EXCLUSIVE  A special in which four specialists cover some hot topics in media and advertising. Nick Mawditt tells us how business cable channel CNBC Europe is successfully adjusting to the new media landscape with the aim of becoming “media neutral”. Philip Preston and Paul Flatters see a bright future for local newspapers despite dangerous declines in national newspaper circulation. And Sarah Pearson reveals an ethnographic study that pours cold water on the notion that PVR (personal video recorder) users skip advertising – say what?

 STARRING 

• Nick Mawditt, Director of Research, CNBC Europe
• Philip Preston, Director of Marketing, Archant Norfolk
• Paul Flatters, Chief Executive, Future Foundation
• Sarah Pearson, ACB

Recorded live at the Euro MR Event 2006

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Sponsored by 

In this thought-provoking chat, Dan O’Donoghue tells Olaf Willoughby why the end of advertising agencies is nigh, why planners should return to their roots as consumer champions, and why researchers shouldn’t expect guidance from ad. agencies during this time of media flux

 STARRING 

• Dan O’Donoghue, Worldwide Strategic Planning Director, Publicis, and author, “Born in 1842 – A History of Advertising”
• Olaf Willoughby, The Willoughby Partnership (Host)

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 GUEST  Ian Wright, MD, OTX Europe

 TOPICS  From $0 to $3m turnover in 9 months; the consumer appetite for video downloads and implications for the movie industry; the first free legal music download service; MR industry letting down graduate trainees; virtual reality research; validating the link between emotive advertising and strong brands

 NOTABLE MENTIONS  AOL, BMRB, (Sony) Bravia, David Brandt, Disney, Honda, IPSOS, MRS Conference, Robert Heath, RSL, Shelley Zalis, Universal Music

Music 2006 Pl@stic Soul and Geoff Smith from the PMN

Series:MarketingTalk Series:AdTalk
Series:Weekly

Sponsored by 

Joseph Jaffe, the innovative marketing thinker, is the author of Life After the 30-second Spot in which he passionately argues for marketers and advertisers to embrace the more imaginative and engaging techniques in an era of media fragmentation and consumer generated media

 STARRING 

• Joseph Jaffe, Author, Life After the 30-second Spot and Founder, Jaffe Juice LLC
• Simon Andrews, Big Picture Ad. agency (Host)

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What’s the state of mobile advertising? And will 2006 prove to be a tipping point as the major players invest more heavily in experimentation and infrastructure?

 STARRING 

• Nick Wiggin, Chairman, Mobile Marketing Association UK
• Simon Andrews, co-founder and joint-head, Big Picture Ad. agency

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TV advertising is gradually becoming sidelined by marketers as doubts grow over it’s effectiveness. In this podcast, we hear from a broadcaster who’s using innovative research to improve its effectiveness

 STARRING 

• Agostino Di Falco, Head of Insight, Viacom Brand Solutions

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