May 4, 2006 1
The State of Mobile Advertising
“I think we’ll see over the year the testing of all-you-can-eat data packages [from the mobile operators]…so that I’m not going to get surprised by a big data bill.†(Simon Andrews)
What’s the state of mobile advertising? And will 2006 prove to be a tipping point as the major players invest more heavily in experimentation and infrastructure?
STARRING
- Nick Wiggin, Chairman, Mobile Marketing Association UK
- Simon Andrews, co-founder and joint-head, Big Picture Ad. agency
TV advertising is gradually becoming sidelined by marketers as doubts grow over it’s effectiveness. In this podcast, we hear from a broadcaster who’s using innovative research to improve its effectiveness
Podcasts
