On the eve of the release of Wall Street 2, the message above is somewhat befitting. It comes from the British Library’s Inventing the 21st Century exhibit which promises to “explore the journey behind 15 of the most ingenious inventions to come out of Britain in the past ten years.” Even though you’ll probably be familiar with many of the inventions it’s still worth a visit if you’re nearby.

Anyway, the above post-it was one of many left by visitors encouraged to share their own ideas, completely in the spirit of our collaborative times. We found it amusing, as we did the following, and there’s also a couple of good ideas in there…

A pill you take so you never have explosive diarrhea

A happy pill without adverse effect!

A device to assist in understanding women!

A device to clip walking sticks to a table or chair in cafes

A powder/sachet of sunscreen that you could add to your shower head, to be fully protected at the start of every day

Shoes with built-in weighing scales

This podcast accompanies our article in the Oct ‘09 edition of ESOMAR’s Research World. Grab your copy here.

I had the privilege of chatting with inventor, entrepreneur and futurologist Ray Kurzweil recently. Here’s the full conversation in podcast form. (The full writeup will appear in October’s issue of Research World.)

Thanks to freelance media and marketing journalist Jo Bowman for the use of her dulcet tones in the outro

Music Theatrimus from the PMN

We present another entrepreneur’s tale.

Specialist Latin America panel company Livra was sold a year ago to Ipsos after nine years of profitable growth.

It was started by Argentinian students Diego Meller and Martín Añazco at the height of the dotcom boom when they were only 19- and 20-years old respectively.

Diego is now London-based so we managed the above 8-minute chat with him to find out how the company got started, how they turned it round to generate healthy revenues, and why they sold when they did and why to Ipsos among a number of interested buyers.

Enjoy!

 ESOMAR CONGRESS ‘07  In the final of three preCasts ahead of this year’s Berlin-based Congress, conference chair John Kearon creates a stirring debate with three of the keynotes (an Oscar-winning film director with two best-selling authors and philosopher) on creating and delivering excellence.

If you haven’t already, do listen to the earlier podcast with Florian, James and Lou in which they briefly introduce themselves

Listen to other podcasts in this series

 STARRING 

• Florian Henckel von Donnersmarck, Film Director, The Lives of Others
• James Surowiecki, Author, The Wisdom of Crowds
• Professor Lou Marinoff, Author, The Middle Way: Finding Happiness in a World of Extremes, Philosopher
• John Kearon, Chief Juicer, BrainJuicer (Host)

This is an ESOMAR sponsored podcast and is published according to our yumminess policy

Listen to the podcast here

Timeline [20m37s]
00m00s Intro.
01m45s MR and the movie business.
04m19s Clash of models in publishing: instant bestsellers vs. timeless classics.
05m21s Does being unreasonable and setting high standards deliver excellence?
06m57s Distinguishing between talented visionaries and crackpots (Enron, Worldcom etc.).
08m57s Failure as a condition for success and progress.
11m27s The even-odds rule: even geniuses fail.
11m40s The perfect collaborator: someone with one hearing ear and one deaf ear.
13m01s Listening better: where research falls short.
16m44s Co-creation and user-centred innovation.
16m37s Karaoke and user-generated films.

Notable Mentions
“Breach”.
“Evan Almighty”.
“Spiderman”.
“The Godfather”.
Alfred Hitchcock.
Anthony Minghella.
Bernie Ebbers.
Bill Gates.
Charles Babbage.
Co-creation.
Creativity.
Digital downloads.
Ecclesiastes.
Einstein.
Enron.
Entrepreneurism.
Eric Von Hippel.
Fox Searchlight.
Happiness.
Harry Potter.
Hollywood.
Jeffrey Skilling.
Long tail.
Mario Puzo.
Steve Jobs.
The movie business.
Venture capital.
Visualization.
Worldcom.

Music Theatrimus from the PMN

Thanks to Jo Bowman, freelance media and marketing journalist, for her dulcet tones in the intro and outro.

