PODCASTS AND MORE TO INSPIRE FOLKS IN MARKETING, MARKET RESEARCH, PLANNING & ADVERTISING

Archive for the ‘Mobile’ Category


The Future of Online

Dec 12, 2006 Author: ResearchTalk | Filed under: Future of research, Mobile, Online, Research 2.0
Online gang

 Sponsored by BrainJuicer

This high level panel representing some particularly successful players in the lucrative online research space discuss the next phase of the industry’s development. They talk about innovation, Research 2.0, mobile research, and shifts in industry leadership

 STARRING 

This JuiceCast has been produced by ResearchTalk for BrainJuicer. BrainJuicer’s Chief Juicer, John Kearon, has kindly allowed us to host the podcast as a service to the community, to stimulate debate and innovation

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 Standard Podcast [19:15m]: Play Now | Play in Popup | Download

Weekly Show 6: Spring Research

Aug 27, 2006 Author: ResearchTalk | Filed under: Biz development, Mobile, Social media, Techniques, Weekly Show

Stephen Phillips, Spring Research

 GUEST  Stephen Phillips, founder and Managing Partner, Spring Research

 TOPICS  Research via mobiles; the social media/networking revolution; audio comments from Ruth McNeil (Response Consulting) and Darren Noyce (SKOPOS); making multimedia presentations the norm; effective business development; overcoming recruitment challenges

 NOTABLE MENTIONS  AMI Group, Amnesty International, Bebo, Buzzmetrics, ESOMAR Congress, Jeremy Bullmore, Moët Hennessy, MRS Conference, MySpace, Paris Hilton, Synovate, ToLuna, Tuned In, Unilever, WOMMA, Xbox, YouTube

Music 2006 Pl@stic Soul and The Clintons from the PMN

Series:Weekly

 
 Standard Podcast [24:56m]: Play Now | Play in Popup | Download

ESOMAR 1: Improving Forecasting Accuracy

Jul 24, 2006 Author: ResearchTalk | Filed under: ESOMAR Congress, Financial, Forecasting, Mobile, NPD
ESOMAR Congress '06

Mark Whiting, Moët Hennessy EXCLUSIVE  As official podcaster to the upcoming ESOMAR conference, we’ve secured some exclusive and meaty previews. Kindly hosted by Mark Whiting, Director of Marketing Intelligence Services, Moët Hennessy, and Program Committee Chairman, this is the first of four previews and focuses on improving foresight accuracy

 STARRING 

Learn more about ESOMAR CONGRESS ‘06

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 Standard Podcast [36:42m]: Play Now | Play in Popup | Download

The State of Mobile Advertising

May 4, 2006 Author: ResearchTalk | Filed under: Advertising, Media, Mobile, Telecoms
“I think we’ll see over the year the testing of all-you-can-eat data packages [from the mobile operators]…so that I’m not going to get surprised by a big data bill.” (Simon Andrews)

Simon Andrews, Big Picture AdvertisingNick Wiggin, Mobile Marketing AssociationWhat’s the state of mobile advertising? And will 2006 prove to be a tipping point as the major players invest more heavily in experimentation and infrastructure?

 STARRING 

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 Standard Podcast [30:41m]: Play Now | Play in Popup | Download

MTV, Advertising, and Neuroscience

May 1, 2006 Author: ResearchTalk | Filed under: Advertising, Media, Mobile, Neuroscience, Telecoms

MTV logoTV advertising is gradually becoming sidelined by marketers as doubts grow over it’s effectiveness. In this podcast, we hear from a broadcaster who’s using innovative research to improve its effectiveness

 STARRING 

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 Standard Podcast [19:18m]: Play Now | Play in Popup | Download

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