ResearchTalk » Advertising

Rory Sutherland: Deliciously Funny

ResearchTalk — Sat, 17 Oct 2009 20:38:24 +0000

Clean hotel? The proof’s in the pudding

ResearchTalk — Fri, 01 Aug 2008 13:15:55 +0000

If you think this is in bad taste, just wait for the bit where you say to yourself “No, she’s not seriously gonna do that!”

via AdFreak / Brief Blog

Series:AdTalk
Series:MarketingTalk

P&G’s Lafley on Charlie Rose

ResearchTalk — Fri, 25 Apr 2008 04:35:08 +0000

Interview begins @ around 25:49

Series:AdTalk
Series:MarketingTalk

Keeping New Media Advertising Honest

ResearchTalk — Mon, 10 Mar 2008 19:18:45 +0000

Our Spotlight column in the Oct ‘07 edition of ESOMAR’s Research World. Grab your copy here.

Now that new media accounts for a significant portion of advertising revenues, advertising bodies are investigating how to future-proof its self-regulatory framework.

Breaking news: as far as advertising goes, the internet’s not quite the bad boy it may appear to be.

As Richard Knubben, policy & compliance manager at EASA, the European Advertising Standards Alliance, puts it: “On the whole, internet and new media-related complaints have made up a relatively small percentage of total advertising complaints over the last couple of years, but are slowly rising.”

And according to Christopher Graham, director general of UK advertising regulator the ASA, that’s because people see traditional media including TV as ‘push’ and so uncontrollable by the recipient, whereas new media is more ‘pull’. He adds: “…people have an expectation about the internet. If they encounter some nastiness they just go away… in context, they would probably expect some advertising to be, frankly, raunchier or sexier than on TV.” A conclusion supported by a 2005 research study commissioned by the ASA.

If it ain’t broke…
But while complaint levels are relatively low, complaints do exist. And according to Knubben, half of Europe-wide complaints about advertising on the internet relate to spam and the remainder to everything else internet/new media.

Spam, by definition, is tricky for authorities to control given its pernicious nature.

But it is parts of the ‘everything else’ category that self-regulatory organisations (SROs) are looking to manage. Most complaints here, according to Graham and Knubben, relate to misleading consumers, e.g. airlines not displaying fully inclusive prices.

And where such infractions are committed in conventional forms of paid-for online advertising (banner ads., search listings, etc.), Knubben believes that eCommerce-related cases can be resolved across Europe through the UCP (unfair commercial practices) directive which is in the process of being implemented.

However, one of the issues being debated is whether or not to include corporate websites. In the UK, Graham says, “We’re in the embarrassing position that our third most complained about non-broadcast medium has 90% of complaints that are out of remit [because they relate to corporate websites]…if this continues, it will erode the relationship we have with consumers because they regard it as advertising.”

The fact that corporate websites are not regulated has offered companies a back door. For example, while being banned from airing an ad. on conventional media can impact brand reputation, the free publicity may drive traffic to the company’s website where the ad. can be shown in full, uncensored. Moreover, the reach and low cost of websites like YouTube only makes online even more attractive.

Graham believes that corporate websites being outside a regulatory framework “is a threat to effective enforcement.” But regulating corporate websites could prove controversial. As well as going against the spirit of the internet, opponents would cite freedom of speech arguments over editorial content. Graham is quick to recognise the sensitivities here: “…is it clever for advertising self regulators to say ‘no we don’t go there’ if that’s where the action is in respect of claims or material on those websites that’s clearly advertising…we don’t want to be making judgements on editorial claims in the website.”

Maintaining public trust
It’s not just online advertising’s rise in importance that has driven these deliberations. Pressure from regulators over HFSS (high fat, sugar and salt) advertising has also been a factor.

So the EASA has created a new media initiative to spearhead Europe’s advertising self-regulation efforts. The EC Directorate General for Health and Consumer Protection, DG Sanco’s director general Robert Madelin has organised an advertising roundtable with EASA, the EC and interested NGOs. And in a recent meeting, according to Graham, Madelin “challenged [the SROs] to see what they were doing about new media”.

In the case of the UK, the Advertising Association, responsible for furthering the interests of all advertising stakeholders, has created a working group including a diverse set of experts and specialists to look into future-proofing new media.

And in Spain, a successful online advertising trust mark scheme (“confianza online”) is already in use. Its success is attributed to having wide take-up because advertising regulation there is member-based. This is in contrast to a similar UK scheme (Admark) that failed due to poor uptake because advertisers had to voluntarily sign up to it within the context of an ad. self-regulatory scheme that is otherwise comprehensive.