Series:AdTalk Series:MarketingTalk
Series:Events Series:ESOMAR Series:Congress
Series:Commissioned

Well, if you want to listen to Steve Phillips from Spring Research and us offer some very basic research tips for entrepreneurs then pop over to here.

If not, and most of you probably won’t need those tips, then do try to listen to the podcast series anyway because, as you know, we’re passionate about encouraging entrepreneurism and the entrepreneurial attitude, which is what SmallBizPod is all about.

Sponsored by 

Sir James Dyson is one of John Kearon’s heroes. Both are entrepreneurs. And both believe passionately in the power of supreme engineering innovation to deliver progress. So when the opportunity came up to have a chat with Iain Carruthers, brand consultant and now second time author, this time of an authorised biography of Sir James, we jumped at the chance to get the two Dyson aficionados in conversation. Iain’s managed to pull together a fascinating series of insights that should appeal to entrepreneurs and brand marketers alike. Once you’ve heard this, dive into the book: Great Brand Stories: Dyson

Listen to other podcasts featuring John

 STARRING 

• Iain Carruthers, Author, Great Brand Stories: Dyson, and Founder, Encounter Business
• John Kearon, Chief Juicer, BrainJuicer

Timeline [33m09s]
00m00s Intro.
01m35s Genesis of the biography.
02m28s Dyson, an engineer shaped by a bygone era.
03m03s A self-confessed misfit.
03m51s The consumate marketer.
05m44s The productive narcissist.
08m31s Working with Dyson.
11m48s Meeting Dyson.
12m58s Evaluating new inventions.
15m01s The washing machine that didn’t succeed.
15m19s The killer Dyson experience.
16m28s The see-through housing: vanity or functional?
17m53s Different markets, different perceptions of Dyson.
19m50s Failure is essential – “the heroes journey”.
21m28s David vs Goliath battles.
22m07s Dyson’s current motivations.
24m00s The Dyson School – beyond philanthropy.
24m53s Engineering depth vs. marketing superficiality.
27m59s Defying collective wisdom – the Airblade.
29m14s Iain’s advice to Sir James.
30m18s Dyson: soulness advertising, but products that inspire emotion.
31m19s Who to battle when you’re now the Goliath.
31m46s The recipe for entrepreneurial success.

Notable Mentions
Apple.
Brunel.
Edison.
Entrepreneurism.
Innovation.
Mark Earls.
Martin McCourt (Dyson).
Russell Davies.
Spinning Jenny.
Steve Jobs.
Will Whitehorn (Virgin).

Quotes (Iain)
“I wanted to find out about whether they could become more than a one product company.”

“He talks about himself as a bit of a misfit but actually that powers what he does…and he’s a bit paranoid frankly.”

“The senior team at Dyson, one of their main jobs is to manage the company’s expectations of the founder and vice versa.”

“The whole thing about a productive narcissist, as opposed to just a narcissist, is that a productive narcissist understands when he needs the right kind of people around him.”

“They make things that spin very, very fast, and actually that’s what the business is like…the whole place is precious but very fragile.”

“The quality of their belief is quite enchanting.”

“…they kind of pretend that people buy it because of the technology…but people are buying it because they are copying everbody else…and Dyson absolutely hate that.”

“He’s really fighting for the company’s right, through patents, to be seen as the inventor…that’s why the business almost went to the wall.”

“What the advertising at the moment doesn’t do is promote conversation. And of course conversation is what leads to copying, which is what leads to product take up.”

Music Theatrimus and The Blue Mile from the PMN

Thanks to MrWeb.com for sponsoring this podcast, and to Jo Bowman, freelance media and marketing journalist, for her dulcet tones in the intro and outro.

Series:MarketingTalk Series:AdTalk
Series:Sponsored

16mins | Recorded @ ESOMAR Consumer Insights ‘07 | More podcasts in this series

Notable mentions
Innocent drinks.
P J Smoothies.
Corporate social responsibility (CSR).

