ResearchTalk

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In this thought-provoking chat, Dan O’Donoghue tells Olaf Willoughby why the end of advertising agencies is nigh, why planners should return to their roots as consumer champions, and why researchers shouldn’t expect guidance from ad. agencies during this time of media flux

 STARRING 

• Dan O’Donoghue, Worldwide Strategic Planning Director, Publicis, and author, “Born in 1842 – A History of Advertising”
• Olaf Willoughby, The Willoughby Partnership (Host)

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 GUEST  Semiotician Dr. Rachel Lawes, founder of Lawes Consulting

 TOPICS  Launch of branded communities within MySpace; Researching social communities; Internet key to promoting movies; Advertising blending into content; Semiotics explained; Lawes Consulting breaking into new sectors

 NOTABLE MENTIONS  Halifax Bank, HBOS, Lynx, MTV, MySpace, Snakes on a Plane, Spring Research, Stephen Phillips

Music Brother Love and Slackstring from the PMN

Series:Weekly

Our Cranky Gang turns that old British pastime of whinging into an artform. But rather than simply moaning about the ills of our industry, the gang comes up with a plan. Our very own ‘A’ team…

 BEWARE  Crankiness level is high

 STARRING 

• Ian Wright, OTX Europe
• John Kearon, BrainJuicer
• Olaf Willoughby, The Willoughby Partnership
• Tas Tasgal, POV
• Mark Whiting, Moët Hennessy (Special guest)

 HOW CREATIVE ARE YOU?  Click to find out

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 EXCLUSIVE  In the final ESOMAR preview podcast, John Kearon of BrainJuicer convenes a roundtable with two senior clientside researchers and three from the supply-side, to discuss ways to inject entrepreneurism into the industry and improve the innovation, creativity, relevance and vibrancy of research

 STARRING 

• Alistair Millar, Unilever
• Jem Fawcus, Firefish
• Andy Bloor, Firefish
• John Jennick, Egg.com
• Gary Schwartz, FIRM
• John Kearon, Chief Juicer, BrainJuicer (Host)

Learn more about ESOMAR Congress ‘06

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