PODCASTS AND MORE TO INSPIRE FOLKS IN MARKETING, MARKET RESEARCH, PLANNING & ADVERTISING
14mins
STARRING
As well as popping into see Max during our recent US trip, we also caught up with Gian Fulgoni of comScore in the Chicago office (their HQ is in Virginia where CEO Magid Abraham and much of the engineering team is based).
comScore is one of the main providers of internet measurement and competes with Nielsen Online (formerly Nielsen NetRatings), Compete.com, Hitwise, and Quantcast as well as others. That said, comScore and Nielsen are generally considered the bigger boys of the bunch given how often their share data is cited in the media (e.g. monthly shares in the lucrative online search market).
The internet measurement sector is very technology-hungry. In the early years, comScore literally ate up millions of dollars to get its IT infrastructure established and working right. It has one of world’s largest databases as a result of the oceans of data being sent back daily from panelist PCs (a widget records their internet activity, with their permission, and siphons it, along with detailed transaction data, over to HQ). These efforts were rewarded when, in 2007, comScore was annointed one of 47 technology pioneers at the WEF in Davos.
2007 was arguably a good year for comScore’s initial investors. 2007’s IPO provided for a much-needed liquidation for this band of investors who backed the firm since 2000, including after the dotcom bust when venture financing virtually dried up.
At one point comScore’s market cap hit $1bn; it’s still pretty amazing to think that a company that has only been trading for around seven years is already worth over half as much as TNS, a widely admired and solid growth firm, but one still largely based around traditional research techniques.
In this short chat with Gian, we discuss an area that he’s passionate about: why ad. dollars are only slowly moving online. It’s that old chestnut: online finally commands a significant amount of consumer attention (compared with other media such as tv), and yet still only commands a fraction of the advertising dollars spent on tv and other mass-market media. We also ask him about whether Facebook is worth the reported $15bn, the conversation having taken place shortly after Microsoft made its investment.
comScore is Gian’s second business success. Prior to this, both him and Magid led IRI through a period of rapid growth. And in-between, he found time to invest in Gibsons, a successful steak restaurant in Chicago (which we, of course, had to sample - very yummy!).
13mins
STARRING
On a recent trip to India we were keen to learn a bit more about the state of the research industry there and were pleased when Praveen Gupta invited us over to Cross-Tab’s Bangalore office for a chat.
Must admit that not having been to India for a long, long time, we didn’t know what to expect in terms of the state of development there. You hear about a sub-continent that is home to both extreme poverty and some of the most technologically advanced organisations in the world as a result of churning out probably more science graduates than anywhere else on earth.
Bangalore is one of three cities, alongside fellow southern cities Hyderabad and Chennai, vying for the super high tech crown. There’s an incredible buzz as you travel down surprisingly modern streets from the airport. We later learn that the local mayor did this strategically to give the impression that all of Bangalore was like that whereas this is only the case for certain ‘key routes’.
We got to know about Cross-Tab when we wrote about them hiring a global CEO from Microsoft (Kumar Mehta, a former top executive there). Cross-Tab’s claim to fame is both as a pioneer in MR outsourcing and, apparently, “the only full service online research agency in India”.
In this short chat with Praveen, a co-founder and modern-day Indian entrepreneur, we hear about…
The full chat with Praveen was quite a bit longer and highly informative and stimulating. We’d like to thank him again for the warm hospitality.
We popped to the AQR Trends Day event yesterday, something that’s run every couple of years, and were pleasantly surprised by the interesting mix of speakers and excellent organisation thanks to AQR chair Rosie Campbell and her team.
Below is a teaser featuring the following bods while we beaver away on the full edits…
Thanks to guest hosts Sarah Davies, Alison Fydler and Chloe Fowler for their sterling work.
Do remember to subscribe to ResearchTalk (top left sidebar) so you get the full podcasts as soon as they’re out. And as always, feel free to embed the video on your own blog/website.
3mins | Produced @ AQR Trends Day ‘07 | More podcasts in this series
Series:Events Series:AQR Series:Trends07