Series:MarketingTalk Series:AdTalk
Series:Events Series:ESOMAR

 WIN ‘07  Recorded during a world leader meeting, Tony Cowling and Mark Whiting talk about the need to focus on the competition outside the traditional MR sector as a way to leverage growth, maintain relevance and inspire users

Listen to other podcasts featuring Mark

 STARRING 

• Tony Cowling, President, TNS
• Mark Whiting, Head of Marketing Intelligence, Moët Hennessy

Recorded at the ESOMAR WIN ‘07 event

ESOMAR was kind enough to reimburse travel and accommodation expenses

Timeline [12m00s]
00m00s Intro.
00m29s MR is barely growing.
01m08s Clientside shifts.
01m39s Should the definition of a MR firm be expanded?
02m22s New sources of business intelligence and inspiration (data mining, neuroscience, philosophers, art experts).
03m54s Conventional research is not sufficiently inspiring.
05m09s Researchers needs to become more specialist.
06m15s A fundamental shift in the way researchers are hired and trained.
06m46s Consumers and marketing have changed.
07m31s Redefining MR by clientside spend.
08m32s The need for innovation and entrepreneurism.
09m30s Can researchers really inspire?
10m28s The debate has started…

Notable Mentions
Co-creation.
Competition.
comScore.
Data mining.
dunnhumby.
Experian.
Forums.
Industry growth.
Innovation.
Neuroscience.
Tesco Clubcard.
User generated content.

Quotes
“We have to understand why companies like Moët Hennessy are changing their spend because they’re telling us ‘I want new sorts of information and I can get it elsewhere’.” (Tony Cowling).

“We thought the best people to help us on competitive intelligence were journalists…” (Mark Whiting).

“It’s just that it’s very very hard now when you’re an internal researcher to constantly create interest in market information data. The marketing teams are very busy. They don’t necessarily want to give up precious time within their day to come and listen to information that isn’t immediately relevant or inspiring.” (Mark Whiting).

“If something becomes less valuable and easier and cheaper then your other skills have to become more important.” (Tony Cowling).

“One of the challenges for marketers…is that we need to be there listening to consumers. We can’t just rely on a passive interviewing technique now, we need very much to be treating the consumers as partners. So, co-creating new products, co-creating new ideas, and have a much closer relationship with them.” (Mark Whiting).

“We are short of people in the analytics and interpretation area simply because it’s become more important…” (Tony Cowling).

Music Theatrimus from the PMN

Thanks to Anna Alu, ESOMAR, for her help in producing this podcast, and to Diane Bowers, CASRO President, and Jo Bowman, freelance media and marketing journalist, for their dulcet tones in the intro and outro

Series:Events Series:ESOMAR Series:WIN07
Series:Leadership

This podcast is part of the excellent and inspirational SmallBizPod series aimed at small businesses (actually, much of their content is pretty useful to businesses of any size). In this episode, smooth host Alex Bellinger covers the topic of cold calling with specialists Mike O’Hara and Greg Grimer

 STARRING 

• Mike O’Hara and Greg Grimer, Cold Calling Podcast
• Alex Bellinger, SmallBizPod (Host)

(technorati tags: market research, marketing)

Series:Skills

 Entrepreneurship: “The satisfaction of building something from nothing“
(Gian Fulgoni)

 
 THE LEADERSHIP SHOW  Not all leaders are entrepreneurs. And not all entrepreneurs make good leaders. But, my oh my, when you get leaders that ARE good entrepreneurs, you can be sure that innovation and success are close behind. So sit down and prepare to be inspired by some anecdotes and wise words from three entrepreneurial leaders of our time – Chet Zalesky, Clare Bruce and Gian Fulgoni, Gian being a serial entrepreneur. Hosted by none other than Simon Chadwick, himself a former leader at Gfk NOP and now a strategic advisor. Part of our new leadership series, look out for more episodes

Listen to other podcasts featuring Clare

 STARRING 

• Chet Zalesky, founder and President, CMI Solutions
• Clare Bruce, founder and CEO, Nunwood Consulting
• Gian Fulgoni, co-founder and Chairman, comScore Networks
• Simon Chadwick, partner, Cambiar and gravitas (Host)

