BrainJuicer’s Chief Juicer John Kearon is a regular on the conference circuit.
After noticing that many events tend to mainly attract agencies, he began to wonder whether there was a way to significantly increase the client quotient.
Well, a few weeks ago he ran his inaugural Oktoberfest, a one-day event in London and Amsterdam with a hand-picked line up of ‘innovators’ as speakers. Each intimate gathering attracted over 100 clients.
The events were free and in true bootstrap fashion John partnered with Unilever and Philips to host the events and provide refreshments.
John Griffiths blogged about the London event. And we were asked to film, the result being the 17m highlight clip below (from 6hrs worth of material) which we hope you enjoy.
STARRING
- Andrew Gaule, Founder, The H-I Network
- BV Pradeep, Dove team, Unilever
- Jaroslav Cir, CMI director, Rexona (Unilever)
- John Kearon, Chief Juicer, BrainJuicer
- Mark Earls, Herdmeister, Herd Consulting
- Michael Spencer, MD, Sound Strategies
London:
Amsterdam Conference
ESOMAR’s 2008 Congress is nearly upon us and in this exclusive preCast, BrainJuicer Chief Juicer John Kearon chats with three of the keynotes about how cultural and technological changes are impacting peoples’ lives, and how the disciplines of marketing, branding and research need to adapt to keep pace with such change.
John is joined by former senior JWT executive Alan C. Middleton, popular anthropologist Grant McCracken, and design entrepreneur Richard Eisermann.
Listen to the podcast here
STARRING
- Alan C. Middleton, Assistant Prof. of Marketing and Executive Director, Executive Education Centre, Schulich School of Business, York University
- Grant McCracken, Anthropologist, Research Affiliate, MIT
- Richard Eisermann, Co-founder, Prospect
- John Kearon, Chief Juicer, BrainJuicer (host)
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Our Spotlight column in the Mar ‘07 edition of ESOMAR’s Research World. Grab your copy here.
Being prepared and empowered to take risks is fundamental to true innovation and progress.
A few months ago, during a podcast recording, Jem Fawcus of the innovative Firefish was asked about his attitude to risk. I naturally assumed that as an entrepreneur he would be pro risk-taking. After all, he and business partner Allison had taken big personal risks to establish their agency. But Jem surprised me with his anti-risk stance: “agencies are there to minimise client risk”.
It took me a few moments to realise he was right. But, as someone who’s an advocate of experimenting to drive innovation, which invariably involves risk, I believe that I was also right, and that risk-taking and the tolerance of mistakes should be an essential characteristic of the industry.
In the words of Sir Ken Robinson, the inspirational Educator and Innovator, “If you’re not prepared to be wrong, you’ll never come up with anything original.”
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17mins | Related to ESOMAR Congress ‘07 | More podcasts in this series
One of the most moving presentations at this year’s Congress
covered the trials and tribulations of doing research in Afghanistan and Iraq, essentially an update to last year’s story.
Matthew Warshaw of D3 Systems Inc., one of the speakers and MD of the agency in Afghanistan (ACSOR-Surveys), gave us the video below, produced by non-profit The Asia Foundation, to share with you.
It takes us through some of the more pedestrian measures they take to get at the information and is not nearly as horrific as some of the events recounted last year.
As an aside, if you happen to meet Matthew Warshaw or his colleague Karl Feld, get them to recount some of their intriguing and fun stories from over the years. Let’s just say that Afghanistan isn’t their only experience of working in some of the more gritty or risky parts of the world 
Series:Events Series:ESOMAR Series:Congress07
I think all the research industry should adopt a CFO, because what the CFO wants to know is not whether that ad. tested better than that ad., but does the whole program move us ahead in making brands more valuable in peoples’ lives and therefore dropping to the bottom line.
(Alan C. Middleton)
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