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IDEAS + CONSUMER UNDERSTANDING + ENGAGEMENT

The Future of TV

Future of TV

 Sponsored by MrWeb

 PLANNER TALK  Four seasoned ‘planners’ discuss major developments in online and consumer generated media as attention shifts from conventional to PC-based viewing and interaction. The panel represents a diverse range of opinion and expertise from host Fiona Blades, a planner by background and now head of her own research firm, to the omnipresent planner John Griffiths, ad. agency research head Lee McEwan, and senior researcher Beverly Clarke who works for one of the UK’s largest and newest media groups, Virgin Media

Listen to other podcasts featuring Fiona and John

 STARRING 

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 Standard Podcast [24:44m]: Play Now | Play in Popup | Download

Ze Frank: The Interview

The masterful Ze Frank in conversation with the witty Johnny Vulkan of Anomaly

10mins | Recorded @ Wildfire ‘07 | More podcasts in this series

Download the mp4 version (right click, ’save as’)

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>> Massive Youth Study

Habbo Youth SurveyA few weeks ago we posted a conversation with the lovely Emmi Kuusikko of Habbo, the virtual world for teens. If you don’t know much about Habbo, click here for Wikipedia’s writeup

During our chat, Emmi mentioned a big youth study which has now been published. Emmi was kind enough to send us a review copy, and we thought we’d share a few bits…

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Catching up with the New Consumer

WIN '07 Panel, photo courtesy of Patrice Bondurand

Many clients don’t even realise there’s a problem
(Fred John)

 WIN ‘07  Recorded during a world leader meeting, our panel discusses ways to shift MR from a profession that uses closed, carefully controlled methods of data collection to one that cedes control and spends more time listening to people as they air views naturally, and so become more attuned to the new world of consumer self-expression and empowerment

 STARRING 

Recorded at the ESOMAR WIN ‘07 event

ESOMAR was kind enough to reimburse travel and accommodation expenses

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 Standard Podcast [15:41m]: Play Now | Play in Popup | Download

Ray Poynter: B2B Research 2.0

Businesses have a reluctance to use services that are free because it doesn’t fit their mindset
(Ray Poynter)

Phyllis Macfarlane, Gfk NOPRay Poynter, The Future Place BIG Conference  In the first of two podcasts in the run up to the BIG Conference in May 2007, Phyllis Macfarlane and Ray Poynter take a comprehensive look at how web 2.0 tools and techniques can be used to improve B2B research. They also talk about the obvious cultural and organisational issues that such changes invariably bring up

 STARRING 

Learn more about BIG Conference 2007

AUDIO QUALITY: We apologise in advance for the below-par audio quality and hope that the quality of the content makes up for this

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 Standard Podcast [17:18m]: Play Now | Play in Popup | Download

Mark Earls: The ‘We’ is Mightier than the ‘I’

The assumption is that by-and-large, individuals make decisions on their own. My Herd point-of-view is that people influence each other, often without realising it

Herd bookMark Earls, Herd ConsultingMark Earls’ latest contribution to life, the universe and everything is gaining traction. His new book rethinks how people make decisions and discovers as a result that much of current research practice is fundamentally flawed in its assumptions and interpretation of consumer behaviour. Quite fitting for this self-styled ‘Contrarian’. The book provides psychology underpinning for many recent phenomena such as social networking, engagement, conversations, ethnography, blogging and predictive markets by showing how we act as groups and not individually. Part of our monthly column for ESOMAR’s Research World magazine

 STARRING 

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 Standard Podcast [17:19m]: Play Now | Play in Popup | Download

Virtual Worlds Special: Habbo & Second Life

Second Life

“Unlike other applications … Second Life has a storyline related to pretty much any press you want to talk about”

David Fleck, Second LifeEmmi Kuusikko, Habbo EXCLUSIVE  You could for forgiven for not having heard of Habbo because it is aimed at teens. But with the seemingly blanket coverage it’s received in the mainstream media as well as on blogs and podcasts, you will surely have heard of Second Life. Both are online 3D virtual worlds where people interact with each other via avatars. Both are extremely popular and are experiencing rapid growth. And some of the largest brands in the world are starting to setup virtual life in Second Life. Here we learn more about them from their creators, and find out why they are so popular and what the future holds. For those unfamiliar with either of these social networks we recommend taking a quick look at their websites to get a basic feel

 STARRING 

The first conversation was recorded live at the Euro MR Event 2006

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 Standard Podcast [30:19m]: Play Now | Play in Popup | Download

Weekly Show 12: The Future of Branding

Kirsty Fuller, Flamingo International

 GUEST  Kirsty Fuller, co-Founder and Chairman of the world’s largest qualitative consultancy, Flamingo International

 TOPICS  The new paradigm in branding (Jay-Z and Budweiser, co-creation, authenticity); The benefits of using intuition in research vs. being strictly evidence-based; EXCLUSIVE: Japan office coming soon

 NOTABLE MENTIONS  Andy Dexter, Apple, Budweiser, Chris Arning, Def Jam, Digg, Edny Tappy, Fiona Blades, Illuminas, Innocent, iPod, James Parsons, Jay-Z, Kate Moss, Levi, Maggie Collier, MySpace, Nike, Reebok, Simon Lidington, Top Shop, Truth Consulting, Walkman, YouTube

Music Brother Love and Martha Redbone from the PMN

Series:MarketingTalk Series:AdTalk
Series:Weekly

 
 Standard Podcast [29:48m]: Play Now | Play in Popup | Download

ESOMAR: Mortimer, Poynter, Cornish

“We’ve had two years of change [in MR], my guess is we’ve got another 25 to come…” (Ray Poynter)
 Click to visit the ESOMAR Congress website

 EXCLUSIVE  Brand Strategy magazine’s Ruth Mortimer talks about some hot issues in branding such as co-creation and branded content. Ray Poynter talks tech trends. And FDS’s new co-owner and MD, Charlotte Cornish, on the extraordinary story behind her acquisition of FDS

 STARRING 

Recorded live at ESOMAR CONGRESS 2006

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 Standard Podcast [25:19m]: Play Now | Play in Popup | Download

Weekly Show 10: Here Comes Research 2.0

Pete Comley, Virtual Surveys

 GUEST  Online research pioneer Pete Comley, Chairman of Virtual Surveys

 TOPICS  YouGov quadruples profits; BrandIndex tracker & word of mouth; Web 2.0. VS: Staying independent; Accidental genesis of VS and early challenges; Research 2.0; Blogging; Future challenges

 NOTABLE MENTIONS  Al Gore, BSkyB, Current TV, Ed Keller, Eric Berne, ESOMAR, The Future Place, Google, Greenfield Online, Harris Interactive, Henley Centre, Keller Fay, MySpace, Quentin Ashby, Ray Poynter, RI, Stephen Phillips, Trish Comley, YouGov, YouTube

Music Brother Love and Matthew Ebel from the PMN

Series:Weekly

 
 Standard Podcast [25:27m]: Play Now | Play in Popup | Download

About

Welcome to ResearchTalk where we share some of the most innovative ideas and thinking in marketing, research, psychology and management. We hope you find it useful, inspiring, or merely entertaining.

ResearchTalk helps companies of all types produce engaging content for marketing, pitches, debriefs, research activation, events, etc.

Our tools of choice include podcasts, documentaries, animations, webinars, workshops and feature articles.

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