Timeline [21m34s]
00m00s Intro.
01m12s What makes an entrepreneur?
02m19s Starting a business through frustration.
03m11s The satisfaction of building something from nothing.
03m24s Entrepreneurial DNA.
04m35s Are entrepreneurs driven by passion?
06m37s Self belief and battling naysayers.
07m51s “What on earth am I doing!”.
09m10s How the founder’s role changes (“[over time] the justification for me becomes less obvious”).
10m43s The initial vision.
11m46s Change as a friend of the entrepreneur.
12m22s Becoming personally involved in hiring.
13m00s Giving staff a stake in the business.
13m58s Leaving the business and passing the torch.
14m44s Retaining creativity by investing in startups.
16m39s Inspirational hereos and role models.
19m58s Is MR naturally entrepreneurial?

Notable Mentions
ACNielsen.
Atari.
Commodore.
Donald Trump.
Dotcom boom and bust.
Dr. Alfred A. Kuehn (founder, Management Science Associates).
Entreprenurism.
IRI.
John Malec (founder, IRI).
Keller Fay.
Management Science Associates.
Margaret Thatcher.
Venture capitalism.
Winston Churchill.
Yesmail.

Quotes
On what makes an entrepreneur: “Someone who can’t work in a larger organisation!” (Gian).

“My family came from a farming background.” (Gian).

“We’ve even moved on from insight to adding emotion to everthing we do. Adding pixie dust is how we describe it, adding something that will touch their hearts and reach them as a person.” (Clare).

“[A receptionist asked me how I did it]…it wasn’t that I did it, I loved what I did…You really need to follow your passion and the rest should take care of itself.” (Chet).

“I would say though that the passion is necessary if one’s an entrepreneur because you’re always coming up against people who will tell you something can’t be done…you’ve just got to have alot of passion and emotion to just keep going and drive through all of that.” (Gian).

“As you build a company it’s really important to not have your people see the doubts that maybe occasionally cross your mind as to whether something can be done or not.” (Gian).

“It makes no sense to hire professional managers during the early years of a company, it’s the last thing you want. You want people who can thrive in change and people who are creative.” (Gian).

“The challenge for me, and I’m sure for every other leader on the planet, is to create the environment that makes these awesome people stay…we can’t afford to be so stupidly arrogant these days.” (Clare).

Thanks to freelance media and marketing journalist Jo Bowman for the use of her dulcet tones for the outro

Music 
Steffen Coonan and Theatrimus from the PMN

Series:Leadership

Despite being almost 76, Dr. Richard Wirthlin has no plans to retire yet. On the occasion of his leaving the Harris Interactive board, he talks about how he started in research, his interest in politics and days in the White House as President Reagan’s strategist and pollster, how the merger with Harris Interactive came about, his legacy and future plans. This is the full version of the conversation previously released in summary form as a DRNO EarPiece

 STARRING 

• Dr. Richard Wirthlin, President Reagan’s strategist and pollster, and founder, Wirthlin Worldwide

TIMELINE [20m52s]
00m00s Intro.
01m44s Inspiration for becoming a researcher.
02m51s Pioneering tracking surveys and rational vs. emotional mapping.
04m33s Having an interest in politics.
05m37s What was it like being in the Oval Office?
06m17s There’s something special about the Oval Office.
06m55s Lessons learned from President Reagan.
09m09s How politics has changed since Reagan’s day.
09m37s Reagan’s relationship with Margaret Thatcher.
10m15s How realistic are TV dramas based on the White House?
11m18s Spurning lobbying requests.
12m15s Rationale for the merger with Harris Interactive.
14m29s Is Harris Interactive in safe hands following his departure?
15m16s The future of market research.
16m07s Research firms admired.
16m27s Changes in industry leadership style over the decades.
17m46s Future plans: new book, newspaper directorship, civic interests.
19m25s Desired legacy.
19m53s Tribute from Harris Interactive.

