We’ve previously featured SmallBizPod, the useful podcast series for entrepreneurs here.

Well, if you want to listen to Steve Phillips from Spring Research and us offer some very basic research tips for entrepreneurs then pop over to here.

If not, and most of you probably won’t need those tips, then do try to listen to the podcast series anyway because, as you know, we’re passionate about encouraging entrepreneurism and the entrepreneurial attitude, which is what SmallBizPod is all about.

We’ve had great success working with conference organisers like ESOMAR and IIR to evangelise flagship events, success being measured by the resultant buzz/ word-of-mouth and download stats.

But wouldn’t it be cool if someone actually decided to go to a conference as a result of listening to one of the podcasts? Well, the kind Ruth McNeil, who handles marketing for the BIG Conference who we recently collaborated with, came back with just that message.

Ruth says:

…One person said that the podcasts had influenced their decision to attend (a first timer who came to the whole conference). I am pleased that so many had listened to the [pre-]conference [podcasts]!

Fantastic news.

Podcasting works because people are drawn to interesting conversations. Not conversations they feel they must listen to. Conversations that they want to listen to. That’s what makes it a perfect medium for sponsors of all kinds who want to get their compelling message across to movers and shakers.

Get in touch in case you fancy a chat (contact details as always in left sidebar).

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Series:Events Series:ESOMAR Series:EMRE Series:BIG Series:Wildfire