Building on their open and friendly approach, smoothie brand Innocent has just published its first annual report. It’s not a legal or regulatory requirement, it’s done purely to engage more with its passionate users and other interested folks.

It’s a fun and informative read. Plus it balances a discussion of their successes in 2007 by giving equal prominence to, well, ‘things they learned from’ (including being called out by BBC’s Watchdog for their exploding packaging, and that polarising deal with McDonald’s).

It’s embedded below but if you want to read it and don’t have bionic eyes then you can download your very own copy here.

Coinciding with its publication, Innocent also ran the first AGM…

‘…a day when we open the doors of Fruit Towers, ask our drinkers to come and hear what we’ve been up to and let them tell us face to face what we could be doing better.”

Here’s one of the videos from the event - we can’t imagine too many AGMs being this much fun

Series:AdTalk
Series:MarketingTalk

We’ve had great success working with conference organisers like ESOMAR and IIR to evangelise flagship events, success being measured by the resultant buzz/ word-of-mouth and download stats.

But wouldn’t it be cool if someone actually decided to go to a conference as a result of listening to one of the podcasts? Well, the kind Ruth McNeil, who handles marketing for the BIG Conference who we recently collaborated with, came back with just that message.

Ruth says:

…One person said that the podcasts had influenced their decision to attend (a first timer who came to the whole conference). I am pleased that so many had listened to the [pre-]conference [podcasts]!

Fantastic news.

Podcasting works because people are drawn to interesting conversations. Not conversations they feel they must listen to. Conversations that they want to listen to. That’s what makes it a perfect medium for sponsors of all kinds who want to get their compelling message across to movers and shakers.

Get in touch in case you fancy a chat (contact details as always in left sidebar).

End of advertisement

Series:Events Series:ESOMAR Series:EMRE Series:BIG Series:Wildfire

Reuben Steiger, founder and CEO of virtual world agency/consultancy Millions of Us, and former evangelist for Linden Lab, creators of virtual world Second Life, chats with Jess Greenwood of Contagious magazine about…

• The genesis of Reuben’s interest in Second Life
• Coping with the Second Life Liberation Army
• The virtual worlds landscape and the likely impact of Sony’s new virtual world ‘Home’
• Are virtual worlds a reaction to an alienation in real life?

7mins | Recorded @ Wildfire ‘07 | More podcasts in this series

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Jeff Kaplan and David Shackley, both from AOL’s central marketing team, chat about…

• The online-only Mark Burnett-produced show Gold Rush
• Consumer-generated content
• Performance of AOL properties
• Evolution of video search service Truveo

6mins | Recorded @ Wildfire ‘07 | More podcasts in this series

(more…)

Rishad Tobaccowala, CEO Denuo and Chief Innovation Officer, Publicis, chats about…

• The business importance of authenticity
• Why PR agency Edelman’s reputation suffered in the Wal Mart undisclosed blogger fiasco
• Three big media trends he’s seeing including the shift to on-demand, the participatory culture, and the shift from segmentation to reaggregation
• Why he’s ’short’ on Google’s ability to monetize YouTube and ‘long’ on Yahoo’s future

8mins | Recorded @ Wildfire ‘07 | More podcasts in this series

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 Sponsored by 

 PLANNER TALK  Four seasoned ‘planners’ discuss major developments in online and consumer generated media as attention shifts from conventional to PC-based viewing and interaction. The panel represents a diverse range of opinion and expertise from host Fiona Blades, a planner by background and now head of her own research firm, to the omnipresent planner John Griffiths, ad. agency research head Lee McEwan, and senior researcher Beverly Clarke who works for one of the UK’s largest and newest media groups, Virgin Media

Listen to other podcasts featuring Fiona and John

 STARRING 

• Beverly Clarke, Associate Director of Insight, IDS (part of Virgin Media)
• Fiona Blades, Managing Partner, MESH Planning (host)
• John Griffiths, Planning Above and Beyond
• Lee McEwan, Director of Research Services, Leo Burnett (blog)

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The masterful Ze Frank in conversation with the witty Johnny Vulkan of Anomaly

10mins | Recorded @ Wildfire ‘07 | More podcasts in this series

Download the mp4 version (right click, ’save as’)

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A few weeks ago we posted a conversation with the lovely Emmi Kuusikko of Habbo, the virtual world for teens. If you don’t know much about Habbo, click here for Wikipedia’s writeup

During our chat, Emmi mentioned a big youth study which has now been published. Emmi was kind enough to send us a review copy, and we thought we’d share a few bits…

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Many clients don’t even realise there’s a problem
(Fred John)

 WIN ‘07  Recorded during a world leader meeting, our panel discusses ways to shift MR from a profession that uses closed, carefully controlled methods of data collection to one that cedes control and spends more time listening to people as they air views naturally, and so become more attuned to the new world of consumer self-expression and empowerment

 STARRING 

• C. Frederic John, Research Leader, MasterCard
• Frits Spangenberg, ESOMAR President and founder, Motivaction
• Larry Brownell, Executive Director, MRA
• Philip De Wulf, co-founder and partner, The Mission House

Recorded at the ESOMAR WIN ‘07 event

ESOMAR was kind enough to reimburse travel and accommodation expenses

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