Notable Mentions
Deseret News.
Dr. Bruce Merrill.
Dr. George Terhanian.
Gordon Black.
Greg Novak.
Harris Interactive.
Lyn Nofziger.
Margaret Thatcher.
President Jimmy Carter.
President Ronald Reagan.
Republican National Committee (RNC).
Robert Knapp.
Tip O’Neill.
University of California in Berkeley.
University of Michigan.
“The Greatest Communicator: What Ronald Reagan Taught Me About Politics, Leadership and Life,” By Dick Wirthlin with Wyntori C. Hall J

Quotes
“Sometimes our future is determined by very small things.”

“You can disagree, but you don’t need to be disagreeable.”

Music Theatrimus from the PMN

We all know about the surging economies in India and China and how they stand to become the largest within decades. But in this conversation with the passionate and authoritative Prof. Richard Scase, we hear how this and other global issues such as climate change and energy shortages, will affect everyone in both a personal and professional capacity. It’s not a pretty picture, but then again we need leading forcasters like Richard to get us all to act before it’s too late

 STARRING 

• Prof. Richard Scase, Academic, Entrepreneur, and Author, Global Remix

Recorded live at the Euro MR Event 2006

TIMELINE [15m19s]
00m00s Intro.
00m45s The seismic shifts in the global economy.
02m37s China and India will soon become the main global spenders.
03m30s What should companies be doing?
04m47s Global demographic shifts.
05m12s China and India as centres for research and entrepreneurship.
07m31s The implications of global shifts on the person in the street.
09m33s “Energy prices will treble in the next 5-10 years”.
10m05s Are China and India responding to the challenge of climate change?
10m59s How should governments respond?
12m14s Will we solve the issue of energy shortage before oil and gas run out?
13m42s Richard’s background.

Notable Mentions
Capital Radio.
China.
Energy shortages.
Global warming.
IBM.
India.
Inflation.
Kyoto Protocol.
Microsoft.
Nelson Croom.
Novartis.
P&G.
Unilever.
USA.

Music Theatrimus from the PMN

Series:MarketingTalk
Series:EMRE06 Series:Events

 GUESTS  Clare Bruce, founder and CEO, and Luke Allen, MD, Knowledge Systems of fast-growing Nunwood

 TOPICS  Are entrepreneurs born or made? Is Nunwood’s ‘Fizz’ the Google for inside the organisation?

 THE GREAT JOB CHALLENGE #4  Spring Research is looking for you. If you’re creative, perhaps unappreciated where you are, and want to work in a small but fast-growing, award-winning agency that is getting a reputation for doing some really fun and cool stuff, pop over to their website or drop managing partner Stephen Phillips an email. Please mention ‘ResearchTalk’ and good luck!

 NOTABLE MENTIONS  ASC, Bill Gates, Fizz, Google, Mrs Pritchard (BBC), National Business Awards, Price Waterhouse, Stephen Phillips, Tom Peters

Thanks to Corrine Green, Nokia, for the independent insight into Fizz

Music Brother Love and Michael Gomez from the PMN

Series:Weekly

 GUEST  Poet, mountain climber and entrepreneur Derek Leddie, Founder and Director of innovative research consultancy The Leading Edge

 TOPICS  Climbing Mount Kilimanjaro; Will the industry really grow at 11-12%? Bridging the chasm between client needs and research delivery; Skills gap; Genesis of TLE and rationale for selling to Photon Group; EXCLUSIVE: UK office coming soon; Turning insights into assets; Managing talent with some cool benefits

 NOTABLE MENTIONS  Carlton Draught, ESOMAR, Fosters, Frank Small & Associates, Kristin Hickey, Mark Sundquist, Outsell, Photon Group, Stephen Phillips, Toby Hill

Music Brother Love from the PMN

Series:MarketingTalk
Series:Weekly

 EXCLUSIVE  Brand Strategy magazine’s Ruth Mortimer talks about some hot issues in branding such as co-creation and branded content. Ray Poynter talks tech trends. And FDS’s new co-owner and MD, Charlotte Cornish, on the extraordinary story behind her acquisition of FDS

 STARRING 

• Ruth Mortimer, Editor, Brand Strategy Magazine
• Ray Poynter, Director, Virtual Surveys, and Head, The Future Place
• Charlotte Cornish, MD, FDS and Director, Munro Global

Recorded live at ESOMAR CONGRESS 2006

Timeline [25m19s]
00m00s Intro.