STARRING
This JuiceCast has been produced by ResearchTalk for BrainJuicer. BrainJuicer’s Chief Juicer, John Kearon, has kindly allowed us to host the podcast as a service to the community, to stimulate debate and innovation

GUEST Online research pioneer Pete Comley, Chairman of Virtual Surveys
TOPICS YouGov quadruples profits; BrandIndex tracker & word of mouth; Web 2.0. VS: Staying independent; Accidental genesis of VS and early challenges; Research 2.0; Blogging; Future challenges
NOTABLE MENTIONS Al Gore, BSkyB, Current TV, Ed Keller, Eric Berne, ESOMAR, The Future Place, Google, Greenfield Online, Harris Interactive, Henley Centre, Keller Fay, MySpace, Quentin Ashby, Ray Poynter, RI, Stephen Phillips, Trish Comley, YouGov, YouTube
Music Brother Love and Matthew Ebel from the PMN
Series:Weekly

GUEST Researcher, prolific author, entrepreneur, blogger and podcaster Paul Hague, co-founder and Director, B2B International
TOPICS Rationale for copious writing; TNS and other non pure-plays struggle in online research; pharmaceutical and medical research; report from the Marketing Week MR Forum by Tim Williams, ICG; challenges with startup #2; business benefits achieved from blogging and podcasting; new B2B Intl office in China
NOTABLE MENTIONS AQR, B&MR, Chrissie Hague, Ciao, Dunlop Rubber, dunnhumby, Fiona Jack, Greenfield Online, Harris Interactive, Julia Cupman, Martin Hayward, MRS, Nick Hague, Tesco Clubcard, TNS, YouGov
Music Brother Love and Little Thom from the PMN
Series:Weekly

GUEST Ian Wright, MD, OTX Europe
TOPICS From $0 to $3m turnover in 9 months; the consumer appetite for video downloads and implications for the movie industry; the first free legal music download service; MR industry letting down graduate trainees; virtual reality research; validating the link between emotive advertising and strong brands
NOTABLE MENTIONS AOL, BMRB, (Sony) Bravia, David Brandt, Disney, Honda, IPSOS, MRS Conference, Robert Heath, RSL, Shelley Zalis, Universal Music
Music 2006 Pl@stic Soul and Geoff Smith from the PMN
Series:MarketingTalk Series:AdTalk
Series:Weekly

GUEST John Kearon, founder and Chief Juicer, BrainJuicer
TOPICS Good financial results from online researchers; Addressing declining participation rates; John’s winner and loser of the week; AQR’s 25th anniversary; Rant of the week; BrainJuicer wins Philips global Insights Testing
NOTABLE MENTIONS AQR, Bill Gates, Birds Eye, Cadbury, iD Factor, Ipsos, James Surowiecki, Martin Glenn, Melinda Gates, Millward Brown, Philips, Research Now, Rosie Campbell, Siamack Salari, TNS, Unilever, Warren Buffet
Music 2006 Pl@stic Soul and The Clintons from the PMN
Series:MarketingTalk Series:AdTalk
Series:Weekly
GUEST The debut of our weekly show - yes weekly, out every Monday - where we discuss the news and key issues with a newsmaker. On the first show, we chat with Richard Thornton, director of client development, Ciao UK, Ireland and Australia
TOPICS MRS online research conference report (quality, panel duplication, qual, blogs, future); Ciao opens Australia office; Untapped panel opportunities; Challenges and outlook for the online research industry and Ciao
NOTABLE MENTIONS Brunswick Group, Darren Noyce, George Terhanian, GfK NOP, Graeme Trayner, Greenfield Online, Harris Interactive, Nick Watkins, Pete Comley, quepasa.com, Ray Poynter, SKOPOS, Virtual Surveys
Music 2006 Pl@stic Soul and The Clintons from the PMN
Series:Weekly