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IDEAS + CONSUMER UNDERSTANDING + ENGAGEMENT

James Surowiecki, ‘The Wisdom of Crowds’

Wisdom of Crowds bookJames Surowiecki (© Leo Mason/Getty Images)This podcast is for anyone who cares about the way important decisions are made in business and politics. The book’s central thesis is that in certain circumstances, groups of people can be smarter than the smartest individuals within the group. And while it sounds counter-intuitive, James explains why it really does make sense and unveils the implications

 STARRING 

  • James Surowiecki, Author, The Wisdom of Crowds
  • Michael Warren, michael.c.warren *at* btinternet *dot* com (Host)

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About

Welcome to ResearchTalk where we share some of the most innovative ideas and thinking in marketing, research, psychology and management. We hope you find it useful, inspiring, or merely entertaining.

ResearchTalk helps companies of all types produce engaging content for marketing, pitches, debriefs, research activation, events, etc.

Our tools of choice include podcasts, documentaries, animations, webinars, workshops and feature articles.

We've worked with some of the most innovative names to add a bit more pizazz and potency to their communication and engagement efforts. More than likely we can help you too. So do please get in touch.

Some examples of our work (we can't show the complete spectrum of our work due to confidentiality)...

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