Forrester: The Connected Agency

ResearchTalk — Mon, 18 Feb 2008 11:39:28 +0000

Forrester Research recently published an 18-page report/detailed thought-piece provocatively titled ‘The Connected Agency’, discussing the model they foresee successful advertising agencies migrating towards to overcome many of the disruptive influences and changes in consumer behaviour we’re seeing.

Needless to say we were interested in exploring these issues and challenges with one of the authors of the report. And we roped in Tony Effik, planning head at a digital agency, to better understand the ramifications not just for the advertising world but also for brand marketers, and for media, marketing and research agencies.

It’s not a pretty picture…

UPDATE: In the podcast we mention that the report’s free. Actually, it was free for a while but now they’ve started charging!

STARRING

Mary Beth Kemp, report co-author and Principal analyst, Forrester Research
Tony Effik, Head of planning, Publicis Modem. Tony also blogs about the social graph here

Timeline [36m19s]

Notable Mentions

Thanks to freelance media and marketing journalist Jo Bowman for the use of her dulcet tones for the outro

Music Theatrimus from the PMN

Series:MarketingTalk Series:AdTalk

Max Kalehoff: Advertising, Privacy, Trust

ResearchTalk — Wed, 09 Jan 2008 16:18:59 +0000

9mins

STARRING

Max Kalehoff, previously VP Marketing with Nielsen Online and now VP Marketing with Clickable. He blogs here

Max’s career to date has covered internet measurement (Media Metrix, comScore), WoM and CGM (Nielsen Buzzmetrics). He’s a well known and respected marketing blogger and is passionate about making advertising compelling and relevant (so much so that he moved to online advertising firm Clickable shortly after this conversation).

The conversation covers Max’s views on engagement, defensive branding and, increasingly an issue, the trade-off between advertising-driven business models and consumer privacy, a la Facebook’s Beacon and Google’s purchase of DoubleClick.

BTW, Max and I briefly met at Nielsen’s eery-feeling Manhattan HQ, during a recent US trip. After a relaxing sushi lunch, we headed back to the office to record the above chat and props to Max for making time even though it compromised his prepping for a major client conference.

Series:AdTalk Series:MarketingTalk

>> Conference Organisers & Sponsors: Here’s Your Podcasting RoI!

ResearchTalk — Thu, 26 Jul 2007 10:24:50 +0000

We’ve had great success working with conference organisers like ESOMAR and IIR to evangelise flagship events, success being measured by the resultant buzz/ word-of-mouth and download stats.

But wouldn’t it be cool if someone actually decided to go to a conference as a result of listening to one of the podcasts? Well, the kind Ruth McNeil, who handles marketing for the BIG Conference who we recently collaborated with, came back with just that message.

Ruth says:

…One person said that the podcasts had influenced their decision to attend (a first timer who came to the whole conference). I am pleased that so many had listened to the [pre-]conference [podcasts]!

Fantastic news.

Podcasting works because people are drawn to interesting conversations. Not conversations they feel they must listen to. Conversations that they want to listen to. That’s what makes it a perfect medium for sponsors of all kinds who want to get their compelling message across to movers and shakers.

Get in touch in case you fancy a chat (contact details as always in left sidebar).

End of advertisement

Series:Events Series:ESOMAR Series:EMRE Series:BIG Series:Wildfire

Good and Bad Big Brand Innovation

ResearchTalk — Tue, 24 Jul 2007 14:04:35 +0000

42mins | More JuiceCasts here and here

This is a video featuring the edited highlights from a roundtable discussion on how well and badly big brands innovate. Convened by BrainJuicer, it features the collective wisdom of both clients and staff. The conversation lasted almost two hours but we were commissioned to record the session and edit it down. Now, much as we tried, we couldn’t get it below c.40mins because of the amount of goodness there.

