Dave Cobban, Planning Director at Wieden+Kennedy Amsterdam, on the shift from traditional one-way advertising that speaks to consumers, to ongoing conversations and true engagement. Recorded @ ESOMAR Consumer Insights ‘07
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Series:Events Series:ESOMAR Series:CI07
Series:Commissioned

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[36] W/c May 28: Mike Sherman, Synovate’s Executive Director of Consumer Insights (Asia Pacific), on why he switched from management consultancy to research, and on the viral phenomenon that is the ‘Synovate Rap’ video. Recorded @ ESOMAR Consumer Insights ‘07 Series:Events Series:ESOMAR Series:CI07

[35] W/c May 14: Manjima Khandelwal, senior VP of Nielsen Customized Research, on the launch of the groundbreaking brand health management tool, Brand3 (’Brand Cubed’)

[34] W/c May 7: Andrew Swift, MD of UK marketing services recruiters Price Jamieson, on why he and fellow owner Ann Jamieson decided to sell to US-based Aquent, a global force in marketing and communications recruitment and related services

[33] W/c Apr 30: Dave Remer and Fernando Miranda MD, co-founders and respectively chairman and chief science officer at
Lucid Systems, on how neuroscience will change the way advertising effectiveness is measured and on the buzz they created at the recent ARF conference

[32] W/c Apr 16: Hafsteinn Már Einarsson, Director of Market Research Development at Capacent, winners of a six year audience measurement contract, on what it took to convince the key TV and radio broadcasters in Iceland to adopt their Arbitron PPM system

[31] W/c Apr 2: Jo Hamilton, the BBC’s head of audience measurement, on some of the qualities they seek in agencies wanting to join their roster

[30] W/c Mar 19: Peter Bowman, the newly appointed general manager for the joint industry body JICIMS, on his quest to develop a consumer-centric common currency for the internet to help strengthen the medium’s appeal to advertisers

[29] W/c Mar 12: Michael P. Connors, Chairman & CEO, Information Services Group on the $260m burning a hole in his pocket and how he intends to spend it within the wider $130bn+ information services sector

[28] W/c Mar 5: David Day, CEO Europe, Lightspeed Research on current issues in the online research space such as research quality, skills gaps, and future priorities for expansion

[27] W/c Feb 26: Simon Vangelder, new MD of qual specialist TwoMinds. on tapping into the crucial 95% of the mind that traditional techniques leave behind. This podcast is a bit heavy on the science bit!

[26] W/c Feb 19: At the tender age of 32, Pulse Group CEO Bob Chua is well on the way to achieving his ambition of running a publicly listed company. He talks about how the recent “significant” investment from VC JAIC will be spent, growth opportunities in Asia-Pacific and in online, and his brand of entrepreneurism

[25] W/c Feb 5: Despite being almost 76, Dr. Richard Wirthlin has no plans to retire yet. On the occasion of his leaving the Harris Interactive board, he talks about how he started in research, his days in the White House as President Reagan’s pollster, the merger with Harris Interactive and his future plans

[24] W/c Jan 29: Kevin Steeds, chairman of the acquisitive Cello, on his latest two research buys Rosenblatt Limited and internet specialist Digital People Online. Plus, he discusses the types of company next on his shopping list

[23] W/c Jan 1: Paul Nesbitt explains how he uses easy-to-setup wikis to improve collaboration and productivity at IDG Communications

[22] W/c Dec 18: Martin Hayward, Director of Consumer Strategy and Futures at Tesco’s insight marketing firm dunnhumby, on the response to ACNielsen entering their space and the rather pleasant challenge of having to manage strong growth

[21] W/c Dec 11: Dr. Larry Ponemon, the new Chairman of CASRO’s Government & Public Affairs Committee, on privacy issues facing the profession with the rise of new technology - and CASRO’s response to them

[20] W/c Dec 4: BrainJuicer’s Chief Juicer, John Kearon, talks about the flotation process, transformations in research spend, future ambitions and challenges, and ‘pushing the goat’!

[19] W/c Nov 27: Mainak Mazumdar, VP of Measurement Services at Nielsen//NetRatings, on the tenfold expansion of his firm’s RDD panel, and the new possibilities for online panels

[18] W/c Nov 20: P&G’s Roula Nasser, Director of Customer and Market Knowledge of Global P&G Beauty, on the importance of partnership with agencies to help raise the impact of research. Recorded at the European Market Research Event

[17] W/c Nov 13: Anat Amir, O2’s Head of Product Experience and Research, talks about O2’s mobile TV user trials and future developments. Recorded at the European Market Research Event

[16] W/c Nov 6: Tom Markert, President and CEO of ACNielsen Loyalty, the new global division, on entering a market that’s seen Tesco’s dunnhumby achieve huge success

[15] W/c Oct 30: In the wake of the UK government’s Stern Report on Climate Change, Pete Comley, Chairman of Virtual Surveys, explains his bold move to render his agency carbon neutral

[14] W/c Oct 23: Adam Goodvach, co-founder of Australian customer experience firm Global Reviews on how his objective research methodology delivers better RoI

[13] W/c Oct 16: Simon Everard, Group Chairman, b2b specialists Kadence on the rationale for opening a full service office in India and on future geographic expansion

[12] W/c Oct 9: Howard Gershowitz, co-Chair of CMOR and VP, Mktg Inc., talks to MrWeb’s Michael Kenyon about the recent respondent co-operation summit in the US

[11] W/c Oct 2: Heidi Dickert, VP of New Products at MarketTools, on why doing research via mobiles/cellphones will soon be the norm

[10] W/c Sep 25: Simon Chadwick, Cambiar, on the rationale and prospects for gravitas, the new global strategic consultancy network targeting the CEOs of MR agencies

[09] W/c Sep 18: BT Futurologist Ian Pearson on the impact of fast technological change, being a thorn in BT’s side, the growth of podcasting and social media, and increasing privacy concerns. Recorded at ESOMAR Congress ‘06 in London

[08] W/c Sep 11: In-Stat senior analyst Brian O’Rourke on the state of the handheld, console and online gaming markets

[07] W/c Sep 4: A tribute to the father of exit polling and RDD, Warren Mitofsky, by collaborator Joe Lenski, co-founder and Executive VP of Edison Media Research

[06] W/c Aug 28: Professor Dr. Andreas Herrmann, University of St Gallen on the new MR lab for Audi. how the partnership developed, the appeal for prestigious collaborators Columbia and MIT, and the power of ‘defaults’ in decision-making

[05] W/c Aug 21: Harris Interactive CEO, Greg Novak, on their ‘reinvention’ since he took the top job, the upturn in the UK operation, future acquisition strategy, and long-term vision

[04] W/c Aug 14: ACNielsen BASES President, Mitch Barns, on how exceptional delivery and a clear RoI led to a global agreement with P&G. Plus his thoughts on future innovations in concept and product testing

[03] W/c Aug 7: Ciao’s new MD, Nicolas Metzke, on his promotion and plans for future expansion

[02] W/c Jul 31: YouGov’s joint CEO and co-founder, Nadhim Zahawi, on their second acquisition in the Middle East and medium term plans for growth

[01] W/c Jul 24: David Shankar on his recent appointment as COO of OTX

Series:Commissioned