True leaders tend to be successful at pretty much whatever’s given to them. (Philip Barnard)

In this edition of The Leadership Show, Simon Chadwick chats with four leaders who have spent the past five decades successfully building substantial entities. Folks such as Jay Wilson who built Roper Starch (sold to NOP World), Bill Pegram who co-founded and built Pegram Walters (sold to Synovate), Philip Barnard who built Research International from its founding days as a division of Unilever (sold to WPP), and Tim Bowles who built IRI Europe. This is one of the most fun podcasts to listen to thanks to Simon and his guests.

BTW, Simon wrote and presented an excellent paper at ESOMAR ‘07 for free download entitled “Leadership – The Men and Women Who Shape Our Industry”.

Listen to other podcasts in this series

 STARRING 

• Bill Pegram, Bill Pegram & Co, and gravitas
• Jay Wilson, Wilson Connexions and partner, Cambiar
• Philip Barnard, former chairman and CEO, Kantar Group
• Tim Bowles, former head, IRI Europe and former CEO, West Europe, Synovate
• Simon Chadwick, partner, Cambiar and gravitas (Host)

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Our Spotlight column in the Oct ‘07 edition of ESOMAR’s Research World. Grab your copy here.

Now that new media accounts for a significant portion of advertising revenues, advertising bodies are investigating how to future-proof its self-regulatory framework.

And according to Christopher Graham, director general of UK advertising regulator the ASA, that’s because people see traditional media including TV as ‘push’ and so uncontrollable by the recipient, whereas new media is more ‘pull’. He adds: “…people have an expectation about the internet. If they encounter some nastiness they just go away… in context, they would probably expect some advertising to be, frankly, raunchier or sexier than on TV.” A conclusion supported by a 2005 research study commissioned by the ASA.
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Our Spotlight column in the Dec ‘07 edition of ESOMAR’s Research World. Grab your copy here.

Barely nine years old, few would deny that Google has had a significant impact on the world. But does Google bode well for the MR sector?

So could this understanding one day trounce what MR has to offer?
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 My senior management team, I made sure that they could do stages 1 (turnaround) and 2 (growth), with a real emphasis on delivering 2.

Sponsored by 
Meet Kimberly Till, head honcho at TNS North America. And by “meet” we mean this is the first chance to really get to know her and her passion.

Anyway, back in May 2006, Kimberly accepted the challenge of turning around the troubled North American operations of TNS, the world’s #2 MR firm. She took on this challenge despite lucrative offers from internet startups after a career at Microsoft and in media and entertainment. Listen on to find out how the turnaround is going, how she approaches leadership, and how she intends to inject a much-needed spirit of entrepreneurism into TNS NA

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 STARRING 

• Kimberly Till, CEO, TNS North America
• Simon Chadwick, partner, Cambiar and gravitas (Host, in spirit)

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 Probably the single most important [leadership] quality at the moment
is clarity.(Lorna Walters)

Sponsored by 
 THE LEADERSHIP SHOW  In the previous edition of The Leadership Show, host Simon Chadwick chatted with some of industry’s foremost entrepreneurs. Now it’s the turn of three corporate leaders in mega agencies to define their leadership style and imperatives. And while you’d expect a contrast, it’s not always where you’d expect

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 STARRING 

• Bob Skolnick, CEO, Synovate North America
• Lorna Walters, CEO, Research International USA
• Phyllis Macfarlane, Head, GfK NOP Custom
• Simon Chadwick, partner, Cambiar and gravitas (Host)

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Sponsored by 

Sir James Dyson is one of John Kearon’s heroes. Both are entrepreneurs. And both believe passionately in the power of supreme engineering innovation to deliver progress. So when the opportunity came up to have a chat with Iain Carruthers, brand consultant and now second time author, this time of an authorised biography of Sir James, we jumped at the chance to get the two Dyson aficionados in conversation. Iain’s managed to pull together a fascinating series of insights that should appeal to entrepreneurs and brand marketers alike. Once you’ve heard this, dive into the book: Great Brand Stories: Dyson

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 STARRING 

• Iain Carruthers, Author, Great Brand Stories: Dyson, and Founder, Encounter Business
• John Kearon, Chief Juicer, BrainJuicer

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Dave Cobban, Planning Director at Wieden+Kennedy Amsterdam, on the shift from traditional one-way advertising that speaks to consumers, to ongoing conversations and true engagement. Recorded @ ESOMAR Consumer Insights ‘07
Listen | Download | Archive

Series:Events Series:ESOMAR Series:CI07
Series:Commissioned

The fact that companies like Toyota and Tesco and Proctor & Gamble in many of its categories have shown that you can in fact keep improving delivery on the basics, shows that it’s not just a commodity…
(Patrick Barwise)

The renowned marketing Professor Patrick Barwise is a relatively rare animal, an academic with commercial instinct and pragmatism. Here he talks to Michael Warren about the ramifications of his two most recent books, ‘Simply Better’ (which won the American Marketing Association’s 2005 prize for the best recent book in marketing), and one that he is currently writing with the working title: ‘Customer Insights – Beyond Market Research’. His ability to cut through marketing myths, hype and meaningless jargon using solid reasoning reinforces his position as one of the industry’s most valued thought-leaders

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 STARRING 

• Prof. Patrick Barwise, LBS, and co-author, Simply Better
• Michael Warren, research consultant

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 Entrepreneurship: “The satisfaction of building something from nothing“
(Gian Fulgoni)

 
 THE LEADERSHIP SHOW  Not all leaders are entrepreneurs. And not all entrepreneurs make good leaders. But, my oh my, when you get leaders that ARE good entrepreneurs, you can be sure that innovation and success are close behind. So sit down and prepare to be inspired by some anecdotes and wise words from three entrepreneurial leaders of our time – Chet Zalesky, Clare Bruce and Gian Fulgoni, Gian being a serial entrepreneur. Hosted by none other than Simon Chadwick, himself a former leader at Gfk NOP and now a strategic advisor. Part of our new leadership series, look out for more episodes

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 STARRING 

• Chet Zalesky, founder and President, CMI Solutions
• Clare Bruce, founder and CEO, Nunwood Consulting
• Gian Fulgoni, co-founder and Chairman, comScore Networks
• Simon Chadwick, partner, Cambiar and gravitas (Host)

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The assumption is that by-and-large, individuals make decisions on their own. My Herd point-of-view is that people influence each other, often without realising it

Mark Earls’ latest contribution to life, the universe and everything is gaining traction. His new book rethinks how people make decisions and discovers as a result that much of current research practice is fundamentally flawed in its assumptions and interpretation of consumer behaviour. Quite fitting for this self-styled ‘Contrarian’. The book provides psychology underpinning for many recent phenomena such as social networking, engagement, conversations, ethnography, blogging and predictive markets by showing how we act as groups and not individually. Part of our monthly column for ESOMAR’s Research World magazine

 STARRING 

• Mark Earls, author, Herd: How to Change Mass Behaviour by Harnessing Our True Nature, Head Honcho, Herd Consulting

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