But the length gave us and Chief Juicer John Kearon pause for thought. How could we make it as accessible and watchable as possible? Well, here are a few tiny innovations that were inspired by that quandary

John invited illustrator Bob Wagner along to capture seminal moments as cartoons. Not only are these embedded in the video, John’s also created a useful eBook teaser complete with enlightening quotes
As usual you can find a list of the talking areas here, enabling you to quickly get to the parts that interest you most. This is one of the reasons we use Google video for streaming, because they allow you to go to any part of the video directly without wasteful buffering time
For those who prefer something slicker, try the chapterised version of the video

STARRING

Alexandra Wren, Global Consumer & Mkt Insights Mgr, Dove Haircare
Dr. Alex Gordon, Founder, Sign Salad
Ed Harrison, Senior Consultant, BrainJuicer
Gaye Myatt, Founder, Fresh Insights
Iain Carruthers, Author and Founder, Encounter Business
Jaroslav Cir, Consumer Market Insights director, Rexona
Jim Rimmer, MD, BrainJuicer UK
John Kearon, Chief Juicer, BrainJuicer (Host)
Linda Neville, Strategic Planner, Coca Cola
Olaf Willoughby, Founder, The Willoughby Partnership
Orlando Wood, Client Director, BrainJuicer
Bob Wagner, Illustrator/Designer, Wagner Design (Illustrator)

This is a commissioned podcast which is published according to our yumminess policy

Timeline [42m49s]
00m00s Intro.
00m19s Good vs. great advertising.
02m12s Conditions for powerful innovation.
03m06s Being unreasonable in large companies.
03m46s The tension between research and innovation.
04m15s Flaws in the stage-gate system.
05m23s Source of creative ideas.
06m11s Easier to innovate in smaller companies.
06m41s A fireman’s hose of information overload.
08m17s Paradox at the heart of innovation.
08m56s Best ideas in Unilever have come from far flung countries, not the centre.
10m59s Lack of incentive to innovate beyond cash cows.
11m20s Evangelising the brand.
14m34s Recruiting in the brand’s image.
15m10s Do challenger brands drive innovation?
16m31s Increasing pressure for faster payback from innovation.
17m52s Avoiding the marshmallow hot water bottle.
19m14s Challenger brands also challenge conventions internally.
20m01s The Dyson Airblade – another success?
22m58s The case for a series of small, incremental innovations.
25m33s Innovating the Google way.
27m10s Research agencies complicit in large company lack of innovation.
29m32s Research’s conservatism stymies innovation.
32m05s The role of politics in large company innovation.
33m32s “Concepts” versus prototyping.
35m45s Learning to love failure.
36m32s Research as an insurance policy.
36m58s Research agencies: “it’s easier to just take the money”.
39m19s Creativity loves genuine criticism.
40m31s Good internal operators know which battles to fight.

Notable Mentions
Added Value.
Apple.
Axe.
Baileys Irish cream.
Brand Genetics.
Bulmers.
Celebrations.
Coca Cola (Coke).
Comfort conditioner.
Dove.
Dyson.
Ethnography.
Fosters.
Google.
GSK.
Guy Kawasaki.
Impulse.
Innovation.
Kronenberg.
Lynx.
Magners.
Mckinsey.
Michael Holgate.
Millward Brown.
Nike.
Quality Street.
Richard Seymour.
Sahar Hashemi.
Semiotics.
Sir James Dyson.
Unilever.
What If?

Music Ryan Shupe and the RubberBand from the PMN

Series:MarketingTalk Series:AdTalk
Series:Commissioned Series:JuiceCasts

We’re Constantly Amazed…

ResearchTalk — Sat, 21 Jul 2007 02:04:11 +0000

…at the quality of creativity and execution in the expanding user-generated audio and video space. Below is an example of just how close ‘amateurs’ are getting to delivering to a professional standard – it’s almost indistinguishable from a music vid on MTV, which I guess is half the point.

It’s a bunch of geeks from podcast network PodTech, Irina from GETV, some folks from Rev3 (Kevin Rose’s burgeoning podcasting outfit), and Facebook and others.

It’s also an example of this co-creation lark in which the group is sufficiently motivated to express its love for the new iPhone through song and dance. Pity Nokia fans aren’t as animated about the new N95 which while getting rave reviews, is clearly not emotionally inspiring enough to get them to shake their collective booty!

Series:MarketingTalk Series:AdTalk

Iain Tait: Why Digital Beats Advertising

ResearchTalk — Sat, 14 Jul 2007 11:24:59 +0000

Poke digital agency co-founder Iain Tait pokes fun at traditional advertising thinking by listing ten ways in which digital paradigms reign supreme. Funny presentation where the subtext is really about the divide between spectators who prefer to watch from the sidelines, and do-ers who like to try new things, experiment, fail and try again.

