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Archive for the ‘Ethnography’ Category

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Weekly Show 9: Semiotics Live

Oct 3, 2006 Author: ResearchTalk | Filed under: Advertising, Branding, Creativity, Ethnography, Semiotics, Social media, Weekly Show

Dr Rachel Lawes, Lawes Consulting

GUEST Semiotician Dr. Rachel Lawes, founder of Lawes Consulting

TOPICS Launch of branded communities within MySpace; Researching social communities; Internet key to promoting movies; Advertising blending into content; Semiotics explained; Lawes Consulting breaking into new sectors

NOTABLE MENTIONS Halifax Bank, HBOS, Lynx, MTV, MySpace, Snakes on a Plane, Spring Research, Stephen Phillips

Music Brother Love and Slackstring from the PMN

Series:Weekly

Standard Podcast [22:46m]: Play Now | Play in Popup | Download

Ask-the-Experts: Ethnography 101

Jun 11, 2006 Author: ResearchTalk | Filed under: Ethnography

Sponsored by
Want to know what Ethnography is, when best to use it, how much projects typically cost and how long they take, and how to overcome some of the inherent challenges?

Guest Siamack Salari, CEO and Founder, EverydayLives
Guest host John Griffiths, Planning Above and Beyond

Standard Podcast [27:19m]: Play Now | Play in Popup | Download

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