1.Ruth Mortimer.
00m54s The rise of co-creation.
02m39s Are brands embracing the new web?
03m37s Editorial mix, city brands.
05m13s Sustainability and corporate social responsibility.
06m01s Fads vs. trends: branded content.
07m49s The value of research.
08m37s Inspirational research: word of mouth (Net Promoter Score).

Notable Mentions
Audi.
Branded content.
Charles Leadbeater.
City brands (e.g. Dubai, Shanghai, London).
Coca Cola.
Disney.
eBay.
Fred Reichheld (Net Promoter Score).
Google.
Harvard Business School.
MGM.
Old El Paso.
P&G.
Second Life.
Tremor Panels.
Triumph motorcycles.
Viral marketing.

2.Ray Poynter.
09m25s Intro.
10m22s Trends in online research.
10m57s The case for ’slow research’ and its applications.
12m49s The challenges using research to make reliable forecasts.
15m02s Research is fun!

Notable Mentions
Apple.
Blogging.
Burger King.
iPod.
McDonalds.
Multimedia messaging (MMS).
Pete Comley.
Quentin Ashby.
Text messaging (SMS).
Web 2.0.

3.Charlotte Cornish.
15m50s How Charlotte came to acquire FDS.
21m14s The positive state of FDS, recent wins.
22m33s Arrival of a new management style.
23m25s The switch from value-added outfit to mainstream research company.

Notable Mentions
Ace Fieldwork.
BT.
Electra Kingsway.
Experian.
The Future Foundation.
Henley Centre.
Janet Weitz.
John Samuels.
Michael Warren.
Munro Global.
Pim Cornish.
Richard Hepburn.
Venture Capital (VC).

Music Theatrimus from the PMN

Series:Events Series:ESOMAR Series:Congress06

 EXCLUSIVE  We don’t expect MR to be a dangerous pursuit. But in this podcast, we hear about the drama involved in starting a research company in the midst of the volatility in Afghanistan and Iraq. Driven by the passion to use research to bring about healthy democracy, the speakers articulate the huge risks to personal life and limb, including four deaths so far

John Kearon was so moved by these stories, as we’re sure you’ll be, that he’s campaigning for a support fund. Please help him by emailing your support

 STARRING 

• Matthew Warshaw, D3 Systems Inc.
• Rafiqullah Kakar, ACSOR-Surveys
• Zemarak Mohsini, ACSOR-Surveys
• Johnny Heald, Opinion Research Business
• Munqeth Daghir (Phd), MEC Communications
• John Kearon, Chief Juicer, BrainJuicer (Host)

Recorded live at ESOMAR CONGRESS ‘06

TIMELINE [26m26s]
00m00s Special appeal by John Kearon.

AFGHANISTAN (Matthew Warshaw, Rafiqullah Kakar, Zemarak Mohsini).
01m50s Intro.
05m28s The reality of doing research in Afghanistan (building trust).
07m20s Persuading respondents to participate.
08m21s Maintaining interviewer safety in remote areas (being accused of spying).
11m13s Research starting to make a difference.

IRAQ (Johnny Heald, Munqeth Daghir).
14m43s Intro.
15m39s The stimulus for Munqeth to start a research company in Iraq.
17m03s The first poll in Baghdad.
18m25s A culture of fear in answering surveys.
20m00s Daily life as a researcher (imprisonment, torture, beheading, kidnapping, murder).
22m10s Munqeth’s vision.
23m14s Creating an industry fund to support these efforts.

NOTABLE MENTIONS
Gallup.

