PODCASTS AND MORE TO INSPIRE FOLKS IN MARKETING, MARKET RESEARCH, PLANNING & ADVERTISING

We all know about the surging economies in India and China and how they stand to become the largest within decades. But in this conversation with the passionate and authoritative Prof. Richard Scase, we hear how this and other global issues such as climate change and energy shortages, will affect everyone in both a personal and professional capacity. It’s not a pretty picture, but then again we need leading forcasters like Richard to get us all to act before it’s too late
STARRING
Recorded live at the Euro MR Event 2006 (more…)

GUESTS Clare Bruce, founder and CEO, and Luke Allen, MD, Knowledge Systems of fast-growing Nunwood
TOPICS Are entrepreneurs born or made? Is Nunwood’s ‘Fizz’ the Google for inside the organisation?
THE GREAT JOB CHALLENGE #4 Spring Research is looking for you. If you’re creative, perhaps unappreciated where you are, and want to work in a small but fast-growing, award-winning agency that is getting a reputation for doing some really fun and cool stuff, pop over to their website or drop managing partner Stephen Phillips an email. Please mention ‘ResearchTalk’ and good luck!
NOTABLE MENTIONS ASC, Bill Gates, Fizz, Google, Mrs Pritchard (BBC), National Business Awards, Price Waterhouse, Stephen Phillips, Tom Peters
Thanks to Corrine Green, Nokia, for the independent insight into Fizz
Music Brother Love and Michael Gomez from the PMN
Series:Weekly

GUEST Kirsty Fuller, co-Founder and Chairman of the world’s largest qualitative consultancy, Flamingo International
TOPICS The new paradigm in branding (Jay-Z and Budweiser, co-creation, authenticity); The benefits of using intuition in research vs. being strictly evidence-based; EXCLUSIVE: Japan office coming soon
NOTABLE MENTIONS Andy Dexter, Apple, Budweiser, Chris Arning, Def Jam, Digg, Edny Tappy, Fiona Blades, Illuminas, Innocent, iPod, James Parsons, Jay-Z, Kate Moss, Levi, Maggie Collier, MySpace, Nike, Reebok, Simon Lidington, Top Shop, Truth Consulting, Walkman, YouTube
Music Brother Love and Martha Redbone from the PMN
Series:MarketingTalk Series:AdTalk
Series:Weekly

GUEST Poet, mountain climber and entrepreneur Derek Leddie, Founder and Director of innovative research consultancy The Leading Edge
TOPICS Climbing Mount Kilimanjaro; Will the industry really grow at 11-12%? Bridging the chasm between client needs and research delivery; Skills gap; Genesis of TLE and rationale for selling to Photon Group; EXCLUSIVE: UK office coming soon; Turning insights into assets; Managing talent with some cool benefits
NOTABLE MENTIONS Carlton Draught, ESOMAR, Fosters, Frank Small & Associates, Kristin Hickey, Mark Sundquist, Outsell, Photon Group, Stephen Phillips, Toby Hill
Music Brother Love from the PMN
Series:MarketingTalk
Series:Weekly

GUEST Online research pioneer Pete Comley, Chairman of Virtual Surveys
TOPICS YouGov quadruples profits; BrandIndex tracker & word of mouth; Web 2.0. VS: Staying independent; Accidental genesis of VS and early challenges; Research 2.0; Blogging; Future challenges
NOTABLE MENTIONS Al Gore, BSkyB, Current TV, Ed Keller, Eric Berne, ESOMAR, The Future Place, Google, Greenfield Online, Harris Interactive, Henley Centre, Keller Fay, MySpace, Quentin Ashby, Ray Poynter, RI, Stephen Phillips, Trish Comley, YouGov, YouTube
Music Brother Love and Matthew Ebel from the PMN
Series:Weekly
In this thought-provoking chat, Dan O’Donoghue tells Olaf Willoughby why the end of advertising agencies is nigh, why planners should return to their roots as consumer champions, and why researchers shouldn’t expect guidance from ad. agencies during this time of media flux
STARRING

GUEST Semiotician Dr. Rachel Lawes, founder of Lawes Consulting
TOPICS Launch of branded communities within MySpace; Researching social communities; Internet key to promoting movies; Advertising blending into content; Semiotics explained; Lawes Consulting breaking into new sectors
NOTABLE MENTIONS Halifax Bank, HBOS, Lynx, MTV, MySpace, Snakes on a Plane, Spring Research, Stephen Phillips
Music Brother Love and Slackstring from the PMN
Series:Weekly

In this, the first preview podcast for the upcoming European MR Event in London, John Kearon of BrainJuicer and his roundtable of marketing and business thought-leaders discuss the future of research.
STARRING
Learn more about European Market Research Event in London (more…)

GUEST Researcher, prolific author, entrepreneur, blogger and podcaster Paul Hague, co-founder and Director, B2B International
TOPICS Rationale for copious writing; TNS and other non pure-plays struggle in online research; pharmaceutical and medical research; report from the Marketing Week MR Forum by Tim Williams, ICG; challenges with startup #2; business benefits achieved from blogging and podcasting; new B2B Intl office in China
NOTABLE MENTIONS AQR, B&MR, Chrissie Hague, Ciao, Dunlop Rubber, dunnhumby, Fiona Jack, Greenfield Online, Harris Interactive, Julia Cupman, Martin Hayward, MRS, Nick Hague, Tesco Clubcard, TNS, YouGov
Music Brother Love and Little Thom from the PMN
Series:Weekly

GUEST Ian Wright, MD, OTX Europe
TOPICS From $0 to $3m turnover in 9 months; the consumer appetite for video downloads and implications for the movie industry; the first free legal music download service; MR industry letting down graduate trainees; virtual reality research; validating the link between emotive advertising and strong brands
NOTABLE MENTIONS AOL, BMRB, (Sony) Bravia, David Brandt, Disney, Honda, IPSOS, MRS Conference, Robert Heath, RSL, Shelley Zalis, Universal Music
Music 2006 Pl@stic Soul and Geoff Smith from the PMN
Series:MarketingTalk Series:AdTalk
Series:Weekly