26mins | Via PSFK Conference London ‘07

Click To Play

Series:MarketingTalk Series:AdTalk

Advertising: The Age of Transparency, Collaboration, Stories

ResearchTalk — Sun, 24 Jun 2007 18:18:02 +0000

Panel discussion:

Johnny Vulkan, Anomaly NYC
Tom Savigar, The Future Laboratory
Reuben Steiger, Millions of Us
Cameron Saunders, Channel 4
Miguel Fluxa Orti, Camper
Jon Kamen, @radical.media
Mark Tutssel, Leo Burnett
Paul Kemp-Robertson, Contagious magazine (host)

19mins | Recorded @ Wildfire ‘07 | More podcasts in this series

Coverage

Transparency, authenticity, confidence, trust
Losing control of the ‘conversation’
Taking risks, experimentation
Delivering rewarding stories, ideas, advertising
Getting teens used to paying for music, new business models
The age of collaboration
Old media, new media: it’s just media

Notable mentions
Apple.
BA (British Airways).
Bill Bernbach.
David Ogilvy.
Dell.
Guinness.
Honda.
Leo Burnett.
John West.
Playstation.
U2.
Virgin.

Series:MarketingTalk Series:AdTalk
Series:Events Series:Wildfire07

Three Guys Having a Chat

ResearchTalk — Sat, 09 Jun 2007 19:27:24 +0000

Dave Cobban, Planning Director at Wieden + Kennedy, John Kearon, Chief Juicer at BrainJuicer, and Paul Birkett, Global Director at PepsiCo reflect on advertising, brands, sustainability, innovation, passion, and, well, lunch, during a break at the ESOMAR Consumer Insights conference in Milan

16mins | Recorded @ ESOMAR Consumer Insights ‘07 | More podcasts in this series

Notable mentions
Innocent drinks.
P J Smoothies.
Corporate social responsibility (CSR).

Series:MarketingTalk Series:AdTalk
Series:Events Series:ESOMAR

Channel 4 & The Great Global Warming Swindle

ResearchTalk — Tue, 05 Jun 2007 09:04:36 +0000

Cameron Saunders, Head of Marketing (digital) at Channel 4 TV, and Mark Tutssel, Chief Creative Officer at Leo Burnett Worldwide, chat about…

The controversial Channel 4 documentary The Great Global Warming Swindle
Earth Hour
The John West salmon viral ad.
How 4oD is performing (4oD is Channel 4’s online on-demand service)
Whether UK brands are as experimental as US brands

8mins | Recorded @ Wildfire ‘07 | More podcasts in this series

Notable mentions
Notable mentions
—————-
General Motors.
George Monbiot.
GM.
John West.
Oprah.
Pontiac.
Second Life.
‘Skins’.
Social activism.
WWF.

Series:MarketingTalk Series:AdTalk
Series:Events Series:Wildfire07

The AOL Guys

ResearchTalk — Sun, 03 Jun 2007 12:20:49 +0000

Jeff Kaplan and David Shackley, both from AOL’s central marketing team, chat about…

The online-only Mark Burnett-produced show Gold Rush
Consumer-generated content
Performance of AOL properties
Evolution of video search service Truveo

6mins | Recorded @ Wildfire ‘07 | More podcasts in this series

Notable mentions
Best Buy.
Coca Cola.
Doritos.
Dove.
Engagdget.
Gold Rush.
Manchester United.
Mapquest.
Mark Burnett Productions.
Matt Dickinson.
NFL.
Spinner.
T-Mobile.
Truveo.
Weblogs Inc.
Ze Frank.

Series:MarketingTalk Series:AdTalk
Series:Events Series:Wildfire07

Rishad Tobaccowala: The Future is Now

ResearchTalk — Fri, 01 Jun 2007 13:53:20 +0000

Rishad Tobaccowala, CEO Denuo and Chief Innovation Officer, Publicis, chats about…

The business importance of authenticity
Why PR agency Edelman’s reputation suffered in the Wal Mart undisclosed blogger fiasco
Three big media trends he’s seeing including the shift to on-demand, the participatory culture, and the shift from segmentation to reaggregation
Why he’s ’short’ on Google’s ability to monetize YouTube and ‘long’ on Yahoo’s future

8mins | Recorded @ Wildfire ‘07 | More podcasts in this series

Notable mentions
AOL.
Apple.
Authenticity.
Bebo.
Denuo.
Edelman.
Google.
iPhone.
iPod.
MSN.
MySpace.
Publicis.
Richard Edelman.
Wal Mart.
Web 2.0.
Yahoo.
YouTube.

