The biggest challenge is not the technology, but in changing peoples’ habits. (Julia Hailes)

Former BT futurologist Ian Pearson recently joined a futures consultancy with a bang when he put out the provocative report Achieving CO2 reductions in the UK by using technology instead of muddled thinking.

The report suggests, among other things, that the rush to save the world from dwindling energy reserves, global warming etc. is forcing policy makers and other stakeholders to make poor decisions.

Sustainability consultant and author Julia Hailes MBE kindly agreed to put Ian on the spot in this quickfire conversation to discuss Ian’s analysis. As expected, the two don’t agree on much, but there is some common ground.

 STARRING 

• Ian Pearson, Futurizon, personal website and blog
• Julia Hailes MBE, Sustainability consultant, and author, The New Green Consumer Guide

Listen to other podcasts featuring Ian and Julia.

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Building on their open and friendly approach, smoothie brand Innocent has just published its first annual report. It’s not a legal or regulatory requirement, it’s done purely to engage more with its passionate users and other interested folks.

It’s a fun and informative read. Plus it balances a discussion of their successes in 2007 by giving equal prominence to, well, ‘things they learned from’ (including being called out by BBC’s Watchdog for their exploding packaging, and that polarising deal with McDonald’s).

It’s embedded below but if you want to read it and don’t have bionic eyes then you can download your very own copy here.

Coinciding with its publication, Innocent also ran the first AGM…

‘…a day when we open the doors of Fruit Towers, ask our drinkers to come and hear what we’ve been up to and let them tell us face to face what we could be doing better.”

Here’s one of the videos from the event - we can’t imagine too many AGMs being this much fun

Series:AdTalk
Series:MarketingTalk

 BRAND CAST  There’s sooooooo much talk and excitement over ethical brands and branding these days. In fact, fewer and fewer conversations seem to be able to avoid the issue

And as Dave Cobban mentioned in an earlier podcast, the FTSE 4 Good Index seems to be outpacing its mainstream counterpart, suggesting that ethically-driven brands and enterprises are actually very good business

In this, the first of a series of BrandCasts produced for GfK NOP, Chris Davis hosts an engaging discussion on the issues involved in creating and sustaining ethical brands. He’s joined by sustainability consultant and best-selling author Julia Hailes MBE, and Zoe Morgan from the Co-op, 2007 winner of the most ethical UK brand gong

This podcast was commissioned and content driven by GfK NOP. We have featured it because of its value and the fact that ResearchTalk had editorial control over the editing

Listen to other podcasts featuring Julia Hailes

 STARRING 

• Chris Davis, MD Brand Strategy, GfK NOP
• Julia Hailes MBE, Sustainability consultant and author, The New Green Consumer Guide
• Zoe Morgan, Director of Marketing, Co-Op Group

This is a commissioned podcast which is published according to our yumminess policy

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Dave Cobban, Planning Director at Wieden + Kennedy, John Kearon, Chief Juicer at BrainJuicer, and Paul Birkett, Global Director at PepsiCo reflect on advertising, brands, sustainability, innovation, passion, and, well, lunch, during a break at the ESOMAR Consumer Insights conference in Milan

16mins | Recorded @ ESOMAR Consumer Insights ‘07 | More podcasts in this series

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 EXCLUSIVE  We all know about the surging economies in India and China and how they stand to become the largest within decades. But in this conversation with the passionate and authoritative Prof. Richard Scase, we hear how this and other global issues such as climate change and energy shortages, will affect everyone in both a personal and professional capacity. It’s not a pretty picture, but then again we need leading forcasters like Richard to get us all to act before it’s too late

 STARRING 

• Prof. Richard Scase, Academic, Entrepreneur, and Author, Global Remix

Recorded live at the Euro MR Event 2006

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“We’ve had two years of change [in MR], my guess is we’ve got another 25 to come…” (Ray Poynter)
 

 EXCLUSIVE  Brand Strategy magazine’s Ruth Mortimer talks about some hot issues in branding such as co-creation and branded content. Ray Poynter talks tech trends. And FDS’s new co-owner and MD, Charlotte Cornish, on the extraordinary story behind her acquisition of FDS

 STARRING 

• Ruth Mortimer, Editor, Brand Strategy Magazine
• Ray Poynter, Director, Virtual Surveys, and Head, The Future Place
• Charlotte Cornish, MD, FDS and Director, Munro Global

Recorded live at ESOMAR CONGRESS 2006

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 EXCLUSIVE  ESOMAR Congress 2006 keynoters Julia Hailes MBE talks about the environment and sustainability, and Interbrand’s Rita Clifton talks about branding and engagement

 STARRING 

• Julia Hailes MBE, prolific environmental author, and Sustainability Consultant
• Rita Clifton, Chairman, Interbrand
• John Kearon, BrainJuicer (Host)

Recorded live at ESOMAR CONGRESS ‘06

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