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	<description>DATA-DRIVEN INSPIRATION</description>
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		<copyright>2006-2007 </copyright>
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		<itunes:summary>PRICELESS INSPIRATION FOR FOLKS IN MARKETING, MARKET RESEARCH, PLANNING  ADVERTISING</itunes:summary>
		<itunes:author>ResearchTalk</itunes:author>
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		<title>DRNO 5min: The Shift from Advertising to Engagement</title>
		<link>http://www.researchtalk.co.uk/rt/2007/06/07/drno-5min-the-shift-from-advertising-to-engagement/</link>
		<comments>http://www.researchtalk.co.uk/rt/2007/06/07/drno-5min-the-shift-from-advertising-to-engagement/#comments</comments>
		<pubDate>Thu, 07 Jun 2007 10:04:03 +0000</pubDate>
		<dc:creator>ResearchTalk</dc:creator>
				<category><![CDATA[DRNO newsmaker]]></category>

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		<description><![CDATA[Dave Cobban, Planning Director at Wieden+Kennedy Amsterdam, on the shift from traditional one-way advertising that speaks to consumers, to ongoing conversations and true engagement. Recorded @ ESOMAR Consumer Insights &#8216;07
Listen &#124; Download &#124; Archive
Series:Events Series:ESOMAR Series:CI07
Series:Commissioned
]]></description>
			<content:encoded><![CDATA[<p><img align="left" alt="Dave Cobban, Wieden + Kennedy" title="Dave Cobban, Wieden + Kennedy" src="http://www.researchtalk.co.uk/images/pics/davecobban01.jpg" width="44" height="55" /><strong>Dave Cobban</strong>, Planning Director at <a target="_blank" href="http://www.wk.com/" rel="nofollow">Wieden+Kennedy</a> Amsterdam, on the shift from traditional one-way advertising that speaks to consumers, to ongoing conversations and true engagement. Recorded @ <strong>ESOMAR</strong> Consumer Insights &#8216;07<br />
<a target="_blank" href="http://www.mrweb.com/earpiece" rel="nofollow">Listen</a> | <a target="_blank" href="http://www.researchtalk.co.uk/podcasts/drno070607.mp3" rel="nofollow">Download</a> | <a target="_blank" href="http://www.mrweb.com/earpiece" rel="nofollow">Archive</a></p>
<p><font color="#C0C0C0">Series:Events Series:ESOMAR Series:CI07</font><br />
<font color="#C0C0C0">Series:Commissioned</font></p>
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		<title>DRNO EarPieces (archived)</title>
		<link>http://www.researchtalk.co.uk/rt/2006/08/07/latest-drno-5min-earpiece/</link>
		<comments>http://www.researchtalk.co.uk/rt/2006/08/07/latest-drno-5min-earpiece/#comments</comments>
		<pubDate>Mon, 07 Aug 2006 16:46:05 +0000</pubDate>
		<dc:creator>ResearchTalk</dc:creator>
				<category><![CDATA[DRNO newsmaker]]></category>

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		<description><![CDATA[Listen to all these podcasts here
[36] W/c May 28: Mike Sherman, Synovate&#8217;s Executive Director of Consumer Insights (Asia Pacific), on why he switched from management consultancy to research, and on the viral phenomenon that is the &#8216;Synovate Rap&#8217; video. Recorded @ ESOMAR Consumer Insights &#8216;07 Series:Events Series:ESOMAR Series:CI07
[35] W/c May 14: Manjima Khandelwal, senior VP [...]]]></description>
			<content:encoded><![CDATA[<p><a target="_blank" href="http://www.mrweb.com/earpiece/" rel="nofollow">Listen to all these podcasts here</a></p>
<p>[36] W/c May 28: <strong>Mike Sherman</strong>, <a target="_blank" href="http://www.synovate.com/" rel="nofollow">Synovate&#8217;s</a> Executive Director of Consumer Insights (Asia Pacific), on why he switched from management consultancy to research, and on the viral phenomenon that is the &#8216;Synovate Rap&#8217; video. Recorded @ <strong>ESOMAR</strong> Consumer Insights &#8216;07 <font color="#C0C0C0">Series:Events Series:ESOMAR Series:CI07</font></p>
