of the insights they generated. The 4 different types of crowd included those who were at the festival and also those who were not. And those who knew the bloggers and those who did not. The result showed that crowds appeared to be a better source of insight. And that the most fruitful crowd was one familiar with the context (ie present at the festival) and unfamiliar with the blogger (at several degrees of separation). A fascinating paper which has given Insites a way to use crowds to increase insight generation (they claim) by 200%!

Watch the video to discover what Annelies found.

What would you like to see an invention for?

ResearchTalk — Sat, 25 Sep 2010 08:15:06 +0000

On the eve of the release of Wall Street 2, the message above is somewhat befitting. It comes from the British Library’s Inventing the 21st Century exhibit which promises to “explore the journey behind 15 of the most ingenious inventions to come out of Britain in the past ten years.” Even though you’ll probably be familiar with many of the inventions it’s still worth a visit if you’re nearby.

Anyway, the above post-it was one of many left by visitors encouraged to share their own ideas, completely in the spirit of our collaborative times. We found it amusing, as we did the following, and there’s also a couple of good ideas in there…

A pill you take so you never have explosive diarrhea

A happy pill without adverse effect!

A device to assist in understanding women!

A device to clip walking sticks to a table or chair in cafes

A powder/sachet of sunscreen that you could add to your shower head, to be fully protected at the start of every day

Shoes with built-in weighing scales

The Innovator’s Dilemma in 2mins

ResearchTalk — Tue, 17 Nov 2009 19:33:56 +0000

Sound familiar?

From TechDirt’s Mike Masnick.

Ray Kurzweil: Mr Prescient

ResearchTalk — Fri, 02 Oct 2009 12:06:09 +0000

This podcast accompanies our article in the Oct ‘09 edition of ESOMAR’s Research World. Grab your copy here.

I had the privilege of chatting with inventor, entrepreneur and futurologist Ray Kurzweil recently. Here’s the full conversation in podcast form. (The full writeup will appear in October’s issue of Research World.)

Thanks to freelance media and marketing journalist Jo Bowman for the use of her dulcet tones in the outro

Music Theatrimus from the PMN

The Magic of Facial Cues

ResearchTalk — Fri, 18 Sep 2009 15:14:42 +0000

TechCrunch50 in San Francisco is fast becoming one of the premier places to launch a technology startup if you’re looking for exposure, customers or funding.

In fact, one of the companies that presented at the inaugural event a couple years ago just announced that they had been bought for a considerable sum.

So we were watching the live stream of this year’s event when the startup Affective Interfaces started to pique our interest.

Based on the work of facial coding expert Paul Ekman (recently popularised in the hit TV series Lie to Me), AI has built a system that monitors facial expressions in real time and on a mass scale (via webcams). They claim the system provides a much more accurate and sensitive indication of, among other things, an ads. likelihood of success.

The presentation didn’t go as well as it could have done – the presenter spent too much time talking and not enough time showing ‘compelling’ videos. But then, in a scene reminiscent of Dragon’s Den, a couple of judges on the expert panel started to recognise the potential. Those enlightened judges were publishing entrepreneur Tim O’Reilly and senior Google exec Bradley Horowitz.

But while these judges know tech, they’re not experts in human behaviour. So we decided to get Jai Haissman, AI’s founder and CEO, to chat with Conquest Research’s David Penn, someone who knows a thing or two about the reliability of interpreting emotions and non-verbal cues. This is a pretty geeky podcast, but we hope you find it stimulating nonetheless.

Affective Interfaces is keen to reach out to potential partners, customers and funders (they’re self-funded). We regard them as an exciting addition to the world of new research and so encourage you to engage with them (as you’ll hear in the podcast they’ve already had a good amount of interest from the event).

VCs and corporate M&A folk: this could become a very special company.

STARRING

Jai Haissman, founder and CEO, Affective Interfaces
David Penn, MD, Conquest Research

Thanks to freelance media and marketing journalist Jo Bowman for the use of her dulcet tones in the outro

Music Theatrimus from the PMN

How the Curious get Creative

ResearchTalk — Fri, 11 Sep 2009 15:28:03 +0000

Our article in the Sep ‘09 edition of ESOMAR’s Research World. Grab your copy here.

Sony founder, Akio Morita, once said: “Curiosity is the key to creativity.” So, given how curious researchers are, we decided to speak to some client-side researchers to discover ways in which they have used creativity to amplify the value of research.

