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IDEAS + CONSUMER UNDERSTANDING + ENGAGEMENT

Engagement & Humility: Geert van Kuyck, Philips

10mins | Produced @ ESOMAR Congress ‘07 | More podcasts in this series

 STARRING 

  • Caroline Hayter (Whitehill), Co-founder and Strategist , Acacia Avenue (host)
  • Geert van Kuyck, Senior Vice President of Global Marketing Management, Philips

Geert van Kuyck of Philips is a seasoned marketing executive, having previously worked at very senior levels in Starbucks and Procter & Gamble. Here he chats with Caroline about the overwhelming need for a more authentic understanding of consumers, among both the research and marketing communities. It may surprise you to learn that he believes there’s such a big gap here (between rhetoric and reality). Have a listen to his take, and on why he regards engagement and humility as key qualities for success.

Thanks to BrainJuicer for making the video possible.

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Gary Hamel: The New Management Model – Unleash Creativity, not Control

BookLike Russell, we’re big fans of Peter Day’s In Business and Global Business (BBC).

In the latest Global Business, Peter chats with Professor Gary Hamel, a leading management author and thinker, about some of the themes in his new book, The Future of Management.

His key message to leaders is to shift from a culture of control to one that embraces personal creativity, posturing that this is the only path to future innovation, growth and prosperity.

The chat contains some really stirring stuff and strikes a perfect resonance with the zeitgeist (unleashing personal creativity, wisdom of crowds, bottom-up innovation, global talent etc.). We liked it so much that we spent the time to pick out some choice quotes:

“You can buy obedience and diligence and even intellect almost anywhere in the world for next to nothing.”

“We’re going to have to get people to bring to work their initiative, their creativity, their passion, and those are human capabilities that cannot be commanded. Those are gifts that people either choose to bring to work or not.”

“The existing management model was built to drive alignment, enforcement and control. What management tried to do over the last 100 years was to regularise the irregular, to drive the variety out of processes…we happen to live in a world today where it’s irregular people with irregular ideas who create all the new economic value and the wealth.”

“Organisations are less human than the people who work there. [people are inherently creative and innovative] but somehow when we get to work that adaptability, that innovation literally gets bleached out of people between 9 and 5.”

“The ability to aggregate human capability via the web, that’s not going to go away.”

Management innovation at W. L. Gore & Associates: “Every employee is free to say yes or no to any request. Most managers would have a very hard time imagining how you can get things done in an organsation where you can’t use any of your positional power (because you have none); people have to be persuaded. People are annually evaluated by 20 peers on the value they create [rather than via a hierarchy based on following strict instructions].”

Management innovation at Google: “The folks who run that they don’t primarily see themselves as the authors of strategy, they see themselves as editors of strategy…ideas bubble up.”

Pop here for the episode (hopefully it will stay archived).

Series:AdTalk Series:MarketingTalk

Leadership Show: Kimberly Till, TNS (NA)

Leadership

 My senior management team, I made sure that they could do stages 1 (turnaround) and 2 (growth), with a real emphasis on delivering 2.

Sponsored by K D Consulting - leaders in quality MR recruitment
Kimberly TillMeet Kimberly Till, head honcho at TNS North America. And by “meet” we mean this is the first chance to really get to know her and her passion.

Anyway, back in May 2006, Kimberly accepted the challenge of turning around the troubled North American operations of TNS, the world’s #2 MR firm. She took on this challenge despite lucrative offers from internet startups after a career at Microsoft and in media and entertainment. Listen on to find out how the turnaround is going, how she approaches leadership, and how she intends to inject a much-needed spirit of entrepreneurism into TNS NA

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 STARRING 

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 Standard Podcast [14:57m]: Play Now | Play in Popup | Download

The Zen of Corporate Leadership

Leadership

 Probably the single most important [leadership] quality at the moment
is clarity.(Lorna Walters)

Sponsored by K D Consulting - leaders in quality MR recruitment
Simon Chadwick, Cambiar and gravitas THE LEADERSHIP SHOW  In the previous edition of The Leadership Show, host Simon Chadwick chatted with some of industry’s foremost entrepreneurs. Now it’s the turn of three corporate leaders in mega agencies to define their leadership style and imperatives. And while you’d expect a contrast, it’s not always where you’d expect

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 STARRING 

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 Standard Podcast [22:38m]: Play Now | Play in Popup | Download

Embracing the New Competition

If the industry doesn’t have an image of being dynamic, of being creative, of moving with the times, then it won’t be able to recruit the right people and it will find that it becomes devalued over time
(Mark Whiting)

Mark Whiting, Moët HennessyTony Cowling, TNS WIN ‘07  Recorded during a world leader meeting, Tony Cowling and Mark Whiting talk about the need to focus on the competition outside the traditional MR sector as a way to leverage growth, maintain relevance and inspire users

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 STARRING 

Recorded at the ESOMAR WIN ‘07 event

ESOMAR was kind enough to reimburse travel and accommodation expenses

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 Standard Podcast [12:00m]: Play Now | Play in Popup | Download

The Art of Entrepreneurial Leadership

Leadership

 Entrepreneurship: The satisfaction of building something from nothing
(Gian Fulgoni)

 
Simon Chadwick, Cambiar and gravitas THE LEADERSHIP SHOW  Not all leaders are entrepreneurs. And not all entrepreneurs make good leaders. But, my oh my, when you get leaders that ARE good entrepreneurs, you can be sure that innovation and success are close behind. So sit down and prepare to be inspired by some anecdotes and wise words from three entrepreneurial leaders of our time – Chet Zalesky, Clare Bruce and Gian Fulgoni, Gian being a serial entrepreneur. Hosted by none other than Simon Chadwick, himself a former leader at Gfk NOP and now a strategic advisor. Part of our new leadership series, look out for more episodes

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 STARRING 

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 Standard Podcast [21:34m]: Play Now | Play in Popup | Download

About

Welcome to ResearchTalk where we share some of the most innovative ideas and thinking in marketing, research, psychology and management. We hope you find it useful, inspiring, or merely entertaining.

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