<p>[35] W/c May 14: <strong>Manjima Khandelwal</strong>, senior VP of <a target="_blank" href="http://www.nielsen.com/" rel="nofollow">Nielsen Customized Research</a>, on the launch of the groundbreaking brand health management tool, Brand3 (&#8216;Brand Cubed&#8217;)</p>
<p>[34] W/c May 7: <strong>Andrew Swift</strong>, MD of UK marketing services recruiters <a target="_blank" href="http://www.pricejam.com/" rel="nofollow">Price Jamieson</a>, on why he and fellow owner Ann Jamieson decided to sell to US-based <a target="_blank" href="http://www.aquent.com/" rel="nofollow">Aquent</a>, a global force in marketing and communications recruitment and related services</p>
<p>[33] W/c Apr 30: <strong>Dave Remer</strong> and <strong>Fernando Miranda MD</strong>, co-founders and respectively chairman and chief science officer at <a target="_blank" href="http://www.lucidsystems.com/" rel="nofollow"><br />
Lucid Systems</a>, on how neuroscience will change the way advertising effectiveness is measured and on the buzz they created at the recent <strong>ARF</strong> conference</p>
<p>[32] W/c Apr 16: <strong>Hafsteinn MÃ¡r Einarsson</strong>, Director of Market Research Development at <a target="_blank" href="http://www.capacent.is/" rel="nofollow"><strong>Capacent</strong></a>, winners of a six year audience measurement contract, on what it took to convince the key TV and radio broadcasters in Iceland to adopt their Arbitron PPM system</p>
<p>[31] W/c Apr 2: <strong>Jo Hamilton</strong>, the <a target="_blank" href="http://www.bbc.co.uk/" rel="nofollow"><strong>BBC&#8217;s</strong></a> head of audience measurement, on some of the qualities they seek in agencies wanting to <a target="_blank" href="http://www.bbc.co.uk/supplying/tenders/quantitativeresearch.shtml" rel="nofollow">join their roster</a></p>
<p>[30] W/c Mar 19: <strong>Peter Bowman</strong>, the newly appointed general manager for the joint industry body <strong>JICIMS</strong>, on his quest to develop a consumer-centric common currency for the internet to help strengthen the medium&#8217;s appeal to advertisers</p>
<p>[29] W/c Mar 12: <strong>Michael P. Connors</strong>, Chairman &#038; CEO, <a target="_blank" href="http://www.informationsg.com/" rel="nofollow"><strong>Information Services Group</strong></a> on the <strong>$260m</strong> burning a hole in his pocket and how he intends to spend it within the wider $130bn+ information services sector</p>
<p>[28] W/c Mar 5: <strong>David Day</strong>, CEO Europe, <a target="_blank" href="http://www.lightspeedresearch.com/" rel="nofollow"><strong>Lightspeed Research</strong></a> on current issues in the online research space such as research quality, skills gaps, and future priorities for expansion</p>
<p>[27] W/c Feb 26: <strong>Simon Vangelder</strong>, new MD of qual specialist <a target="_blank" href="http://www.twomindsresearch.co.uk/" rel="nofollow"><strong>TwoMinds</strong></a>. on tapping into the crucial 95% of the mind that traditional techniques leave behind. This podcast is a bit heavy on the science bit!</p>
<p>[26] W/c Feb 19: At the tender age of 32, <a target="_blank" href="http://www.pulse-group.com/" rel="nofollow"><strong>Pulse Group</strong></a> CEO <strong>Bob Chua</strong> is well on the way to achieving his ambition of running a publicly listed company. He talks about how the recent &#8220;significant&#8221; investment from VC <strong>JAIC</strong> will be spent, growth opportunities in Asia-Pacific and in online, and his brand of entrepreneurism</p>
