ResearchTalk » Doing good http://www.researchtalk.co.uk/rt IDEAS + CONSUMER UNDERSTANDING + ENGAGEMENT Thu, 20 May 2010 15:32:25 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 2006-2007 (ResearchTalk) (ResearchTalk) posts 1440 PRICELESS INSPIRATION FOR FOLKS IN MARKETING, MARKET RESEARCH, PLANNING ADVERTISING ResearchTalk ResearchTalk No no http://www.researchtalk.co.uk/rt/wp-content/plugins/podpress/images/powered_by_podpress.jpg ResearchTalk http://www.researchtalk.co.uk/rt 144 144 Building Compassionate Brands: Lou Marinoff http://www.researchtalk.co.uk/rt/2007/10/10/building-compassionate-brands-lou-marinoff/ http://www.researchtalk.co.uk/rt/2007/10/10/building-compassionate-brands-lou-marinoff/#comments Wed, 10 Oct 2007 05:38:39 +0000 ResearchTalk http://www.researchtalk.co.uk/rt/2007/10/10/creating-compassionate-brands-lou-marinoff/ 14mins | Produced @ ESOMAR Congress ‘07 | More podcasts in this series

 STARRING 

Don’t ask us what these guys are talking about, it’s philosophy and way over our heads! Kidding aside, they chat about, among other things, using values from faiths such as Buddhism to build strong and compassionate brands with purpose, meaning, and integrity, essentially brands that can do good and be good.

Thanks to BrainJuicer for making the video possible.


Series:AdTalk Series:MarketingTalk
Series:Events Series:ESOMAR Series:Congress07

]]> http://www.researchtalk.co.uk/rt/2007/10/10/building-compassionate-brands-lou-marinoff/feed/ 0 Unleashed on Marketing: Creating Brand Meaning http://www.researchtalk.co.uk/rt/2007/09/13/unleashed-on-marketing-creating-brand-meaning/ http://www.researchtalk.co.uk/rt/2007/09/13/unleashed-on-marketing-creating-brand-meaning/#comments Thu, 13 Sep 2007 06:43:29 +0000 ResearchTalk http://www.researchtalk.co.uk/rt/2007/09/13/unleashed-on-marketing-creating-brand-meaning/ Gary BembridgePart of our occasional Best of the Podosphere (BoP) series

Gary Bembridge is VP of global strategy & marketing at Johnson & Johnson and produces this promising Unleashed on Marketing podcast series in his spare time based on over 25 years in the marketing game.

We rarely listen to podcasts that just involve one person but there’s something about the South African accent (that’s how it sounds to us!) that draws you in (sic Joe Jaffe’s Across the Sound). And in this episode, ostensibly called “What makes you different?”, Gary brings together much of the latest thinking and discussion around creating brand meaning, doing good, having big ideas etc.

Quite long at c. 40mins but it is, IMHO, worth persevering.

 STARRING 


Series:AdTalkTalk Series:MarketingTalk

]]> http://www.researchtalk.co.uk/rt/2007/09/13/unleashed-on-marketing-creating-brand-meaning/feed/ 0 40:49 Part of our occasional Best of the Podosphere (BoP) series Gary Bembridge is VP of global strategy marketing at Johnson Johnson and produces this ... Part of our occasional Best of the Podosphere (BoP) series Gary Bembridge is VP of global strategy marketing at Johnson Johnson and produces this promising Unleashed on Marketing podcast series in his spare time based on over 25 years in the marketing game. We rarely listen to podcasts that just involve one person but there's something about the South African accent (that's how it sounds to us!) that draws you in (sic Joe Jaffe's Across the Sound). And in this episode, ostensibly called "What makes you different?", Gary brings together much of the latest thinking and discussion around creating brand meaning, doing good, having big ideas etc. Quite long at c. 40mins but it is, IMHO, worth persevering. #160;STARRING#160; Gary Bembridge, Unleashed on Marketing Series:AdTalkTalk Series:MarketingTalk Branding,,Doing,good,,Innovation,,Integrity no No “Bet on Good People Doing Good Things” http://www.researchtalk.co.uk/rt/2007/08/24/bet-on-good-people-doing-good-things/ http://www.researchtalk.co.uk/rt/2007/08/24/bet-on-good-people-doing-good-things/#comments Fri, 24 Aug 2007 05:26:00 +0000 ResearchTalk http://www.researchtalk.co.uk/rt/2007/08/24/bet-on-good-people-doing-good-things/ That’s something Jeff Skoll, billionaire former president of eBay, learned early on.

He’s now spending his fortune at the movies. His company, Participant Productions, makes entertaining, issues-driven films that inspire real change — Murderball, Syriana, An Inconvenient Truth … In this TED video, he talks about the people who’ve inspired him to do good.

He makes it all sound easy, which of course it’s not. But it’s always good to see another poster child for social entrepreneurship.

]]> http://www.researchtalk.co.uk/rt/2007/08/24/bet-on-good-people-doing-good-things/feed/ 0