GUEST  Semiotician Dr. Rachel Lawes, founder of Lawes Consulting

 TOPICS  Launch of branded communities within MySpace; Researching social communities; Internet key to promoting movies; Advertising blending into content; Semiotics explained; Lawes Consulting breaking into new sectors

 NOTABLE MENTIONS  Halifax Bank, HBOS, Lynx, MTV, MySpace, Snakes on a Plane, Spring Research, Stephen Phillips

Music Brother Love and Slackstring from the PMN

Series:Weekly

 GUEST  Stephen Phillips, founder and Managing Partner, Spring Research

 TOPICS  Research via mobiles; the social media/networking revolution; audio comments from Ruth McNeil (Response Consulting) and Darren Noyce (SKOPOS); making multimedia presentations the norm; effective business development; overcoming recruitment challenges

 NOTABLE MENTIONS  AMI Group, Amnesty International, Bebo, Buzzmetrics, ESOMAR Congress, Jeremy Bullmore, Moët Hennessy, MRS Conference, MySpace, Paris Hilton, Synovate, ToLuna, Tuned In, Unilever, WOMMA, Xbox, YouTube

Music 2006 Pl@stic Soul and The Clintons from the PMN

Series:Weekly

 Sponsored by 
Want to know what Ethnography is, when best to use it, how much projects typically cost and how long they take, and how to overcome some of the inherent challenges?

Guest  Siamack Salari, CEO and Founder, EverydayLives
Guest host  John Griffiths, Planning Above and Beyond

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TV advertising is gradually becoming sidelined by marketers as doubts grow over it’s effectiveness. In this podcast, we hear from a broadcaster who’s using innovative research to improve its effectiveness

 STARRING 

• Agostino Di Falco, Head of Insight, Viacom Brand Solutions

(more…)