Series:MarketingTalk Series:AdTalk
Series:Events Series:Wildfire07

Advertising: The Consumer wants a Divorce

ResearchTalk — Fri, 18 May 2007 08:06:36 +0000

Series:MarketingTalk Series:AdTalk

The Future of TV

ResearchTalk — Fri, 04 May 2007 19:40:01 +0000

Mark Earls: The ‘We’ is Mightier than the ‘I’

ResearchTalk — Tue, 13 Feb 2007 11:06:39 +0000

The assumption is that by-and-large, individuals make decisions on their own. My Herd point-of-view is that people influence each other, often without realising it

Mark Earls’ latest contribution to life, the universe and everything is gaining traction. His new book rethinks how people make decisions and discovers as a result that much of current research practice is fundamentally flawed in its assumptions and interpretation of consumer behaviour. Quite fitting for this self-styled ‘Contrarian’. The book provides psychology underpinning for many recent phenomena such as social networking, engagement, conversations, ethnography, blogging and predictive markets by showing how we act as groups and not individually. Part of our monthly column for ESOMAR’s Research World magazine

STARRING

Mark Earls, author, Herd: How to Change Mass Behaviour by Harnessing Our True Nature, Head Honcho, Herd Consulting

TIMELINE [17m19s]
00m00s Intro.
00m42s Why current research practices are wrong.
02m09s The industry is improving, but not enough.
03m21s The value of ethnography and predictive markets techniques.
03m57s ‘Herd’ questions the assumptions made in traditional research.
04m31s Improving opinion polling predictability.
05m10s Does ‘Herd’ have implications for all types of research?
05m29s Do social networking tools play a role in ‘Herd’?
06m48s The benefits of meme trackers.
07m10s Would ‘Herd’ have predicted the eventual success of SMS?
08m09s P&G Tremor panels.
08m58s Persuading others to adopt ‘Herd’ thinking.
09m35s Is Tesco a ‘Herd’ brand?
10m28s Co-creation, software beta testing and the open source movement.
11m34s Consumers co-creating ads.
12m10s Other brands that follow the ‘Herd’ philosophy.
13m03s Progressive research agencies.
14m17s Summarising the ‘model’.
15m25s Inspiration for writing the book.

Notable Mentions
Acacia Avenue.
American positivism.
Andrew Ehrenberg (Prof).
Blogs.
Bob Worcester (Sir).
BrainJuicer.
Co-creation.
David Goetz.
Digg.com.
Dodge.
Dove.
dunnhumby.
Ethnography.
Fiona Blades.
Gerald (Jerry) Zaltman: “How Customers Think: Essential Insights into the Mind of the Market”.
Hall and Partners.
Harvard Business School.
Influence maps.
James Surowiecki.
Jeff Goldblum.
John Kearon.
MESH Planning.
Mike Hall.
MRS.
MySpace.
NHS.
Ogilvy & Mather (O&M).
OLR (Opinion Leader Research).
Open source.
P&G Tremor panels.
Predictive markets.
Social networking.
Spring Research.
Stephen Phillips.
TechMeme.com.
Tesco.
The Big Chill.
Tom Daly.
Unilever.
Wardle Mclean.
Wendy Gordon.
Wikis.
YouTube.

Quotes
“Post rationalisation is more important than sex.” (Jeff Goldblum).

“Individuals are really poor witnesses to the richness of their own lives.”

“We (MR practitioners) are still very bad at predicting.”

“I know that when an idea is interesting it creates energy … whereas most of our methodologies don’t look at that as an indicator.”

“The future may be much more two-way.” (in reference to P&G Tremor panels).

“This is perhaps one of the hardest things for business and market research to understand, consumers frankly tolerate us.”

“It’s never been harder to do marketing … we are at an inflexion point.”

Music Theatrimus from the PMN

Series:MarketingTalk Series:AdTalk

Media & Advertising Special

ResearchTalk — Fri, 15 Dec 2006 15:39:03 +0000

“We started talking to people about their [media] information gaps … and they said you must be joking, we’re overloaded with information!”
(Paul Flatters)

EXCLUSIVE A special in which four specialists cover some hot topics in media and advertising. Nick Mawditt tells us how business cable channel CNBC Europe is successfully adjusting to the new media landscape with the aim of becoming “media neutral”. Philip Preston and Paul Flatters see a bright future for local newspapers despite dangerous declines in national newspaper circulation. And Sarah Pearson reveals an ethnographic study that pours cold water on the notion that PVR (personal video recorder) users skip advertising – say what?

STARRING

Nick Mawditt, Director of Research, CNBC Europe
Philip Preston, Director of Marketing, Archant Norfolk
Paul Flatters, Chief Executive, Future Foundation
Sarah Pearson, ACB

Recorded live at the Euro MR Event 2006

TIMELINE [22m16s]
00m00s Intro.