The Listener
Dr. Simon Roberts, Lead, Design/Social Science, Digital Health Europe, Intel

CONTEXT
Roberts is a well known anthropologist and works at chipmaker Intel. His position probably triggers a few questions. Is he a researcher? Well, yes. And a designer? Well, sort of. Because he sits in an R&D role where as well as carrying out the research bit, he’s also responsible for acting upon the research, making sure key insights find their way into products. He refers to this dual role as a mix of hard impact (creating new products) and softer influence (evangelising insights and ideas within Intel). A combination of military man and diplomat.

CREATIVITY
An issue every researcher regularly faces is how to draw out juicy insights from raw data. In ethnographic circles, Roberts refers to this as ‘ethnographic liquidity’ and he’s keen to understand “how ethnographers can create traction for their work in organisations” in an age where audiences are overloaded with information and communication. It’s important, he says, for researchers to feel they are listened to.

Roberts’ solution has been to turn some of his findings and insights into well-produced booklets and brochures, something he did for a recent global ageing study with hundreds of in-depth interviews: “Let’s put it all in a booklet and make sure that every person in the organisation for whom this is relevant gets a copy on their desk. We can also use it externally to tell a story about our work.”

Pop here for the rest of the article – available only for a limited time – and do subscribe to Research World magazine.

John Kearon: From Me to We Research

ResearchTalk — Mon, 13 Jul 2009 09:23:50 +0000

John Kearon, Chief Juicer at BrainJuicer, explains how he is turning research on its head by shifting the focus from asking people to explain their own behaviour, to using peoples’ innate social abilities to comment on the behaviour of others.

A pioneer in the use of wisdom of crowds in research (since 2004), he also reveals the results of experiments in mass ethnography, mass anthropology and co-creation.

Filmed at the BrainJuicer/HSBC London Summerfest in June 2009 (disclosure: we produced the vid).

Wain’s World 2: Out-googling Google

ResearchTalk — Mon, 13 Jul 2009 08:42:13 +0000

This is the second part of our seven-part series on HR and talent.

This week, Danny Wain looks at how to draw inspiration from Google to innovate in HR and talent management.

Remember, each episode is a mere 2-3 mins long, short enough for the busiest managers or talent folks. And do drop us a line if you’re interested in sponsoring this series.

You can find out more about what Danny does here. Next episode goes up next week.

Faris Yakob: Be Nice or Leave!

ResearchTalk — Mon, 06 Jul 2009 18:16:41 +0000

Faris Yakob, EVP and chief technology strategist at ad. agency McCann Erickson, takes us through his six rules of social media engagement which he believes brands should follow to offer something more meaningful and powerful to people.

Filmed at the BrainJuicer/HSBC London Summerfest in June 2009 (disclosure: we produced the vid).

Mark Earls: Copy, Copy, Copy

ResearchTalk — Tue, 30 Jun 2009 12:44:17 +0000

Mark Earls, author of Herd, talks about why copying is the important new paradigm for encouraging behavioural change.

Filmed at the BrainJuicer/HSBC London Summerfest in June 2009 (disclosure: we produced the vid).

Why Qual had to Change

ResearchTalk — Mon, 17 Nov 2008 14:09:42 +0000

Our article in the Nov ‘08 edition of ESOMAR’s Research World. Grab your copy here.

In an age where innovation is de rigeur, we look into how well qualitative is keeping up with the times.

“You must have mis-recruited me,” says Chris Forrest of qualitative house The Nursery, “I’m not sure there is lots of innovation in qualitative.”

Moreover, he feels there’s no need for innovation: “Qualitative research is quite evolved… a major tool for us is the good old focus group…it’s just a very good way to get people to interact with each other.”

But far from being a Luddite, Forrest is innovating, it just takes him a while to acknowledge this. And that’s not dissimilar from the initial reaction we get from others we spoke to.

So, where’s the innovation?
There are two emerging areas of innovation in qualitative, and both are online: hybrid techniques that capture quantitative and increasingly qualitative information; and, techniques that capitalise on web 2.0 and the increasingly participatory nature of the web.

These reflect some emerging ‘truths’. The fact that emotions play a more significant role in decisions than rational quantitative surveys suggest, hence the use of a hybrid model to infuse the data with emotional feedback. The fact that consumer presence and attention is shifting online, hence the use of online as a data collection method not just for quantitative data. And the extension of ethnographic techniques online where self-expression is abundant.

