Archive for the ‘Neuroscience’ Category
MTV, Advertising, and Neuroscience
May 1, 2006 Author: ResearchTalk | Filed under: Advertising, Media, Mobile, Neuroscience, Telecoms
TV advertising is gradually becoming sidelined by marketers as doubts grow over it’s effectiveness. In this podcast, we hear from a broadcaster who’s using innovative research to improve its effectiveness
STARRING
- Agostino Di Falco, Head of Insight, Viacom Brand Solutions
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