<p>[25] W/c Feb 5: Despite being almost 76, <strong>Dr. Richard Wirthlin</strong> has no plans to retire yet. On the occasion of his leaving the <a target="_blank" href="http://www.harrisinteractive.com/" rel="nofollow"><strong>Harris Interactive</strong></a> board, he talks about how he started in research, his days in the <strong>White House</strong> as <strong>President Reagan</strong>&#8217;s pollster, the merger with Harris Interactive and his future plans</p>
<p>[24] W/c Jan 29: <strong>Kevin Steeds</strong>, chairman of the acquisitive <a target="_blank" href="http://www.cellogroup.co.uk/" rel="nofollow"><strong>Cello</strong></a>, on his latest two research buys <strong>Rosenblatt Limited</strong> and internet specialist <strong>Digital People Online</strong>. Plus, he discusses the types of company next on his shopping list</p>
<p>[23] W/c Jan 1: <strong>Paul Nesbitt</strong> explains how he uses easy-to-setup wikis to improve collaboration and productivity at <a target="_blank" href="http://www.idg.com/" rel="nofollow"><strong>IDG Communications</strong></a></p>
<p>[22] W/c Dec 18: <strong>Martin Hayward</strong>, Director of Consumer Strategy and Futures at <strong>Tesco</strong>&#8217;s insight marketing firm <a target="_blank" href="http://www.dunnhumby.com" rel="nofollow"><strong>dunnhumby</strong></a>, on the response to <strong>ACNielsen</strong> entering their space and the rather pleasant challenge of having to manage strong growth</p>
<p>[21] W/c Dec 11: Dr. <strong>Larry Ponemon</strong>, the new Chairman of <a target="_blank" href="http://www.casro.org" rel="nofollow"><strong>CASRO</strong></a>&#8217;s Government &#038; Public Affairs Committee, on privacy issues facing the profession with the rise of new technology &#8211; and CASRO&#8217;s response to them</p>
<p>[20] W/c Dec 4: <a target="_blank" href="http://www.brainjuicer.com" rel="nofollow"><strong>BrainJuicer</strong>&#8217;s</a> Chief Juicer, <strong>John Kearon</strong>, talks about the flotation process, transformations in research spend, future ambitions and challenges, and &#8216;pushing the goat&#8217;!</p>
<p>[19] W/c Nov 27: <strong>Mainak Mazumdar</strong>, VP of Measurement Services at <a target="_blank" href="http://www.netratings.com" rel="nofollow"><strong>Nielsen//NetRatings</strong></a>, on the tenfold expansion of his firm&#8217;s RDD panel, and the new possibilities for online panels</p>
<p>[18] W/c Nov 20: <a target="blank" href="http://www.pg.com" rel="nofollow"><strong>P&#038;G</strong>&#8217;s</a> <strong>Roula Nasser</strong>, Director of Customer and Market Knowledge of Global P&#038;G Beauty, on the importance of partnership with agencies to help raise the impact of research. Recorded at the European Market Research Event</p>
<p>[17] W/c Nov 13: <strong>Anat Amir</strong>, <a target="blank" href="http://www.o2.co.uk" rel="nofollow"><strong>O2</strong>&#8217;s</a> Head of Product Experience and Research, talks about O2&#8217;s mobile TV user trials and future developments. Recorded at the European Market Research Event</p>
<p>[16] W/c Nov 6: <strong>Tom Markert</strong>, President and CEO of <a target="_blank" href="http://www.acnielsen.com/" rel="nofollow"><strong>ACNielsen Loyalty</strong></a>, the new global division, on entering a market that&#8217;s seen Tesco&#8217;s dunnhumby achieve huge success</p>
<p>[15] W/c Oct 30: In the wake of the UK government&#8217;s <strong>Stern Report</strong> on Climate Change, <strong>Pete Comley</strong>, Chairman of <a target="_blank" href="http://www.virtualsurveys.com/" rel="nofollow"><strong>Virtual Surveys</strong></a>, explains his bold move to render his agency carbon neutral</p>