Qualitative agencies are starting to embrace online. As Sandrine McClure of Reperes (one of the first agencies in Second Life) puts it: “We’ve moved away from the ‘let’s do qual. the way we used to do it and let’s put it on the internet’ to now learning how to do it online properly.”

Hybrid: more than the sum of the parts
So-called hybrid techniques are not a recent innovation. Quantitative practitioners have included qualitative elements in questionnaires for some time to source rich, unprompted data. But here’s the difference: the new hybrid is driven by the qualitative folks.

For Forrest at least, the motive for developing hybrid techniques was defensive as well as progressive: “[we developed hybrid] because nobody is using all the theory we currently have about how the brain works, and we were going to conferences and finding that quanties were raiding the qual. toolbox…to make quant. surveys more interesting – they were taking some of our pie!”

Forrest uses hybrid techniques for brand communications work. They comprise three projective techniques: word association; a proximity/predisposition measure; and a semiotics-based picture sort based on the work of Gerald Zaltman. McClure deploys hybrid studies, which are similarly based on projective techniques, when developing brand platforms for new brands.

Qual 2.0
The humble blog, that bastion of self-expression, has really taken off as a platform for qualitative exploration.

Sven Arn of H,T,P Concept refers to his offering as a ‘focus blog’ and often sees it as a pre-group, a place for consumers to accurately report on product usage and discuss issues ahead of a traditional focus group: “You’re a lot closer to the moment of consumption using this technology…and the great thing about it is it takes place in their own time.” The ability for consumers to upload photos and rich media only adds to its attractiveness.

But why bother with the subsequent focus group at all? Arn says, and others tend to agree, that the humble focus group will be around for a while: “…one thing that we found doesn’t work in a blog…as soon as you start asking lots of questions, it ends up being a question and answer session and people lose their involvement, you don’t get a lot of depth.”

Unlike Arn, McClure often uses her ‘home use’ blogs standalone. Used for qualitative product testing, they are far superior to the paper diary due to their interactivity. In fact she recalls how interactivity transformed the prospects of a breakfast product. During testing most reported that the product was ‘disgusting’. But then one person came up with a preparation method that significantly improved the taste and texture. Needless to say the client was happy with this random act of co-creation!

McClure sees qualitative 2.0 as an enduring phenomenon, and one that is becoming increasingly mainstream among consumers (no longer youth-centric) and agencies.

But let’s balance this unfettered enthusiasm with a clientside perspective. Crispin Beale, recently appointed head of Facts International but hitherto a career client (Royal Mail, BT and a major electronics retailer), puts it succinctly: “online communities have been more successful than I thought they would be.”

Assessing innovation
Innovation is all very good. Clients say they want it. And we know that in competitive markets with a low barrier to entry (i.e. MR), the most innovative players tend to thrive.

Forrest, however, takes issue with the notion that clients always want it: “It’s been a truism in the industry for a number of years that if you want to win a proposal then you recommend lots of interesting methodologies…but the client says they only have budget for the focus groups. You win the project on the sizzle stuff but then they don’t do the sizzle stuff…clients like to feel they are buying something funky.”

Beale takes issue with this: “[As a client] we were always looking for innovation.” And he didn’t buy any of the arguments about innovative techniques being too risky to try: “…it’s very much talking to a network of peers, finding out who’s been using new techniques. Then if something new can give you a competitive advantage, you just try things on a small scale.”

Informed buyers would, Beale says, belong to client networks and discuss the efficacy of new techniques: “…sometimes we’ll say I’ll give it a go and then next time say it’s your turn.” Moreover, “…it’s not just the techniques, it’s the individuals. And if you get individuals that you trust and respect within the industry…then you’re more predisposed.”

McClure provides a balancing view: “Innovating still takes a leap of faith, it takes confidence. [Clients] need to have faith in your agency and confidence in themselves [to be able to sell it internally].” That said, as the number of success stories presented in conferences and publications increases, clients will no longer have to rely on that intuitive sixth sense for internal justification.

And also…
Our panel suggest other areas that are ripe for innovation.

Hy Mariampolski of Qualidata, a specialist in ethnography, has more issues with interpretation than techniques: “Most practitioners don’t have the foggiest notion of how to interpret projective techniques…I’m looking for a higher level of interpretation, not a higher level of analysis.” As an example, he cites a shower study where they tried to understand why a person washed their hair five times, something only made clear through observation. The interpretation, that showering was a self-nurturing behaviour, well beyond basic functional need, fundamentally changed the category.

