Feb 16, 2009 0
How Retailers are Surviving the Downturn
Our article in the Feb ‘09 edition of ESOMAR’s Research World. Grab your copy here.
How a passionate focus on value along with other basic approaches are helping retailers to survive and thrive during the downturn.
My, oh my, how things have unravelled.
Back in September, Research World looked at the impact of the downturn and the focus was on the collapse of financial organisations.
But now the focus has shifted to collapsing retailers, among them household names such as Circuit City in the US and Woolworths in the UK, one of the world’s oldest retailers.
What’s more, “Ten chains ‘face closure’ in 2009” declares a headline from a UK consultancy as a dismal prelude of the carnage to come.
In this Darwinian environment, retailers need to adapt or face the real prospect of death.
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