Series:Events Series:ESOMAR Series:Congress06

 GUEST  Researcher, prolific author, entrepreneur, blogger and podcaster Paul Hague, co-founder and Director, B2B International

 TOPICS  Rationale for copious writing; TNS and other non pure-plays struggle in online research; pharmaceutical and medical research; report from the Marketing Week MR Forum by Tim Williams, ICG; challenges with startup #2; business benefits achieved from blogging and podcasting; new B2B Intl office in China

 NOTABLE MENTIONS  AQR, B&MR, Chrissie Hague, Ciao, Dunlop Rubber, dunnhumby, Fiona Jack, Greenfield Online, Harris Interactive, Julia Cupman, Martin Hayward, MRS, Nick Hague, Tesco Clubcard, TNS, YouGov

Music Brother Love and Little Thom from the PMN

Series:Weekly

 EXCLUSIVE  In the final ESOMAR preview podcast, John Kearon of BrainJuicer convenes a roundtable with two senior clientside researchers and three from the supply-side, to discuss ways to inject entrepreneurism into the industry and improve the innovation, creativity, relevance and vibrancy of research

 STARRING 

• Alistair Millar, Unilever
• Jem Fawcus, Firefish
• Andy Bloor, Firefish
• John Jennick, Egg.com
• Gary Schwartz, FIRM
• John Kearon, Chief Juicer, BrainJuicer (Host)

Learn more about ESOMAR Congress ‘06

THANKS
A huge thanks to John Kearon and his roundtable guests, and to Véronique Jeannin, director general of ESOMAR, and her team for their help in producing these podcasts.

QUOTES
“[companies] say that they want consumers at the heart of the business but…that’s not necessarily the case with lots of brands.” (John Jennick).

“There’s lots of agencies out there that claim to be doing research in an entrepreneurial way. But if you look a bit closer, it’s dressing up old methodologies in new clothes and trying to pass them off.” (Alistair Millar).

“I’d like to see research being used as a way to drive continuous business improvements.” (Gary Schwartz).

TIMELINE [32m10s]
00m00s Introduction to the roundtable guests.
02m58s Examples of entrepreneurial behaviour and the notion of the ‘Red Pill’.
06m33s The rationale for encouraging research to be entrepreneurial.
08m40s The plague of conservatism.
11m14s How conservatism almost derailed the Axe (Linx) Click campaign.
12m50s The value of self-belief, passionate commitment and evangelism.
14m40s Is the industry Blue or Red Pill? Does it matter?
16m52s The value of a strong clientside insight function to encourage risk-taking.
19m08s The imperative for the industry to change.
21m13s Risk-taking: the panel share their biggest mistakes.
25m55s Final thoughts and hopes for the industry.
29m48s Future ESOMAR podcasts.
30m27s A few words from Véronique Jeannin, Director General of ESOMAR.

Music Theatrimus from the PMN

Series:MarketingTalk
Series:Events Series:ESOMAR Series:Congress06

In this, the third of four preview podcasts ahead of ESOMAR Congress ‘06, one of the industry’s foremost entrepreneurs, John Kearon of BrainJuicer, speaks to one of the nation’s most accomplished serial entrepreneurs, Sahar Hashemi, co-founder of Coffee Republic and founder of new startup Skinny Candy. Sahar talks about ways to stimulate that all-important entrepreneurial spirit within all of us so as to cultivate innovative and fresh thinking

 STARRING 

• Sahar Hashemi, Coffee Republic, Skinny Candy, author of Anyone Can Do It
• John Kearon, Chief Juicer, BrainJuicer (Host)

Learn more about ESOMAR CONGRESS ‘06

Thanks
A huge thanks to Sahar Hashemi, John Kearon, and to Véronique Jeannin, director general of ESOMAR, and her team for their help in producing these podcasts.

Timeline [22m35s]
00m00s How Sahar became an entrepreneur.
03m07s The benefits of an entrepreneurial approach.
04m56s Following your passion.
05m50s The Richard Branson myth.
07m38s Intrapreneurship: entrepreneurship within a large organisation.
09m56s Don’t let market research blind you.
11m42s Intuition vs. hard data.
12m37s The importance of mistakes and perseverance.
17m07s Is serial entrepreneurship easier?
18m22s Living through the doubts.
19m13s Genesis of Skinny Candy.
20m52s Some words from Véronique Jeannin, Director General of ESOMAR.

Music Theatrimus from the PMN

Series:MarketingTalk
Series:Events Series:ESOMAR Series:Congress06
Series:Leadership