Dec 15, 2006 0
Media & Advertising Special
“We started talking to people about their [media] information gaps … and they said you must be joking, we’re overloaded with information!”
(Paul Flatters)
(Paul Flatters)
EXCLUSIVE A special in which four specialists cover some hot topics in media and advertising. Nick Mawditt tells us how business cable channel CNBC Europe is successfully adjusting to the new media landscape with the aim of becoming “media neutral”. Philip Preston and Paul Flatters see a bright future for local newspapers despite dangerous declines in national newspaper circulation. And Sarah Pearson reveals an ethnographic study that pours cold water on the notion that PVR (personal video recorder) users skip advertising – say what?
STARRING
- Nick Mawditt, Director of Research, CNBC Europe
- Philip Preston, Director of Marketing, Archant Norfolk
- Paul Flatters, Chief Executive, Future Foundation
- Sarah Pearson, ACB
Recorded live at the Euro MR Event 2006
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