Beale welcomes more actionability: “…sometimes as an industry we get very, very tied up in specific methodologies, whereas what we should be getting tied up in is how we used those insights to make money or save money.”

On a similar theme, and more plea than innovation, Arn, along with others to be honest, adds: “More and more we have got to stop calling ourselves qual. or quant. agencies.”

BrainJuicer’s Innovation Conference

ResearchTalk — Tue, 11 Nov 2008 14:20:52 +0000

BrainJuicer’s Chief Juicer John Kearon is a regular on the conference circuit.

After noticing that many events tend to mainly attract agencies, he began to wonder whether there was a way to significantly increase the client quotient.

Well, a few weeks ago he ran his inaugural Oktoberfest, a one-day event in London and Amsterdam with a hand-picked line up of ‘innovators’ as speakers. Each intimate gathering attracted over 100 clients.

The events were free and in true bootstrap fashion John partnered with Unilever and Philips to host the events and provide refreshments.

John Griffiths blogged about the London event. And we were asked to film, the result being the 17m highlight clip below (from 6hrs worth of material) which we hope you enjoy.

STARRING

Andrew Gaule, Founder, The H-I Network
BV Pradeep, Dove team, Unilever
Jaroslav Cir, CMI director, Rexona (Unilever)
John Kearon, Chief Juicer, BrainJuicer
Mark Earls, Herdmeister, Herd Consulting
Michael Spencer, MD, Sound Strategies

London:

Amsterdam Conference

ESOMAR ‘08 keynotes on keeping pace with change

ResearchTalk — Thu, 21 Aug 2008 09:29:14 +0000

I think all the research industry should adopt a CFO, because what the CFO wants to know is not whether that ad. tested better than that ad., but does the whole program move us ahead in making brands more valuable in peoples’ lives and therefore dropping to the bottom line. (Alan C. Middleton)

ESOMAR’s 2008 Congress is nearly upon us and in this exclusive preCast, BrainJuicer Chief Juicer John Kearon chats with three of the keynotes about how cultural and technological changes are impacting peoples’ lives, and how the disciplines of marketing, branding and research need to adapt to keep pace with such change.

John is joined by former senior JWT executive Alan C. Middleton, popular anthropologist Grant McCracken, and design entrepreneur Richard Eisermann.

Listen to the podcast here

STARRING

Alan C. Middleton, Assistant Prof. of Marketing and Executive Director, Executive Education Centre, Schulich School of Business, York University
Grant McCracken, Anthropologist, Research Affiliate, MIT
Richard Eisermann, Co-founder, Prospect
John Kearon, Chief Juicer, BrainJuicer (host)

Listen to other podcasts in this series

Timeline [27:20]
00:00 Intro.
03:10 Brands as a shared construct (incl. 2-way conversations).
03:38 Edinburgh University’s research into the role of political brands (Alan).
04:52 “Designers will increasingly be providing the tools and methodologies for people to provide their own answers…the challenge is trying to provide a business model” (Richard).
06:20 Mass ethnography (Grant).
07:14 “In an experiment…noticed that everyone in a bar stopped drinking at the same time, even when they were blind!” (Grant).
07:33 Open-source branding (Grant).
08:29 User-created content is changing media consumption patterns (Alan).
10:10 Engaging people in the marketing process (“Marketers are becoming a symmetrical party in the relationship”) (Grant).
11:17 In a more complex world, research should be seeking themes and inspiration, not discrete answers (“Stop using research to invent products!”) (Alan, Richard).
13:38 Marketing needs to know when a prosumer vs consumer approach works (i.e. co-creation vs. prescriptive) (Alan).
14:30 Why ethnography can be more inspiring than traditional research approaches (Grant).
15:56 Designers need to understand ‘meaning’ and direct contact with consumers is the only source of this (Richard).
16:52 The need for ‘whole human research’ (Alan).
17:47 Innovation happens at the fringes, but most research doesn’t go there (e.g. off-road bicycles).
20:16 Overcoming risk-averse behaviour in corporations (“the high risk of not taking a risk”) (Alan).
21:59 Overcoming risk-averse behaviour in the MR industry (balanced score cards).
24:52 Wrap-up.

