PODCASTS AND MORE TO INSPIRE FOLKS IN MARKETING, MARKET RESEARCH, PLANNING & ADVERTISING

Archive for the ‘Tech’ Category


The Future of Online

Dec 12, 2006 Author: ResearchTalk | Filed under: Future of research, Mobile, Online, Research 2.0
Online gang

 Sponsored by BrainJuicer

This high level panel representing some particularly successful players in the lucrative online research space discuss the next phase of the industry’s development. They talk about innovation, Research 2.0, mobile research, and shifts in industry leadership

 STARRING 

This JuiceCast has been produced by ResearchTalk for BrainJuicer. BrainJuicer’s Chief Juicer, John Kearon, has kindly allowed us to host the podcast as a service to the community, to stimulate debate and innovation

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 Standard Podcast [19:15m]: Play Now | Play in Popup | Download

Weekly Show 13: Entrepreneurism & Fizz

Nov 7, 2006 Author: ResearchTalk | Filed under: Entrepreneurism, Management, Tech
“Don’t be afraid to fall down”

Clare Bruce, Nunwood

 GUESTS  Clare Bruce, founder and CEO, and Luke Allen, MD, Knowledge Systems of fast-growing Nunwood

 TOPICS  Are entrepreneurs born or made? Is Nunwood’s ‘Fizz’ the Google for inside the organisation?

Spring Research needs U THE GREAT JOB CHALLENGE #4  Spring Research is looking for you. If you’re creative, perhaps unappreciated where you are, and want to work in a small but fast-growing, award-winning agency that is getting a reputation for doing some really fun and cool stuff, pop over to their website or drop managing partner Stephen Phillips an email. Please mention ‘ResearchTalk’ and good luck!

 NOTABLE MENTIONS  ASC, Bill Gates, Fizz, Google, Mrs Pritchard (BBC), National Business Awards, Price Waterhouse, Stephen Phillips, Tom Peters

Thanks to Corrine Green, Nokia, for the independent insight into Fizz

Music Brother Love and Michael Gomez from the PMN

Series:Weekly

 
 Standard Podcast [24:27m]: Play Now | Play in Popup | Download
“We’ve had two years of change [in MR], my guess is we’ve got another 25 to come…” (Ray Poynter)
 Click to visit the ESOMAR Congress website

 EXCLUSIVE  Brand Strategy magazine’s Ruth Mortimer talks about some hot issues in branding such as co-creation and branded content. Ray Poynter talks tech trends. And FDS’s new co-owner and MD, Charlotte Cornish, on the extraordinary story behind her acquisition of FDS

 STARRING 

Recorded live at ESOMAR CONGRESS 2006

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 Standard Podcast [25:19m]: Play Now | Play in Popup | Download

Pete Comley, Virtual Surveys

 GUEST  Online research pioneer Pete Comley, Chairman of Virtual Surveys

 TOPICS  YouGov quadruples profits; BrandIndex tracker & word of mouth; Web 2.0. VS: Staying independent; Accidental genesis of VS and early challenges; Research 2.0; Blogging; Future challenges

 NOTABLE MENTIONS  Al Gore, BSkyB, Current TV, Ed Keller, Eric Berne, ESOMAR, The Future Place, Google, Greenfield Online, Harris Interactive, Henley Centre, Keller Fay, MySpace, Quentin Ashby, Ray Poynter, RI, Stephen Phillips, Trish Comley, YouGov, YouTube

Music Brother Love and Matthew Ebel from the PMN

Series:Weekly

 
 Standard Podcast [25:27m]: Play Now | Play in Popup | Download

Weekly Show 6: Spring Research

Aug 27, 2006 Author: ResearchTalk | Filed under: Biz development, Mobile, Recruitment, Social media, Techniques

Stephen Phillips, Spring Research

 GUEST  Stephen Phillips, founder and Managing Partner, Spring Research

 TOPICS  Research via mobiles; the social media/networking revolution; audio comments from Ruth McNeil (Response Consulting) and Darren Noyce (SKOPOS); making multimedia presentations the norm; effective business development; overcoming recruitment challenges

 NOTABLE MENTIONS  AMI Group, Amnesty International, Bebo, Buzzmetrics, ESOMAR Congress, Jeremy Bullmore, Moët Hennessy, MRS Conference, MySpace, Paris Hilton, Synovate, ToLuna, Tuned In, Unilever, WOMMA, Xbox, YouTube

Music 2006 Pl@stic Soul and The Clintons from the PMN

Series:Weekly

 
 Standard Podcast [24:56m]: Play Now | Play in Popup | Download

ESOMAR 1: Improving Forecasting Accuracy

Jul 24, 2006 Author: ResearchTalk | Filed under: Conference, Financial, Forecasting, Mobile, NPD
ESOMAR Congress '06

Mark Whiting, Moët Hennessy EXCLUSIVE  As official podcaster to the upcoming ESOMAR conference, we’ve secured some exclusive and meaty previews. Kindly hosted by Mark Whiting, Director of Marketing Intelligence Services, Moët Hennessy, and Program Committee Chairman, this is the first of four previews and focuses on improving foresight accuracy

 STARRING 

Learn more about ESOMAR CONGRESS ‘06

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 Standard Podcast [36:42m]: Play Now | Play in Popup | Download

The State of Mobile Advertising

May 4, 2006 Author: ResearchTalk | Filed under: Advertising, Media, Mobile, Telecoms
“I think we’ll see over the year the testing of all-you-can-eat data packages [from the mobile operators]…so that I’m not going to get surprised by a big data bill.” (Simon Andrews)

Simon Andrews, Big Picture AdvertisingNick Wiggin, Mobile Marketing AssociationWhat’s the state of mobile advertising? And will 2006 prove to be a tipping point as the major players invest more heavily in experimentation and infrastructure?

 STARRING 

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 Standard Podcast [30:41m]: Play Now | Play in Popup | Download

MTV, Advertising, and Neuroscience

May 1, 2006 Author: ResearchTalk | Filed under: Advertising, Media, Mobile, Neuroscience, Telecoms

MTV logoTV advertising is gradually becoming sidelined by marketers as doubts grow over it’s effectiveness. In this podcast, we hear from a broadcaster who’s using innovative research to improve its effectiveness

 STARRING 

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 Standard Podcast [19:18m]: Play Now | Play in Popup | Download

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