ResearchTalk

 GUEST POST  Alex Burmaster, Nielsen//NetRatings
The recent furore around the ‘death of the page view’ certainly seems to have put the publishing and ad worlds in a collective spin. The metric that has been held, dearly or not, as the most relevant gauge of the advertising opportunity online has come under threat and everyone is scrambling to make sense of what happens now?

As a measurement company it has sometimes been difficult to engage publishers, advertisers or agencies on measuring ad opportunities and user engagement online beyond the page view. However, the increasing take-up of streamed content and Web 2.0 technologies has certainly changed things in this regard.

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