Notable Mentions
Andrew Keen, “Cult of the Amateur”.
Co-creation.
David Weinberger.
Design Council.
Disintermediation.
Economic downturn.
Ethnography.
IDEO.
JWT.
Naomi Klein.
Neil Gershenfeld.
Open source.
Sid Levy.
Edinburgh University.
UGC.
Whirlpool.

Music Theatrimus from the PMN

Series:AdTalk
Series:Events Series:ESOMAR Series:Congress08
Series:Commissioned

Sky News Technofile: Innovations in retail

ResearchTalk — Thu, 07 Aug 2008 20:47:24 +0000

Sky News Technofile is a weekly segment on the UK satellite news channel.

Around nine minutes long, the latest edition provides a roundup of shopping technology from the likes of Infosys and Fujitsu and focuses on how it benefits consumers as they shop in physical stores. There’s some useful stuff including a mobile app that provides shopping ideas (a la amazon).

You can find this and other episodes of Technofile here (also available in podcast form).

Series:MarketingTalk

Why ‘Risk’ Shouldn’t be a Four Letter Word

ResearchTalk — Fri, 04 Jul 2008 19:33:17 +0000

Our Spotlight column in the Mar ‘07 edition of ESOMAR’s Research World. Grab your copy here.

Being prepared and empowered to take risks is fundamental to true innovation and progress.

A few months ago, during a podcast recording, Jem Fawcus of the innovative Firefish was asked about his attitude to risk. I naturally assumed that as an entrepreneur he would be pro risk-taking. After all, he and business partner Allison had taken big personal risks to establish their agency. But Jem surprised me with his anti-risk stance: “agencies are there to minimise client risk”.

It took me a few moments to realise he was right. But, as someone who’s an advocate of experimenting to drive innovation, which invariably involves risk, I believe that I was also right, and that risk-taking and the tolerance of mistakes should be an essential characteristic of the industry.

In the words of Sir Ken Robinson, the inspirational Educator and Innovator, “If you’re not prepared to be wrong, you’ll never come up with anything original.”

Managing risk
I am essentially calling for researchers to be given a license to innovate and be creative. In effect, for management in research organisations, as well as in client marketing, product and MR teams, to explicitly and sincerely tolerate risk and mistakes. Because until we find the perfect approach to addressing client issues, we should always be looking to improve through trial and error.

But that’s not to advocate risk-taking at all costs. That would be silly. Even the most ardent supporters of innovation would agree to sensible limits. In fact, when I recently emailed a prolific industry innovator a story about how someone at Google managed to lose the company $1m by mistake, something that one of the founders brushed off as a cost of their experimentation culture, my contact remarked that “luckily for them $1m is neither here nor there”.

It comes down to culture
There’s no fast track to creating a culture of innovation. It takes time. It takes persistence. It takes top level support.

“I believe a creative culture comes from combining skills that don’t normally come together and making sure that people don’t become too habitual in their working practices,” Derek Leddie, The Leading Edge

In time, though, the benefits do flow through:

“We were looking for a new way of measuring the equity of our brands. Repères took the risk of researching and developing a completely new approach. They asked for minimal development investment. Today we have undertaken 15 different projects with them and they have a licensed product that is selling well to other clients,” Mark Whiting, Moët Hennessy

The client factor
Some naysayers among you may point to the power of clients to kill innovation. While that is true, the good news is that an increasing number of brands are picking up on the innovation vibe, including P&G, Tesco, Apple and Google, to name but a very few. Brands that not only like their agencies to exhibit similar traits but in many cases expect them to.

And the interesting thing is that as online brands proliferate and grow in influence and prominence, so does a culture of experimentation as symbolised by the term ‘beta’ (a label designed to warn users that websites/applications are not in final form and may contain errors).

As Mark Jones, managing director of travel and entertainment brand lastminute.com explains:

“One of the things that the lastminute.com brand represents is innovation. We don’t claim that everything put out there works first time…we’re not afraid of innovating and even getting it wrong amongst certainly a closed user group.”

Finance brand egg.com shares a similar culture, as profiled at last year’s Congress.

The pay-off
But can risk-taking and innovation lead to financial prosperity? Well, let’s take a look at an extreme example, Google, only eight years old, but already making around $6bn in annual profits. All driven by a culture built on systemic innovation. A culture that attracts and retains the best engineers, by giving staff 20% time to design and develop their own initiatives (most of their new products originate from this source), and ensuring that ideas are only ever internally shot down on the basis of robust, quantitative, objective data. A culture that embraces risk and mistakes, and sees them as the inconsequential cost of progress, a bit like a child trying to walk despite continually falling down.