<p>[14] W/c Oct 23: <strong>Adam Goodvach</strong>, co-founder of Australian customer experience firm <a target="_blank" href="http://www.globalreviews.co.uk/" rel="nofollow"><strong>Global Reviews</strong></a> on how his objective research methodology delivers better RoI</p>
<p>[13] W/c Oct 16: <strong>Simon Everard</strong>, Group Chairman, b2b specialists <a target="_blank" href="http://www.kadence.com/" rel="nofollow"><strong>Kadence</strong></a> on the rationale for opening a full service office in India and on future geographic expansion</p>
<p>[12] W/c Oct 9: <strong>Howard Gershowitz</strong>, co-Chair of <a target="_blank" href="http://www.cmor.org/" rel="nofollow"><strong>CMOR</strong></a> and VP, <a target="_blank" href="http://www.mktginc.com/" rel="nofollow"><strong>Mktg Inc.</strong></a>, talks to MrWeb&#8217;s <strong>Michael Kenyon</strong> about the recent respondent co-operation summit in the US</p>
<p>[11] W/c Oct 2: <strong>Heidi Dickert</strong>, VP of New Products at <a target="_blank" href="http://www.markettools.com/" rel="nofollow"><strong>MarketTools</strong></a>, on why doing <strong>research via mobiles/cellphones</strong> will soon be the norm</p>
<p>[10] W/c Sep 25: <strong>Simon Chadwick</strong>, <a target="_blank" href="http://www.consultcambiar.com/" rel="nofollow"><strong>Cambiar</strong></a>, on the rationale and prospects for <a target="_blank" href="http://www.gravitas-partners.com/" rel="nofollow"><strong>gravitas</strong></a>, the new global strategic consultancy network targeting the CEOs of MR agencies</p>
<p>[09] W/c Sep 18: <strong>BT Futurologist</strong> <a target="_blank" href="http://www.btinternet.com/~ian.pearson/" rel="nofollow">Ian Pearson</a> on the impact of fast technological change, being a thorn in BT&#8217;s side, the growth of podcasting and social media, and increasing privacy concerns. Recorded at ESOMAR Congress &#8216;06 in London</p>
<p>[08] W/c Sep 11: <a target="_blank" href="http://www.instat.com/" rel="nofollow"><strong>In-Stat</strong></a> senior analyst <strong>Brian Oâ€™Rourke</strong> on the state of the handheld, console and online <strong>gaming markets</strong></p>
<p>[07] W/c Sep 4: A tribute to the father of exit polling and RDD, <strong>Warren Mitofsky</strong>, by collaborator <strong>Joe Lenski</strong>, co-founder and Executive VP of Edison Media Research</p>
<p>[06] W/c Aug 28: <strong>Professor Dr. Andreas Herrmann</strong>, University of St Gallen on the new MR lab for <strong>Audi</strong>. how the partnership developed, the appeal for prestigious collaborators <strong>Columbia</strong> and <strong>MIT</strong>, and the power of &#8216;defaults&#8217; in decision-making</p>
<p>[05] W/c Aug 21: <strong>Harris Interactive</strong> CEO, <strong>Greg Novak</strong>, on their &#8216;reinvention&#8217; since he took the top job, the upturn in the UK operation, future acquisition strategy, and long-term vision</p>
<p>[04] W/c Aug 14: <strong>ACNielsen BASES</strong> President, <strong>Mitch Barns</strong>, on how exceptional delivery and a clear RoI led to a global agreement with P&#038;G. Plus his thoughts on future innovations in concept and product testing</p>
<p>[03] W/c Aug 7: <strong>Ciao</strong>&#8217;s new MD, <strong>Nicolas Metzke</strong>, on his promotion and plans for future expansion</p>
<p>[02] W/c Jul 31: <strong>YouGov</strong>&#8217;s joint CEO and co-founder, <strong>Nadhim Zahawi</strong>, on their second acquisition in the Middle East and medium term plans for growth</p>
<p>[01] W/c Jul 24: <strong>David Shankar</strong> on his recent appointment as COO of <strong>OTX</strong></p>
<p><font color="#C0C0C0">Series:Commissioned</font></p>
]]></content:encoded>
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