Archive for the ‘Telecoms’ Category

The State of Mobile Advertising

May 4, 2006 Author: ResearchTalk | Filed under: Advertising, Media, Mobile, Telecoms

“I think we’ll see over the year the testing of all-you-can-eat data packages [from the mobile operators]…so that I’m not going to get surprised by a big data bill.” (Simon Andrews)

Simon Andrews, Big Picture Advertising Nick Wiggin, Mobile Marketing Association What’s the state of mobile advertising? And will 2006 prove to be a tipping point as the major players invest more heavily in experimentation and infrastructure?

STARRING

Nick Wiggin, Chairman, Mobile Marketing Association UK
Simon Andrews, co-founder and joint-head, Big Picture Ad. agency

(more…)

Standard Podcast [30:41m]: Play Now | Play in Popup | Download

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MTV, Advertising, and Neuroscience

May 1, 2006 Author: ResearchTalk | Filed under: Advertising, Media, Mobile, Neuroscience, Telecoms

TV advertising is gradually becoming sidelined by marketers as doubts grow over it’s effectiveness. In this podcast, we hear from a broadcaster who’s using innovative research to improve its effectiveness

STARRING

Agostino Di Falco, Head of Insight, Viacom Brand Solutions

(more…)

Standard Podcast [19:18m]: Play Now | Play in Popup | Download

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