ResearchTalk

The assumption is that by-and-large, individuals make decisions on their own. My Herd point-of-view is that people influence each other, often without realising it

Mark Earls’ latest contribution to life, the universe and everything is gaining traction. His new book rethinks how people make decisions and discovers as a result that much of current research practice is fundamentally flawed in its assumptions and interpretation of consumer behaviour. Quite fitting for this self-styled ‘Contrarian’. The book provides psychology underpinning for many recent phenomena such as social networking, engagement, conversations, ethnography, blogging and predictive markets by showing how we act as groups and not individually. Part of our monthly column for ESOMAR’s Research World magazine

 STARRING 

• Mark Earls, author, Herd: How to Change Mass Behaviour by Harnessing Our True Nature, Head Honcho, Herd Consulting

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…being able to touch wealthy companies and having them make changes …to think much more holistically, will have an impact on people all around the world

 EXCLUSIVE  We like showcasing excellence. So why, you ask, does Anne Kirah deserve this accolade? Because she keeps things simple, she keeps it real. And while that may sound like a cliche, it’s what few clientside researchers do. Yet Anne has managed it at Microsoft. She and her team have got engineers thinking about the people who use their products. One team has even named part of their office Howard’s Corner as a legacy to an octogenarian man who forced them to design products and services for everyday folks and not just the tech savvy. Listen on, it’s inspirational and, as Vinny Jones would say, it’s emotional

 STARRING 

• Anne Kirah, Acting Dean, 180 Academy, formerly Lead Design Anthropologist, Microsoft

Recorded live at the Euro MR Event 2006

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 EXCLUSIVE  As official podcaster to the upcoming ESOMAR conference, we’ve secured some exclusive and meaty previews. Kindly hosted by Mark Whiting, Director of Marketing Intelligence Services, Moët Hennessy, and Program Committee Chairman, this is the first of four previews and focuses on improving foresight accuracy

 STARRING 

• Dr. Howard Moskowitz, Moskowitz Jacobs
  Stock Market Prediction
• Fiona Blades, MESH Planning Tools
  Using Mobiles to Improve the Accuracy of Marcomms RoI
• Thomas Perry, Oliver Tabino, SINUS Sociovision
  A Sensitive Approach to Screening Future Innovation
• Mark Whiting, Moët Hennessy (Host)

Learn more about ESOMAR CONGRESS ‘06

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 GUEST  John Kearon, founder and Chief Juicer, BrainJuicer

 TOPICS  Good financial results from online researchers; Addressing declining participation rates; John’s winner and loser of the week; AQR’s 25th anniversary; Rant of the week; BrainJuicer wins Philips global Insights Testing

 NOTABLE MENTIONS  AQR, Bill Gates, Birds Eye, Cadbury, iD Factor, Ipsos, James Surowiecki, Martin Glenn, Melinda Gates, Millward Brown, Philips, Research Now, Rosie Campbell, Siamack Salari, TNS, Unilever, Warren Buffet

Music 2006 Pl@stic Soul and The Clintons from the PMN

Series:MarketingTalk Series:AdTalk
Series:Weekly