PODCASTS AND MORE TO INSPIRE FOLKS IN MARKETING, MARKET RESEARCH, PLANNING & ADVERTISING

Archive for the ‘Media’ Category


The AOL Guys

Jun 3, 2007 Author: ResearchTalk | Filed under: Advertising, Social media

Jeff Kaplan and David Shackley, both from AOL’s central marketing team, chat about…

  • The online-only Mark Burnett-produced show Gold Rush
  • Consumer-generated content
  • Performance of AOL properties
  • Evolution of video search service Truveo

6mins | Recorded @ Wildfire ‘07 | More podcasts in this series

(more…)

Rishad Tobaccowala: The Future is Now

Jun 1, 2007 Author: ResearchTalk | Filed under: Advertising, Integrity, Media, Social media, Trends

Rishad Tobaccowala, CEO Denuo and Chief Innovation Officer, Publicis, chats about…

  • The business importance of authenticity
  • Why PR agency Edelman’s reputation suffered in the Wal Mart undisclosed blogger fiasco
  • Three big media trends he’s seeing including the shift to on-demand, the participatory culture, and the shift from segmentation to reaggregation
  • Why he’s ’short’ on Google’s ability to monetize YouTube and ‘long’ on Yahoo’s future

8mins | Recorded @ Wildfire ‘07 | More podcasts in this series

(more…)

The Future of TV

May 4, 2007 Author: ResearchTalk | Filed under: Advertising, Media, Social media
Future of TV

 Sponsored by MrWeb

 PLANNER TALK  Four seasoned ‘planners’ discuss major developments in online and consumer generated media as attention shifts from conventional to PC-based viewing and interaction. The panel represents a diverse range of opinion and expertise from host Fiona Blades, a planner by background and now head of her own research firm, to the omnipresent planner John Griffiths, ad. agency research head Lee McEwan, and senior researcher Beverly Clarke who works for one of the UK’s largest and newest media groups, Virgin Media

Listen to other podcasts featuring Fiona and John

 STARRING 

(more…)

 
 Standard Podcast [24:44m]: Play Now | Play in Popup | Download

Ze Frank: The Interview

May 3, 2007 Author: ResearchTalk | Filed under: Creativity, Innovation, Social media

The masterful Ze Frank in conversation with the witty Johnny Vulkan of Anomaly

10mins | Recorded @ Wildfire ‘07 | More podcasts in this series

Download the mp4 version (right click, ’save as’)

(more…)

>> Massive Youth Study

Apr 11, 2007 Author: ResearchTalk | Filed under: Social media, Youth

Habbo Youth SurveyA few weeks ago we posted a conversation with the lovely Emmi Kuusikko of Habbo, the virtual world for teens. If you don’t know much about Habbo, click here for Wikipedia’s writeup

During our chat, Emmi mentioned a big youth study which has now been published. Emmi was kind enough to send us a review copy, and we thought we’d share a few bits…

(more…)

Catching up with the New Consumer

Apr 10, 2007 Author: ResearchTalk | Filed under: Future of research, Research 2.0, Social media, Techniques
WIN '07 Panel, photo courtesy of Patrice Bondurand

Many clients don’t even realise there’s a problem
(Fred John)

 WIN ‘07  Recorded during a world leader meeting, our panel discusses ways to shift MR from a profession that uses closed, carefully controlled methods of data collection to one that cedes control and spends more time listening to people as they air views naturally, and so become more attuned to the new world of consumer self-expression and empowerment

 STARRING 

Recorded at the ESOMAR WIN ‘07 event

ESOMAR was kind enough to reimburse travel and accommodation expenses

(more…)

 
 Standard Podcast [15:41m]: Play Now | Play in Popup | Download

Ray Poynter: B2B Research 2.0

Feb 28, 2007 Author: ResearchTalk | Filed under: B2B, Conference, Research 2.0, Social media
Businesses have a reluctance to use services that are free because it doesn’t fit their mindset
(Ray Poynter)

Phyllis Macfarlane, Gfk NOPRay Poynter, The Future Place BIG Conference  In the first of two podcasts in the run up to the BIG Conference in May 2007, Phyllis Macfarlane and Ray Poynter take a comprehensive look at how web 2.0 tools and techniques can be used to improve B2B research. They also talk about the obvious cultural and organisational issues that such changes invariably bring up

 STARRING 

Learn more about BIG Conference 2007

AUDIO QUALITY: We apologise in advance for the below-par audio quality and hope that the quality of the content makes up for this

(more…)

 
 Standard Podcast [17:18m]: Play Now | Play in Popup | Download
The assumption is that by-and-large, individuals make decisions on their own. My Herd point-of-view is that people influence each other, often without realising it

Herd bookMark Earls, Herd ConsultingMark Earls’ latest contribution to life, the universe and everything is gaining traction. His new book rethinks how people make decisions and discovers as a result that much of current research practice is fundamentally flawed in its assumptions and interpretation of consumer behaviour. Quite fitting for this self-styled ‘Contrarian’. The book provides psychology underpinning for many recent phenomena such as social networking, engagement, conversations, ethnography, blogging and predictive markets by showing how we act as groups and not individually. Part of our monthly column for ESOMAR’s Research World magazine

 STARRING 

(more…)

 
 Standard Podcast [17:19m]: Play Now | Play in Popup | Download

Virtual Worlds Special: Habbo & Second Life

Jan 17, 2007 Author: ResearchTalk | Filed under: Research 2.0, Social media, Youth
Second Life

“Unlike other applications … Second Life has a storyline related to pretty much any press you want to talk about”

David Fleck, Second LifeEmmi Kuusikko, Habbo EXCLUSIVE  You could for forgiven for not having heard of Habbo because it is aimed at teens. But with the seemingly blanket coverage it’s received in the mainstream media as well as on blogs and podcasts, you will surely have heard of Second Life. Both are online 3D virtual worlds where people interact with each other via avatars. Both are extremely popular and are experiencing rapid growth. And some of the largest brands in the world are starting to setup virtual life in Second Life. Here we learn more about them from their creators, and find out why they are so popular and what the future holds. For those unfamiliar with either of these social networks we recommend taking a quick look at their websites to get a basic feel

 STARRING 

The first conversation was recorded live at the Euro MR Event 2006

(more…)

 
 Standard Podcast [30:19m]: Play Now | Play in Popup | Download

ABOUT

ResearchTalk, MarketingTalk and AdTalk are all about sharing useful and interesting ideas to help drive innovation, not just in these sectors but throughout business and society.

ResearchTalk believes that successful innovation happens when powerful ideas are shared in an engaging and thought-provoking way. Building on the work available on this site, we help agencies and brands increase the potency of ideas through film, podcasts, publications, workshops and technology. Contact us | Read more.

First visit? Find what you want through text Search (top right) or choose a Category (below) or Person/Brand/ Agency (right). Or simply peruse!
.
 
 

RT LABS

We hope you enjoy these experimental initiatives

SUBSCRIBE

Add ResearchTalk to iTunes
  Just podcasts
  Complete blog

The following feeds cover useful articles/links not on this blog
  Trends & Insights

Topics we care about
  Community


  Creativity
  DealWatch
  Entrepreneurism
  Google
  Innovation
  Presentation
  Privacy
  Sustainability
  Talent/leadership

 
 

RT ELSEWHERE






Agencies featured


Brands featured


People featured