Who’d have believed you could devote two whole days of an event to talk about ‘insight‘? Well, fresh from some of the sessions, our little group convenes for a 12 min roundtable to nail what insights are, how they can be recognised, and what’s needed to raise the bar on insights delivery across the whole sector
STARRING
- Johannes Hartmann, VP Consumer & Market Insights, Unilever Foods
- Peter Laybourne, Chairman, Fathom International
- Sue Frost, Director, Big Green Door
Recorded @ ESOMAR Consumer Insights ‘07
ESOMAR was kind enough to reimburse travel and accommodation expenses
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WIN ‘07 Recorded during a world leader meeting, our panel discusses ways to shift MR from a profession that uses closed, carefully controlled methods of data collection to one that cedes control and spends more time listening to people as they air views naturally, and so become more attuned to the new world of consumer self-expression and empowerment
STARRING
Recorded at the ESOMAR WIN ‘07 event
ESOMAR was kind enough to reimburse travel and accommodation expenses
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GUEST Stephen Phillips, founder and Managing Partner, Spring Research
TOPICS Research via mobiles; the social media/networking revolution; audio comments from Ruth McNeil (Response Consulting) and Darren Noyce (SKOPOS); making multimedia presentations the norm; effective business development; overcoming recruitment challenges
NOTABLE MENTIONS AMI Group, Amnesty International, Bebo, Buzzmetrics, ESOMAR Congress, Jeremy Bullmore, Moët Hennessy, MRS Conference, MySpace, Paris Hilton, Synovate, ToLuna, Tuned In, Unilever, WOMMA, Xbox, YouTube
Music 2006 Pl@stic Soul and The Clintons from the PMN
Series:Weekly
Standard Podcast [24:56m]:
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