1. Nick Mawditt (CNBC Europe).
00m54s The value of engagement to media firms.
01m54s CNBC’s key competitors.
02m09s Encouraging audience participation.
03m09s Key performance metrics.
03m44s The growth of branded content.
06m41s Lessons learnt from new media (blogs, podcasts).
07m22s Future challenges: media neutral integrity; becoming truly global.
09m09s How important is breaking news?
10m10s Offering exclusive content online.

Notable Mentions
9/11.
BBC.
Blogging.
Bloomberg.
CNN.
Customer satisfaction.
EMS Survey.
FT.
FT.com.
Geoff Cutmore.
Hewlett Packard.
HSBC.
IBM.
Media fragmentation.
Podcasting.
Shell.
Squawk Box.
Transparency.
Worldwide Exchange.

2. Philip Preston (Archant Norfolk), Paul Flatters (Future Foundation).
10m55s Identifying changes in media comsumption.
12m37s The changing role of newspapers over the next ten years.
14m30s Gannett’s crowdsourcing consumer-generated content initiative.
15m05s The shift to free newspapers.

Notable Mentions
BBC.
CGM.
Craigslist.
Manchester Evening News.
Metro.
Norwich.
Podcasts.

3. Sarah Pearson (ACB).
16m22s Do PVR users skip through TV advertising?
18m30s Study sponsors and their degree of independence.
19m29s Isn’t ad-skipping inevitable?

Notable Mentions
Advertising.
Channel 4.
Ethnography.
Five (TV).
Initiative Media.
ITV.
Ofcom.
On demand TV.
Prof. Patrick Barwise.
Time shifting.
TiVo.

Music Theatrimus from the PMN

Series:MarketingTalk Series:AdTalk
Series:EMRE06 Series:Events

ESOMAR: Mortimer, Poynter, Cornish

ResearchTalk — Mon, 16 Oct 2006 11:46:15 +0000

“We’ve had two years of change [in MR], my guess is we’ve got another 25 to come…” (Ray Poynter)

EXCLUSIVE Brand Strategy magazine’s Ruth Mortimer talks about some hot issues in branding such as co-creation and branded content. Ray Poynter talks tech trends. And FDS’s new co-owner and MD, Charlotte Cornish, on the extraordinary story behind her acquisition of FDS

STARRING

Ruth Mortimer, Editor, Brand Strategy Magazine
Ray Poynter, Director, Virtual Surveys, and Head, The Future Place
Charlotte Cornish, MD, FDS and Director, Munro Global

Recorded live at ESOMAR CONGRESS 2006

Timeline [25m19s]
00m00s Intro.

1.Ruth Mortimer.
00m54s The rise of co-creation.
02m39s Are brands embracing the new web?
03m37s Editorial mix, city brands.
05m13s Sustainability and corporate social responsibility.
06m01s Fads vs. trends: branded content.
07m49s The value of research.
08m37s Inspirational research: word of mouth (Net Promoter Score).

Notable Mentions
Audi.
Branded content.
Charles Leadbeater.
City brands (e.g. Dubai, Shanghai, London).
Coca Cola.
Disney.
eBay.
Fred Reichheld (Net Promoter Score).
Google.
Harvard Business School.
MGM.
Old El Paso.
P&G.
Second Life.
Tremor Panels.
Triumph motorcycles.
Viral marketing.

2.Ray Poynter.
09m25s Intro.
10m22s Trends in online research.
10m57s The case for ’slow research’ and its applications.
12m49s The challenges using research to make reliable forecasts.
15m02s Research is fun!

Notable Mentions
Apple.
Blogging.
Burger King.
iPod.
McDonalds.
Multimedia messaging (MMS).
Pete Comley.
Quentin Ashby.
Text messaging (SMS).
Web 2.0.

3.Charlotte Cornish.
15m50s How Charlotte came to acquire FDS.
21m14s The positive state of FDS, recent wins.
22m33s Arrival of a new management style.
23m25s The switch from value-added outfit to mainstream research company.

Notable Mentions
Ace Fieldwork.
BT.
Electra Kingsway.
Experian.
The Future Foundation.
Henley Centre.
Janet Weitz.
John Samuels.
Michael Warren.
Munro Global.
Pim Cornish.
Richard Hepburn.
Venture Capital (VC).

Music Theatrimus from the PMN

Series:Events Series:ESOMAR Series:Congress06