But, you say, that’s hardly a relevant reference for the research community. Well, that’s the kicker. Google and the MR industry share the same mission: both are designed to quickly get people to the information they need. The only difference is, MR currently adds meaning.

Anyway, I’ll leave the final word to Brad Garlinghouse, a Yahoo! senior VP, who recently issued the infamous ‘Peanut Butter Manifesto’ to address his employer’s poor performance: “…the employees that we really need to stay [are] leaders, risk-takers, innovators, passionate….”

P&G’s Lafley on Charlie Rose

ResearchTalk — Fri, 25 Apr 2008 04:35:08 +0000

Interview begins @ around 25:49

Series:AdTalk
Series:MarketingTalk

Links Worth Sharing?

ResearchTalk — Mon, 17 Dec 2007 11:03:14 +0000

Over 99% of the interesting stuff we come across during our sessions traversing the newsosphere (blogs etc.) don’t make it to this blog because we deliberately decided to focus on posting mainly podcasts and the odd article so as not to crowd things too much.

If you’re not reading this on the website then take a few moments to pop there. Because we’ve added a new box, top right, where we’re sharing interesting links from our cyber travels. As usual the coverage is broad, reflecting the diversity we try to cover on ResearchTalk, so this may not suit everyone.

But for those who are interested, come visit us often (list updated multiple times daily). Alternatively, given our RSS-enabled world, you can choose to subscribe to the link-blog feed here. And do let us have your feedback, good or bad.

Merci.

Series:AdTalk Series:MarketingTalk

Nick Southgate: Most Planning Blogs are Useless

ResearchTalk — Tue, 06 Nov 2007 14:55:30 +0000

5mins | Produced @ AQR Trends ‘07 | More podcasts in this series

STARRING

Dr. Nick Southgate, Planning Partner, Grey Advertising
Chloe Fowler, Razor Research

Well, that headline certainly got your attention But Nick doesn’t feel it’s an exaggeration, as he explains in this short chat with Chloe.

Series:Events Series:AQR Series:Trends07

Engagement & Humility: Geert van Kuyck, Philips

ResearchTalk — Wed, 10 Oct 2007 15:56:52 +0000

10mins | Produced @ ESOMAR Congress ‘07 | More podcasts in this series

STARRING

Caroline Hayter (Whitehill), Co-founder and Strategist , Acacia Avenue (host)
Geert van Kuyck, Senior Vice President of Global Marketing Management, Philips

Geert van Kuyck of Philips is a seasoned marketing executive, having previously worked at very senior levels in Starbucks and Procter & Gamble. Here he chats with Caroline about the overwhelming need for a more authentic understanding of consumers, among both the research and marketing communities. It may surprise you to learn that he believes there’s such a big gap here (between rhetoric and reality). Have a listen to his take, and on why he regards engagement and humility as key qualities for success.

Thanks to BrainJuicer for making the video possible.

Series:AdTalk Series:MarketingTalk
Series:Events Series:ESOMAR Series:Congress07

Competing for Attention: Tariq Krim, Netvibes

ResearchTalk — Sun, 07 Oct 2007 12:05:07 +0000

The [Google] Adwords business was about monetizing the contextuality. Now it’s starting to happen and I don’t really like it, people want to monetize your intimacy

13mins | Produced @ ESOMAR Congress ‘07 | More podcasts in this series

STARRING

Tariq Krim, CEO, Netvibes

We were about to film the chat when Tariq mentioned his computer, with the presentation he was about to give, had crashed. He only had around an hour to recreate it and we stole about 15mins from that, but he was cool and that’s pretty impressive for a guy who founded and has built the Netvibes web 2.0 personalized home page into one of the world’s most popular blog readers and so has quite a weight of expectations on his shoulders.

This chat is probably more interesting for you web 2.0/research 2.0 folks out there. We touch on

The attention economy
Behavioural data, privacy, data portability
Widgets and Netvibes’ business model
Netvibes’ short-term road map
The neutral hub to organise your social life
Ensuring business models don’t stifle innovation
Advice to aspiring entrepreneurs
The long/short game (shamelessly nicked from Lindsey)
Notable mentions: Facebook, Google, Microsoft, MySpace, OpenID, RSS, Yahoo

Thanks to BrainJuicer for making the video possible.

Series:AdTalk Series:MarketingTalk
Series:Events Series:ESOMAR Series:Congress07