BIG Conference  In this, the final podcast in the run up to the BIG Conference, Andy Dexter makes the case to Steve Wills for a pure consultancy focused completely on insight. But while he makes a persuasive case, can he convince Steve that he has thought through the many issues surrounding talent? Listen to find out

Listen to other podcasts featuring Steve

 STARRING 

• Andy Dexter, founder and Managing Partner, Truth Consulting
• Steve Wills, co-founder and MD, Customer Insight Solutions (Host)

Learn more about BIG Conference 2007

Timeline [15m28s]
00m00s Intro.
00m43s What is Truth Consulting doing that’s new?
01m37s Why couldn’t Andy do this in his previous, larger organisation?
02m45s Is MR ripe for change?
03m14s Agencies that provide true insight can’t also be data collectors.
04m01s Is the aim to compete with management consultancies.
04m47s The good and bad about being in a listed group.
05m35s Fragmentation.
07m11s Will insight consultants be able to deal with more than just research data?
08m03s Attracting and retaining quality talent.
09m37s Changes in clientside insight teams.
10m21s Where within client organisations should the ‘Insight’ function live?
11m31s Clients are frustrated with the lack of researcher enthusiasm at the end of studies.
12m19s Clients are learning to ask for something different to promote change.
12m52s Andy’s paper at BIG.
14m43s Andy’s future ambitions.

Notable Mentions
Allan Leighton.
Compaq.
Consultancy.
Customer Insight Forum.
David Smith (DVL Smith).
Dell.
GMI.
IBM.
Industry consolidation.
Insight.
Jorge Garcia Gonzalez.
Management consultancy.
Managing talent.
McKinsey.
Research Now.
RoI.
Simon Chadwick.

Quotes
“The world ‘industry’ is freighted with quite a lot of connotations…it by no means captures the whole of the market research sector”

Thanks
A huge thanks to Steve, Andy, and to Ruth McNeil for their help in producing these podcasts

Thanks to freelance media and marketing journalist Jo Bowman for the use of her dulcet tones for the intro and outro

Music Theatrimus from the PMN

Series:Events Series:BIG07
Series:Leadership

Businesses have a reluctance to use services that are free because it doesn’t fit their mindset
(Ray Poynter)

 BIG Conference  In the first of two podcasts in the run up to the BIG Conference in May 2007, Phyllis Macfarlane and Ray Poynter take a comprehensive look at how web 2.0 tools and techniques can be used to improve B2B research. They also talk about the obvious cultural and organisational issues that such changes invariably bring up

 STARRING 

• Ray Poynter, The Future Place
• Phyllis Macfarlane, Head, Gfk NOP Custom (Host)

Learn more about BIG Conference 2007

AUDIO QUALITY: We apologise in advance for the below-par audio quality and hope that the quality of the content makes up for this

Timeline [17m17s]
00m00s Intro.
00m42s Clients need to get more involved in studies.
01m37s It’s do or die for researchers – a threat, but also an opportunity.
02m45s New web 2.0 approaches.
04m13s A consumer-driven phenomenon.
04m51s Businesses are reluctant to use ‘free’ services they can’t control.
05m57s Co-creation (Boeing, Nortel, Wikis).
08m18s “It’s threatening, enabling, and changing” (using blogs and forums).
10m09s Will blogging improve access to the best respondent?
11m03s Much less anonymous research, and less sample based.
11m56s Negotiating client demands for robust software, systems and processes.
12m58s Second Life and B2B research.
14m35s CEO blogs and innovation.
15m42s Emerging markets – China.

Notable Mentions
Allen and Overy.
Authenticity.
Authority.
B2B research.
Blogs.
Boeing.
Co-creation.
Forums.
Knowledge management systems.
Microsoft.
Nortel Networks.
Reputation.
Research 2.0.
Second Life.
Skype.
Social networking.
Tagging.
Technorati.
Wikipedia.
Wikis.
Yahoo!
YouTube.

Quotes
“Someone [client] will have to be there everyday, it’s much more of a commitment, but much more enriching as well”.

Thanks
A huge thanks to Phyllis, Ray, and to Ruth McNeil for their help in producing these podcasts

Thanks to freelance media and marketing journalist Jo Bowman for the use of her dulcet tones for the intro and outro

Music Theatrimus from the PMN

Series:BIG07 Series:Events

 EXCLUSIVE  Mark Jones of Lastminute.com talks about evolving their B2B offering to allow partner brands to take advantage of their infrastructure and content relationships. Flemming Ostergaard talks about how it took LEGO’s worsening financial performance to wake them up to the importance of directly connecting with kids through ethnography. And Michael Spang talks about the challenges involved in regionalising the Kodak global corporate website to make it more relevant and useful

 STARRING 

• Mark Jones, MD, Lastminute.com
• Flemming Ostergaard, Director Global Innovation & Marketing, LEGO
• Michael Spang, Eastman Kodak

Recorded live at the Euro MR Event 2006

TIMELINE [18m05s]
00m00s Intro.

1. Mark Jones (Lastminute.com).
00m30s Evolving a B2B strategy.
02m32s Not licensing the lastminute.com brand.
02m45s Types of research conducted.
03m23s Experimentation, innovation and dynamic packaging.
03m58s Evolution of the lastminute.com brand.
04m49s Key challenges over the next year.
05m09s Segmentation.
05m45s Building a strong brand with universal appeal.
06m33s Brand evaluation metrics.
07m11s Impact of being bought by Sabre.
07m56s Personalisation initiatives: current and future.
08m26s Web 2.0 initiatives.

Notable Mentions
B2B.
B2C.
Branding.
Brent Hoberman.
Demographics.
Dynamic packaging.
Early adopters.
Iberia.
Kuoni.
Martha Lane Fox.
Prototyping.
RSS.
Sabre.
Segmentation.
Tesco.
Thomas Cook.
Travelocity.com
User generated content.
Web 2.0.

2. Flemming Ostergaard (LEGO).
08m54s Using ethnography to really understand kids.
10m30s The impact on LEGO’s product innovation.
11m29s Building on ethnography.
12m08s Any epiphanies?

Notable Mentions
Ethnography.
Mindstorm.
Privacy.

3. Michael Spang (Kodak).
13m17s Improving the kodak.com web experience.
14m44s Deciding on which regions to survey.
15m33s Regionalising a global gateway.
16m17s Importance of the website.

Notable Mentions
China.
Corporate image.
Digital photography.
Web usability.

Music Theatrimus from the PMN

Series:EMRE06 Series:Events